1) The document discusses the genres of horror and thriller films, analyzing conventions commonly used in each. 2) Key conventions in horror films aim to cause fear, using dark, ominous images like chains and mist, while thrillers use more subtle conventions to create suspense and tension without relying on stereotypical scary images. 3) Both genres commonly use conventions like violence, guns, monsters, and unsettling sounds to manipulate the audience's emotions, but horror focuses primarily on inducing fear while thrillers emphasize suspense.