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AJLI Basics of Social Networks

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Howard Greenstein
Howard Greenstein

Howard Greenstein's slide presentation at the Association of Junior Leagues International's Leadership Conference 10/25/08

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[object Object],[object Object],[object Object],[object Object],AJLI: Using Social Media and Social Networks (updated) Entire presentation CopyLEFT (CC) 2008 by The Harbrooke Group, Inc. All Rights Reserved.
My Bio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object]
Ground Rules ,[object Object],[object Object],[object Object],[object Object]
Defining Terms for Social Media
How Many People Have Passed Along… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object]
Elements of Social Media ,[object Object],[object Object],[object Object],[object Object]
Social Network ,[object Object],[object Object]
Examples of Social Networking Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object]
Facebook Screens
Social Photo Sharing
Del.icio.us - Shared Bookmarking
Blog: ,[object Object],[object Object],[object Object],[object Object]
Screenshot of my blog
New Ways to think about Communications ,[object Object],[object Object],[object Object],[object Object],[object Object]
Podcast: ,[object Object],[object Object],[object Object]
Purina in iTunes Podcast = Repeat Behavior
RSS ,[object Object],[object Object],[object Object]
Web 1.0 (then) Web 2.0 (now) ,[object Object],[object Object],[object Object],Participate Publish
Social Media to Spread the Word
Your members... ,[object Object]
Teach each other
Tell each other stories about what they care about
Tell Stories? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What do these Social Media/Web 2.0 sites have in common?
Expression
Social Media make it easier to spread the word… ,[object Object],[object Object],[object Object],[object Object]
When to use Different Social Media
Early Blogs ,[object Object]
Someday our tools will probably seem equally primitive
“ How to Dial a Telephone” (1927)
Blogging 101 ,[object Object],[object Object]
Content & Tone ,[object Object],[object Object],[object Object]
Blogging Voice ,[object Object],[object Object],[object Object]
Link intelligently ,[object Object],[object Object],[object Object],[object Object]
Blog Search Engines: ,[object Object],[object Object],[object Object],[object Object]
Feed Readers ,[object Object],[object Object],[object Object],[object Object]
Using Social Communities
Goals and Measurement ,[object Object],[object Object],[object Object],[object Object]
Running a Social Media Site Is Like Hosting an Event ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community Moderation ,[object Object],[object Object],[object Object],[object Object]
Facebook, MySpace and Other Social Communities ,[object Object],[object Object],[object Object],[object Object]
LinkedIn.com ,[object Object],[object Object],[object Object],[object Object]
Myspace.com
A JL League page on Facebook
Picture of MySpace Profile
Show me your League’s page!
How to get your community known ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some specific advice on how to use these communities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Here are some screens from different Junior League pages on social networks
Which is the better presence?
[object Object],New Website Initiative Open presentation
Additional Benefits from new AJLI site ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Social Media Considerations
Public vs. Private Sites ,[object Object],[object Object],[object Object]
Consideration: Not Everyone Participates
The 1-9-90 Rule ,[object Object],[object Object],[object Object],[object Object],[object Object]
Less Computer-Literate Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I fought the law…and the law won… ,[object Object],[object Object],[object Object]
Terms of Service ,[object Object],[object Object],[object Object]
Legal Considerations Continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Non-legal ‘rules’ to consider ,[object Object]
More “rules” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t run out of gas…you need volunteers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Turn!
Final thoughts
[object Object],[object Object],[object Object],Thank You!

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AJLI Basics of Social Networks