Howard Davidson Arlington MA - TD Bank is Banking on ‘Human Truths’ of Banking

1. TD Bank is Banking on
‘Human Truths’ of Banking
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington
MA

2. TD Bank is Banking on
‘Human Truths’ of Banking
TB Bank is banking on more consumer interest as
they roll out the next iteration of their brand’s
successful ‘Bank Human, Again’ marketing
campaign.
Titled ‘Human Truths,’ the campaign features four
new television commercial spots that bring to life
the bank’s commitment to a legendary, human-
centric customer experience. These spots will run
in prime time throughout TD
Bank’s Maine to Florida footprint.
Slide By :- Howard Davidson Arlington
MA

3. Last year, a handful of spots showed average
customers walking into a grey, lifeless bank all while
being addressed by a disembodied, robotic voice.
What TD offered as alternatives were things like no
rope lines and, if you’ve been waiting to indulge your
inner kleptomaniac, pens that don’t have those pesky
chains binding them to the table.
Slide By :- Howard Davidson Arlington
MA

4. Apparently last year’s efforts have paid off
because the same formula is now being applied to
a set of commercials featuring customers facing
similarly terrible service, only with one major
change: now there are actual human beings
working in these monochrome institutions of
rudeness. The enemy has become embodied! In
one such ad, the sinister banker behind the glass
of the just closed, nameless bank positively taunts
the nice woman trying to get in. In fact,
improvisational actors were used for these spots to
add that little extra taste of bitter believability.
Slide By :- Howard Davidson Arlington
MA

5. This rebrand that focuses on convenience comes
on the heels of TD expanding more branches on
the east coast the past couple of years. And the
tone of consumer-centered service is pretty clearly
in response to criticisms that have labeled financial
institutions as blatantly disregarding the well being
of those whom they lend to. Instead, TD is trying to
emphasize “real human truths” that can be found in
their branches like free coin deposits. Tellers will
even walk you to your car with an umbrella if it’s
raining outside. No word yet on whether they’ll
drive you home, though.
Slide By :- Howard Davidson Arlington
MA

6. This rebrand that focuses on convenience comes
on the heels of TD expanding more branches on
the east coast the past couple of years. And the
tone of consumer-centered service is pretty clearly
in response to criticisms that have labeled financial
institutions as blatantly disregarding the well being
of those whom they lend to. Instead, TD is trying to
emphasize “real human truths” that can be found in
their branches like free coin deposits. Tellers will
even walk you to your car with an umbrella if it’s
raining outside. No word yet on whether they’ll
drive you home, though.
Slide By :- Howard Davidson Arlington
MA