HOW DO I   INTERACT WITH   USERS TO   IMPROVE MY   PROTOTYPE ?        HASHTAG      Claudio Vandi      @vandicla      claud...
ABOUT www.siliconsentier.org www.siliconxperience.orgsiliconsentier.org          2
ABOUT   Laboratoire des Usages en   Technologie d’Information   Numérique   Cité des sciences et de l’industrie   Universi...
ABOUTsiliconsentier.org   4
HOW DO I INTERACT WITH USERS TO     IMPROVE MY PROTOTYPE ?siliconsentier.org    5
WHY SHOULD YOU                          CAREsiliconsentier.org          6
WHY SHOULD YOU CAREDESIGN IS NOT ENOUGHsiliconsentier.org     7
WHY SHOULD YOU CAREDESIGN IS NOT ENOUGH    We sell sugar    Sugar is boring    let’s put it in a nice package!siliconsenti...
WHY SHOULD YOU CARE-> THE SUGAR PACKET EFFECT   OR THE IPHONE “S”EFFECT        “You don’t want to find sugar if you expect...
WHY SHOULD YOU CAREDROPBOX EXEMPLE    "Why is there one "Dropbox folder"? Quora    “Relatively early on we brought a handf...
PRINCIPLESsiliconsentier.org        11
PRINCIPLESASK YOURSELF THE RIGHT QUESTIONS BEFOREASKING USERS        Consider your development stage             What are ...
PRINCIPLESAVOID EXPLOITSOURCING                                                99designs.com        Work on reciprocity   ...
PRINCIPLESLET YOUR USERS FIND YOU        Users hides where you don’t expect them        Leave some place for serendipitysi...
PRINCIPLESAVOID SYNDROME(S)        Stockholm Syndrome             “You are so cool, your app is so great!”        Agile de...
METHODS AND TOOLS                 - REMOTE -siliconsentier.org    16
REMOTE RESEARCH TOOLS                     http://www.flickr.com/photos/rosenfeldmedia/4218902509siliconsentier.org        ...
SURVEYSWHAT FOR        Concept testing;             Automated testing;             Cheap (and dirty) market research;silic...
SURVEYSTOOLS        http://fr.surveymonkey.com             +                 FR                 $ (300$/year for unlimited...
REMOTE MOCKUP TESTINGWHAT FOR        Testing your mockup/prototype;             A/B testing;             Compare two versi...
REMOTE MOCKUP TESTINGTOOLS        http://usabilla.com             +                 Easy to setup                 Focus on...
REMOTE USABILITY TESTINGWHAT FOR        Detect problems on your site;             Track users on your site;             St...
REMOTE USABILITY TESTINGTOOLS        http://userfly.com             +                 Test the real site                 m...
REMOTE USABILITY TESTINGTOOLS        http://userzoom.com             +                 Test the real site                 ...
SCREEN SHARINGWHAT FOR        Live tracking users acting on your site             See what people do on your site;        ...
SCREEN SHARINGTOOLS        Skype screen sharing / Screenr        / any other screen sharing solution          +           ...
METHODS AND TOOLS                  - IN VIVO -siliconsentier.org    27
SILICON XPERIENCECLIQUEZ POUR MODIFIER LES STYLES DU TEXTEDU MASQUE    Projets                           19 expé réalisée ...
LIVE TECHNIQUESWHAT FOR        Brainstorming        Card sorting        Live UX sessions        In the wild testing       ...
CASE STUDY: MICRODONBRAINSTORM AND SCENARIOS        What for             Gathering ideas        Principles             Qua...
CASE STUDY: STOOTIETEST IN THE WILD        What for             Observing behaviour             Test in real-life conditio...
CASE STUDY: GOOGLECARD SORTING   What for       Sketching your IA       Identify users needs       Gain insight on people ...
CASE STUDY: KAWETLIVE UX SESSION        What for       Observe users interacting with       your service        Principles...
CASE STUDY: SNCFCO-CREATION FOR NEW SERVICES        What for                                   !       Crowdsourcing      ...
HOW WE WORKSTART FROM PRINCIPLES        Work on reciprocity        Valorize feedback        Don’t ask if you can’t turn th...
HOW WE WORKREMIX METHODS AND TOOLSsiliconsentier.org   36
HOW WE WORKTIMELINE                      week 1      week 2      week 3     week 4     meeting         scenario   recruitm...
