Marketing has been characterized as an orientation that should be adopted across the entire firm. Why is it important for each functional area of the firm (e.g., accounting, finance, human resources, IT, sales, supply chain, etc.) to understand marketing? How does it affect these other areas? What have you learned so far that is useful for people not working in the marketing function at a firm? Why?
In addition to writing your own post, please comment on at least two other people's posts.
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Marketing has been characterized as an orientation that should be ad.docx
1. Marketing has been characterized as an orientation that should
be adopted across the entire firm. Why is it important for each
functional area of the firm (e.g., accounting, finance, human
resources, IT, sales, supply chain, etc.) to understand
marketing? How does it affect these other areas? What have you
learned so far that is useful for people not working in the
marketing function at a firm? Why?
In addition to writing your own post, please comment on at least
two other people's posts.
