the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals... chapter 1 define marketing, propose direct and indirect factors by explaining marketing process, a brief comparison between selling and marketing concepts. Hospitality marketing mix .

1. Chapter 1
The functions of marketing 1
•Chapter 1 objectives
•Explain the importance of marketing
•Define the term marketing
•Explain and diagram marketing process
•Concept of marketing vs Selling
•Traditional marketing mix and contrast it with
the hospitality marketing mix
•External environment that influence the
hospitality marketing process

2. Introduction to marketing
• Product : all of the goods and services are bundled
together in order to satisfy customer needs
• Service an intangible product that is sold or purchased
in the marketplace
• Marketing defined as the process of planning and
executing the conception, pricing, promotion and
distribution of ideas, goods and services to create
exchanges that satisfy individual and organizational
goals.
The delivery of customer satisfaction at a profit

3. Marketing process
• Marketing concept based on determining
market wants and needs and designing a
product that meet those wants and needs,
meeting the goals and firms
The marketing management
cycle involves marketing
planning, marketing
execution and marketing
evaluation

4. Selling VS marketing
• Selling focuses mainly on the firm’s desire to
sell a product for revenue. Sales people and
other forms of promotion are used to create
demand for a firm’s product
• Marketing focuses on the needs of the
consumer, ultimately benefiting the seller as
well

5. The marketing mix
• Four P’s of marketing
• Price : value placed by a firm on its product
and services.
• Product : unique combination of goods and
services offered to consumer
• Place :the manner in which the products and
services are being delivered to customers
• Promotion : method used to communicate
with consumer markets.

6. Hospitality marketing mix(five
components )
• Product service mix: combination of all products and
services offered by the hospitality operation, type of
guest room, the amenities offered , and the broad
array of elements offered to the consumer
• Presentation mix : marketing managers use to increase
tangibility of the product service mix
• Communication mix: between hospitality operation and
the consumer (advertising and feedback
• Pricing mix : volume discounts and bundling multiple
products together
• Distribution mix: channels available between firm and
the target market

7. The marketing environment
• The economic environment :purchasing power is
directly related to the economic health
The consumer price index (CPI) relative level of prices for
consumer goods in the economy
Disposable income
Discretionary income most important for marketing
• Social environment (demographics and consumers
needs,, attitude
• Competitive environment
• The political and Legal environment
• The technological environment

8. reference
• Hospitality marketing: A. Nasser Sharafeddine
1st edition