Thanks   QUESTIONS ?claudio@siliconsentier.org@vandicla                                                 INFO onxperience@s...
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Claudio Vandi "How do interact with users to imrpove my prototype ?"

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What are the methods and tools you can use to gather user feedback and improve your service.
How to involve users in a participative way and ensure reciprocity.

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Claudio Vandi "How do interact with users to imrpove my prototype ?"

  1. 1. HOW DO I INTERACT WITH USERS TO IMPROVE MY PROTOTYPE ? HASHTAG Claudio Vandi @vandicla claudio@siliconsentier.orgsiliconsentier.org
  2. 2. ABOUT www.siliconsentier.org www.siliconxperience.orgsiliconsentier.org 2
  3. 3. ABOUT Laboratoire des Usages en Technologie d’Information Numérique Cité des sciences et de l’industrie Université de Paris 8 www.lutin-userlab.frsiliconsentier.org 3
  4. 4. ABOUTsiliconsentier.org 4
  5. 5. HOW DO I INTERACT WITH USERS TO IMPROVE MY PROTOTYPE ?siliconsentier.org 5
  6. 6. WHY SHOULD YOU CAREsiliconsentier.org 6
  7. 7. WHY SHOULD YOU CAREDESIGN IS NOT ENOUGHsiliconsentier.org 7
  8. 8. WHY SHOULD YOU CAREDESIGN IS NOT ENOUGH We sell sugar Sugar is boring let’s put it in a nice package!siliconsentier.org 8
  9. 9. WHY SHOULD YOU CARE-> THE SUGAR PACKET EFFECT OR THE IPHONE “S”EFFECT “You don’t want to find sugar if you expect chocolate walnuts”siliconsentier.org 9
  10. 10. WHY SHOULD YOU CAREDROPBOX EXEMPLE "Why is there one "Dropbox folder"? Quora “Relatively early on we brought a handful of people off the street (literally) for our first round of usability tests. Most of them had trouble even getting through the installer: for example, zero of the five people noticed that we had a tray icon (our most important UI element), and more than one person tried clicking the screenshots in the tour. This was a mortifying experience for us causing us to add a Giant Ass Blue Bouncing Arrow pointing to the tray icon during install...” http://alternativeto.net/software/dropbox/siliconsentier.org 10
  11. 11. PRINCIPLESsiliconsentier.org 11
  12. 12. PRINCIPLESASK YOURSELF THE RIGHT QUESTIONS BEFOREASKING USERS Consider your development stage What are your questions now ? What can you integrate at this stage ? Work on task elicitation What do you expect users to do with your stuff ? List your questions and be specific What are you actually comparing ? Open questions will obtain open answers Closed questions need a null hypothesis (if I change this nothing will change)siliconsentier.org 12
  13. 13. PRINCIPLESAVOID EXPLOITSOURCING 99designs.com Work on reciprocity Valorize users feedback Don’t ask if you can’t turn that into action Debug? DIY! It’s your task to turn feedback into a unique experience!siliconsentier.org 13
  14. 14. PRINCIPLESLET YOUR USERS FIND YOU Users hides where you don’t expect them Leave some place for serendipitysiliconsentier.org 14
  15. 15. PRINCIPLESAVOID SYNDROME(S) Stockholm Syndrome “You are so cool, your app is so great!” Agile developer Syndrome “That’s already planned for the next release” Solutions ? Work with third party partners.siliconsentier.org 15
  16. 16. METHODS AND TOOLS - REMOTE -siliconsentier.org 16
  17. 17. REMOTE RESEARCH TOOLS http://www.flickr.com/photos/rosenfeldmedia/4218902509siliconsentier.org 17
  18. 18. SURVEYSWHAT FOR Concept testing; Automated testing; Cheap (and dirty) market research;siliconsentier.org 18
  19. 19. SURVEYSTOOLS http://fr.surveymonkey.com + FR $ (300$/year for unlimited surveys) Image integration (but one per question...) - Focus on questions not on action What about exploit-sourcing ?siliconsentier.org 19
  20. 20. REMOTE MOCKUP TESTINGWHAT FOR Testing your mockup/prototype; A/B testing; Compare two versions;siliconsentier.org 20
