Vladimir Oane (uberVU) - How to get real: applying customer development in real life

1. Vladimir Oane
Web maniac. Founder and CEO at
uberVU.com, a social media monitoring
& analytics system.

2. Applying
customer development in
real life

3. Customer development is all
about testing assumptions

4. 1. The BIG idea & vision
Making sure you are not deluding
yourself. We did...

5. Phase 1: Delusions

6. Lessons learned
Engage your users before building
anything
Make sure you are solving a
problem by...
…. asking the right questions

7. Phase 2: Reality check

8. 2. Building the right features
Make sure you don’t broke it by
design

9. Phase 1: Cool factor
“Wouldn’t be cool to ….”

10. Phase 2: Purpose driven development
“Let’s see if this solves our
customer’s problems”

11. Introducing bug/complaint
driven development

12. Lessons learned
Test any product features … even
before you write code
The biggest problem for a startup is
people not using the product

13. 3. Communicating
What to tell people about
your stuff

14. Phase 1: Blind messaging

15. :)
Customers

16. :)
Customers Channels

17. :)
Customers Channels Funnel

18. Phase 2: Improvement

19. Lessons learned
Design with customers in mind
Test your acquisition channels
Understand your funnel

20. Don’t be stupid!
TEST

21. Thank you!
What a terrific audience!