2. Paradox 1
The star must be simultaneously ordinary and
extraordinary for the consumer.
The following slides show the examples of
Paradox 1.
3. Examples of Paradox 1:
Beyoncé & Jay-Z
On the left: Extraordinary example of Beyoncé
and Jay-Z preforming on the stage for the
audience. On the right: Ordinary picture of
them presenting their casual, private life and
spending time together like normal people.
4. Example of paradox 1:
Shakira
On the left: extraordinary Shakira performing,
On the right: ordinary Shakira & her husband,
Footballer Gerard Piqué.
5. Paradox 1:
Rihanna & Drake
On the left: extraordinary Rihanna and
Drake performing, on the right: ordinary as a
private couple, on a basketball match
6. Paradox 1:
Justin Bieber & Selena Gomez
On the left: extraordinary Selena and Justin
Preforming on the stage, on the left : ordinary
example of the picture from theirs private life.
7. Paradox 2
The star must be simultaneously present and
absent for the consumer.
The following slides show the examples of
Paradox 2.
