Open-Ended Responses  I Love CWU  I am overall satisfied with CWU education.  I plan to complete my bachelors and masters degree at CWU. Although I have never purchased products with CWU logo, I do have a CWU sticker on my water bottle that I carry with me everywhere.  Several things have led me to not be a fully loyal customer, but for the most part CWU is a great school.  CWU does not offer the Master's degree I want and that is why I am not brand loyal, I will go to another school after CWU. I am proud to attend CWU and wear CWU clothing. There is emotional loyalty, but not enough to stay for my Master's.  I don't buy into School superiority, For me it is a personal decision and one that I made based on my level of annoyance with friends and their constant bickering about which school is better.  CWU was the only school I truly had interest in as a senior in High School. Though I had gone to visit many other colleges for some reason I always wanted to attend CWU.  It would be nice to have more of the CWU logos in stores and other shops so other people can buy it them selves  I have been very frustrated with the transfer from Edmonds Community College to CWU. The handoff was not cohesive.  As the son of person that also attended CWU (my father), it's safe to say that CWU runs through my blood. I am a dedicated, loyal Wildcat and wouldn't have it any other way! GO WILDCATS!  Everything above is based off my interactions with my instructors and from purchasing books from the book store.  I have already completed one Bachelors degree at CWU, and am now on my 2nd and pursuing a 3rd. I definitely am loyal to CWU. I will be sad when I have to take my Masters and Doctorates elsewhere. The environment at CWU is always welcoming.  I wish the drinking fountain in the weight room was cold and that the nets on the hoops were replaced when they ripped....I pay for it Also lockers should be fixed when broken and equipment should be replaced when worn out.  My brand loyalty stands with Washington State University and always will, Central Washington University hasn't done enough to build that kind of culture yet where people feel a deep connection and sense of pride.  This being my first quarter at CWU, I feel mostly neutral at this time. This will certainly change as I progress through to completion of my major.  So far I have enjoyed all the help from the staff in becoming a student at CWU.  As a third quarter "consumer" of CWU, my only issue is its "customer relations" with its remote consumers (Lynnwood campus) and the availability and ease of purchasing its products(TEXTBOOKS). My experience has not been that pleasant with ordering my textbooks required for classes.  I think it's hard to be brand loyal to a smaller college if your family has ties to bigger universities like UW. I'm also a huge sports fan and I follow UW sports over CWU sports.  After reading the assign.

1. Open-Ended Responses
Although I have never purchased
products with CWU logo, I do have a CWU sticker on my water
bottle that I carry with me
everywhere.
but for the most part CWU is a great
school.
want and that is
why I am not brand loyal, I will go to
another school after CWU. I am proud to attend CWU and wear
CWU clothing. There is
emotional loyalty, but not enough to stay for my Master's.
a personal
decision and one that I made based
on my level of annoyance with friends and their constant
bickering about which school is better.
High School. Though I had gone
to visit many other colleges for some reason I always wanted to
attend CWU.

2. other shops so other people can
buy it them selves
Community College to CWU. The
handoff was not cohesive.
safe to say that CWU runs
through my blood. I am a dedicated, loyal Wildcat and wouldn't
have it any other way! GO
WILDCATS!
ove is based off my interactions with my
instructors and from purchasing books
from the book store.
am now on my 2nd and pursuing
a 3rd. I definitely am loyal to CWU. I will be sad when I have
to take my Masters and Doctorates
elsewhere. The environment at CWU is always welcoming.
that the nets on the hoops were
replaced when they ripped....I pay for it Also lockers should be
fixed when broken and
equipment should be replaced when worn out.
and always will, Central Washington
University hasn't done enough to build that kind of culture yet
where people feel a deep
connection and sense of pride.

