The document summarizes a case study of Climax Portable's use of Facebook for international growth. Climax wanted to extend its social media efforts internationally as it expanded. Amplify Interactive developed localized Facebook campaigns for specific regions and products with little budget. The campaigns were successful, with fan growth of 419% in the first month and over 21,000% from January to May. Engagement also increased 500% in the first month. Climax saw a direct correlation with a 10-14% increase in web visits and pageviews.

1. CASE STUDY: FACEBOOK + INTERNATIONAL GROWTH

2. THE CHALLENGE
• Facebook is used by Climax
Portable to support its sales,
marketing and recruiting
initiatives.
• With International expansion
underway, Climax wanted to
extend their social efforts
internationally as well.
• The objective of the Climax
Facebook effort is to increase
engagement and gain first
mover advantage in these
international markets.
• There was little additional
budget so the only option was
to find a low cost solution.
www.amplify-interactive.com
Category:
Machine Tools

3. THE SOLUTION
www.amplify-interactive.com
Develop a variety of Facebook campaigns targeting specific
regions and product offerings.
Cladding Welding
Mining
Line
Boring
Campaigns were developed with
customized language for different
regions based on these initiatives.

4. THE RESULTS
www.amplify-interactive.com
238
4,931
25,601
39,096
50,334
-
10,000
20,000
30,000
40,000
50,000
Jan Feb Mar Apr May
International “Like” Growth
Likes
419%
21,049%*Significant increases in fan base starting March 1
when FB ads were deployed – 419% in Month 1
and a 21,049% increase from Jan to May

5. THE RESULTS
www.amplify-interactive.com
-
28,845
144,148
108,187
87,803
-
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
Jan Feb Mar Apr May
International “Talking About” Growth
Talking About This
*Not only did fan base (likes) grow
but interest also grew, people began
talking about Climax and sharing
their content more
500% in
Month 1

6. THE RESULTS
Web Visits Unique Visitors Pageviews
March 1 - May 31, 2013 21,756 15,711 77,223
Nov 29, 2012 - Feb 28, 2013 19,549 14,234 72,128
Difference +10.14% +9.40% +6.60%
• With an increase in social awareness, Climax
realized a direct correlation in web visits and page
views to their website as well
• Seeing such strong results in only a few months has
encouraged Climax to run continuous, as well as
offer specific ads on FB throughout 2013
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