Startup InsurTech Award - Nuddge Limited

2. Teenage Mental Health
Disorders Have Reached Epic
Proportions
• 24% of 14-year-old girls and 9% of
boys that age are depressed
• 30% of teens with depression develop
a substance abuse problem
• 3 out of 10 depressed teens are not
receiving treatment
• 6 out of 10 university undergraduates
report ‘overwhelming anxiety
This is a bigger problem than people
imagine…

3. The Evidence Is Everywhere
“Army of therapists” to be sent into schools to
tackle anxiety epidemic
'I've never seen it as bad as this': Parenting expert
weighs in after it's revealed there's an anxiety 'epidemic'
gripping kids as young as 4 years old!
Shortage of mental health care providers hits crisis
point just as more teens seek help
Smart Phones are Taking a Toll on Teens’
Mental Health
1 in 10 teen girls referred to NHS mental health
services, first ever statistics show…
Why Are More American Teenagers
Suffering From Severe Anxiety?

4. Health Services Failing Teens
• 6 month waiting period for NHS
teen therapy
• Health Services not well sign-
posted and utilised
• Over 100,000 children denied
mental health treatment in the UK
in a single year
• Charities trying to fill the gap with
60,000+ counselling sessions a year
for teens with suicidal thoughts
We have a neglected community.

5. Social Networks Are Making Things Worse
No one knows
how I feel
• Share With Everyone, I Don’t Want To Share My Insecurities
• No Privacy, I Don’t Feel Safe Sharing
• Showing Off, Everyone Is Trying To Make Their Life Look Great
• Too Many Opinions, Not Enough Support
• Dark Places, Promoting Detrimental Practices

6. Family & Community Failing Teens
• Alienation, My parents are divorced and no one pays attention to me.
• Disenfranchised, I don’t have the tools to improve my own life
• Loneliness, I’m often in my room. My only window to the outside is via my phone.
• Help & Desperation, I wish I knew people who could help me take control of my life.

7. Our Mission it to help teens and young adults with depression
live the best possible lives through coaching, community and
improved engagement with health organizations.
Nuddge is dedicated to helping teens and young
adults enhance their emotional wellbeing.

8. Nuddge is a solution that
enables teens & young adults to
enhance their emotional
wellbeing through:
1. Understanding
themselves
2. Connecting with
trusted companions
3. improving coping
mechanisms through
gentle ‘nuddges’

9. The Nuddge Solution….
Member App
• Coaches Available 24/7
• Tracking & Reporting
• Groups & Community
• Mood Hacking
Health Data Platform
• Data-driven Algorithms
• Campaign Management
• Hyper-segmentation
• Data and Insights

10. Nuddge: Boosts Coping Mechanisms
Coach
• 24/7 Coaches
• Driven By data
• ‘Nuddge’ Behaviors
• Signposts services
Community
• Group Chat
• Teen relevant topics
• Moderated & safe
Mood Hacker
• Video library
• Carefully curated
• Focused teen topics
Profile
• Record your journey
• Look after others
• Mood Tracker
• Medication Management

11. Nuddge Partner Program: A Platform For Multiple Services
Nuddge Believes The Problem of Teen Mental Health Requires The Efforts
of Multiple Parties and Welcomes Other Organizations With Shared Values
Access Our Members Via Carefully Managed APIs.
Digital Health Charities
Health Service Providers

12. Insights Around Emotional Wellbeing
Meet Emma….Nuddge has learnt loads about Emma and helped her to
understand herself better
Emotional Wellbeing
• Emotions
• Triggers
• Companions
• Medication
• Professionals
Demographics
• Age
• Gender
• Location
• Employment
• Relationship Status
• Education
Physical Health
• Co-morbidities
• Triggers
• Links to emotions
Interests
• Hobbies
• Groups
• Content Vewed
• Premium Coaches
• Streaks and usage
Even with all these insights and data – Emma’s profile is anonymous and secure
Emma