3. this time. This will certainly change
as I progress through to completion of my major.
a student at CWU.
"customer relations" with its remote
consumers (Lynnwood campus) and the availability and ease of
purchasing its
products(TEXTBOOKS). My experience has not been that
pleasant with ordering my textbooks
required for classes.
family has ties to bigger universities
like UW. I'm also a huge sports fan and I follow UW sports over
CWU sports.
ned chapter, this seems like a good
survey to incorporate what I just
read.
program at CWU, changing to another
university would represent significant switching costs for the
student.
me for my feedback, but I doubt they care about it.
because the campus was closer and
they accepted more lower division courses in the transfer.
a good

4. one. I will say that the location of the
satellite campuses has made it much easier to attend.
on campus and a teenager my
viewpoint might be different, but I have expected a lot more
from my University experience. Its
been more like a bad community college.
weighed CWU has the most
convenient service for me that met my goals and I thought it
would be the best option to
advance my education.
(Leaving out students who take
most classes online) and have focused more on profits and
implementing bad products for
online students. For instance, many instructors are requiring
the use of the Respondus
Lockdown browser, which at its core code, is a University
instituted computer virus, and a badly
coded one at that. Basically this program locks you out of your
computer except the browser
itself, and I assume its so that you cannot use the internet for
tests. I can understand why
teachers wouldn’t want this to happen, but I must point out that
not every answer is available on
the internet. not only that, but an online class by its very nature
is an open book test
environment. I will point out something to get around this

5. program, the first and easiest of
which is to just have two computers. Or some students have
smart phones, which will allow the
same thing. Instead, teachers need to create their own questions
for tests, use more essay
type questions instead of multiple choice, and use time limits on
the tests themselves. CWU
doesn't care about online students however, so I fear nothing
will change.
met as a consumer but I
dont participate in activities to
make sure they are met.
schools enough to discover if they
accepted technical degree transfer students.
RMT366 - CWU and the Consumer - 13
1 / 2
Q5 Answer the following. As you answer the
following, keep in mind we are thinking of
CWU as a whole university rather than just
one department or unit.
Answered: 105 Skipped: 0
0 1 2 3 4 5

6. CWU does a
good job
determinin...
I am brand
loy al to CWU.
I hav e
prov ided
f eedback t...
CWU has
created a
"learning...
CWU has
created a
"trusting...
I hav e
"emotional"
loy alty to...
I hav e
"f unctional"
loy alty to...
I researched
a lot of
other...

7. I will f inish
my degree
here at CWU.
CWU does a good job determining and meeting
my
individual needs as a consumer.
3.81%
4
7.62%
8
27.62%
29
41.90%
44
19.05%
20
0%
0
105
3.65
I am brand loyalto CWU. 5.71%
6

8. 17.14%
18
32.38%
34
31.43%
33
13.33%
14
0%
0
105
3.30
I have provided feedback to CWU as a
consumer. 0%
0
9.71%
10
11.65%
12
47.57%
49
27.18%

9. 28
3.88%
4
103
3.96
CWU has created a "learning relationship" with
me as a
consumer.
2.88%
3
10.58%
11
20.19%
21
45.19%
47
19.23%
20
1.92%
2
104

10. 3.69
CWU has created a "trusting relationship" with
me as a
consumer.
1.90%
2
14.29%
15
27.62%
29
39.05%
41
17.14%
18
0%
0
105
3.55
I have "emotional" loyalty to CWU (page
56). 3.88%
4
24.27%

11. 25
30.10%
31
31.07%
32
9.71%
10
0.97%
1
103
3.19
I have "functional" loyalty to CWU (page
65). 0%
0
7.69%
8
15.38%
16
60.58%
63
15.38%
16

12. 0.96%
1
104
3.84
I researched a lot of othereducational
institutions before
I chose CWU.
8.57%
9
23.81%
25
14.29%
15
35.24%
37
17.14%
18
0.95%
1
105
3.29

13. I will finish my degree here at CWU. 1.90%
2
0%
0
2.86%
3
14.29%
15
78.10%
82
2.86%
3
105
4.72
# Other (please specify) Date
1 N/A 6/22/2013 10:06 PM
Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
N/A Total Average

14. Rating
RMT366 - CWU and the Consumer - 13
2 / 2
38.10% 40
26.67% 28
20% 21
15.24% 16
Q7 I HAVE purchased ______ number of
products that have the CWU name and/or
logo on them. (ie. a t-shirt, sticker, mug,
notebook, etc).
Answered: 105 Skipped: 0
0% 20% 40% 60% 80% 100%
None
1-2
3-5
ov er5
None
1-2

15. 3-5
over 5
Total 105
Answer Choices Responses