  21. 21. REMOTE MOCKUP TESTINGTOOLS http://usabilla.com + Easy to setup Focus on task elicitation A/B testing - $$ (49$/month for 1 active test / 89$ for 3) Works only with static imagessiliconsentier.org 21
  22. 22. REMOTE USABILITY TESTINGWHAT FOR Detect problems on your site; Track users on your site; Study users behavior;siliconsentier.org 22
  23. 23. REMOTE USABILITY TESTINGTOOLS http://userfly.com + Test the real site mousetracking $ start at 10$ month - No Mobile version Record only clicks (no decision process)siliconsentier.org 23
  24. 24. REMOTE USABILITY TESTINGTOOLS http://userzoom.com + Test the real site Mobile ! - Users need to fill a form t participate $$$: starts at 9.000$siliconsentier.org 24
  25. 25. SCREEN SHARINGWHAT FOR Live tracking users acting on your site See what people do on your site; Hear what they think;siliconsentier.org 25
  26. 26. SCREEN SHARINGTOOLS Skype screen sharing / Screenr / any other screen sharing solution + Discuss with individual users Follow their thoughts (with thinkaloud) - Needs preparation and practice to keep focus Hard to engage with users Individual, no user-community creationsiliconsentier.org 26
  27. 27. METHODS AND TOOLS - IN VIVO -siliconsentier.org 27
  28. 28. SILICON XPERIENCECLIQUEZ POUR MODIFIER LES STYLES DU TEXTEDU MASQUE Projets 19 expé réalisée 32 projets rencontrés 16 à La Cantine 3 à distance La provenance : (9) Camping: Perspecteev, Qeiru, Itipic, Studyka, Cashew, Zifiz, Beansight, DocTrackr, Dabla, (7) Ecosystème Silicon Sentier : ParisApps, Weetest, ReaDIYmate, Digikaa, SNCF, Stootie, Google (5) Camping Candidat: Go4out, Kiengi, Tuneo, Prodcast, GroupCamp, (5) Cantine / Coworkers: Co-voiturage, ClearKarma, Microdon, MakeSense, APlusB (2) R&D : Encre, Turbulences (2) Béta-testeur : Qualité-esms, Everytime (1) Camping Mentor: Shoot & Win (1) Silicon Sentier (projets internes): SiliconBoxsiliconsentier.org 28
  29. 29. LIVE TECHNIQUESWHAT FOR Brainstorming Card sorting Live UX sessions In the wild testing Co-creation Focus groups (“dos and donts of focus groups”)siliconsentier.org 29
  30. 30. CASE STUDY: MICRODONBRAINSTORM AND SCENARIOS What for Gathering ideas Principles Quantity over quality What you need Post its Use pictures to evoke situations Howto Rythim ! Record everything Iterate: brainstorm -> organizationsiliconsentier.org 30
  31. 31. CASE STUDY: STOOTIETEST IN THE WILD What for Observing behaviour Test in real-life conditions Principles Go wild! What you need Participants A good game design Howto Work in group Observe and retranscribe immediatlysiliconsentier.org 31
  32. 32. CASE STUDY: GOOGLECARD SORTING What for Sketching your IA Identify users needs Gain insight on people way of categorizing information Principles There is a natural way of organizing things What you need Items and cards Howto Open VS Close card sorting Search for patternssiliconsentier.org 32
  33. 33. CASE STUDY: KAWETLIVE UX SESSION What for Observe users interacting with your service Principles Observe and avoid “agile developer syndrome” What you need Devices Howto Task elicitation is paramountsiliconsentier.org 33
  34. 34. CASE STUDY: SNCFCO-CREATION FOR NEW SERVICES What for ! Crowdsourcing Principles No spectator The process is the result What you need Participants A common interest Howto Work on reciprocity!siliconsentier.org 34
  35. 35. HOW WE WORKSTART FROM PRINCIPLES Work on reciprocity Valorize feedback Don’t ask if you can’t turn that into action Debug? DIY! It’s your task to turn feedback into a unique experiencesiliconsentier.org 35
  36. 36. HOW WE WORKREMIX METHODS AND TOOLSsiliconsentier.org 36
  37. 37. HOW WE WORKTIMELINE week 1 week 2 week 3 week 4 meeting scenario recruitment XP Analysis and recommanda tion documentsiliconsentier.org 37
  38. 38. Thanks QUESTIONS ?claudio@siliconsentier.org@vandicla INFO onxperience@siliconsentier.org@sxperience + siliconxperience.org (now offline)

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