3. Leaflets have produced an introduction
towards a company or organisation it's to
inform audiences about products or services,
leaflets are using mainly for advertising
purpose or for information sheets.
Leaflets are used over a range of different
organisations from businesses to charities,
NHS and many more.
This Poster/Leaflet uses clarity to make a clear
and straightforward point this allows it to be
easy to understand.
The Vegan Society has manufactured this
Leaflet to be concise they have kept it simple
by using very little text, they have also
avoided ambiguity by making sure that no
interpretation is made by being vague, they
have identified the 3 main points to veganism
and why vegans are vegan.
The accuracy of this leaflet is reliable because
it's from a large organisation which is
constantly updating their website which the
latest facts and figures. This factual writing will
be bias because it's trying to inform and
promote its readers to try and be vegan for 30
days.
4. This leaflet is writing to inform readers about
vegan The Vegan Society is aiming this leaflet
to more the older generation as they have
used a registered language.
This leaflet using a mixture of texts, pictures
and facts this makes the message of veganism
they are spending more believable which
means it's likely that is going to reach a large
audience.
How this leaflet is presented is clear and bold,
the color palette is calming and tranquil which
identify to readers that veganism will bring
peace and harmony.
The image which is the focus point of this
leaflet is incredibly striking, using images
makes it more real by having that visual
connection of seeing animals, also using cute
baby animals gets a better reaction from the
readers.
They have also used images which is in
conjunction to the text, for example the
header ‘compassion for animals’ image of a
sheep. ‘Justice for people’ images of a person
carrying veggies. ‘Protecting the plant’ images
of people helping to plant and plant.
6. Instruction manuals are used to show people how to use
or create objects. They give a large range of detail
explanations or images to show people how to use a
object.
Instruction manuals often have ‘step by step’
instructions which are usually incorporated with mixed
media such as including images, text and arrows, this
makes it easier to understand and copy how to do it.
Typography; The font used for this instruction manual is
‘Arial’ this is a clear simple font makes it very easy to
read. This instruction manual has also used bold text at
the headers of each images this makes it
straightforward to see and eye catching, As the person
whom is reading this instruction manual is less likely to
get confused, because the information has been
extracted into small sections which interlinks with the
header making it quick and easier to set of the flip
video. The color palette for this instruction manual
consists of 3 colour black,white and blue. Black and
white is a very common colour to see in instruction
manuals because these colours identified to be clean,
crisp and easy to read it doesn't make the instruction
manual seem ‘busy’ by using an array of colours. The
only bright colour used is blue, blue is a colour which is
a calming colour and looks professional. This instruction
manuals accuracy is reliable as its from the flip website
this avoids ambiguity because it's come from the
website which product the object.
8. A how to guide gives the person who is reading
it advice and tips on how to use the given task
though are variety of step by step instructions.
Typography; this how to guide contains calming
colors of blue, white and yellow. These colors
are eye-catching and draws attention to the
guide it also give connotations for the person
using the guide to be clam from the choice of
colors used.
The use of bold headers at the start of each
step are simple, eye-catching and effective
because it quickly tells the person about uber by
using persuasive language to draw them in, this
text also has a clear font which makes it
standout and is easy to read.
The communication for this how to guide is
simple but very effective. Clarity and
conciseness makes it aesthetically pleasing for
the reader because there isn't a lot of text to
read, the layout is simple and in columns which
makes it clear and easy to understand and most
importantly it avoids ambiguity.
The reader can also rely on this how to guide as
it came from uber.com website.
10. Factual journalism is a form of writing which give
information to the public usually about world, economics
and environmental issues and can be used from
newspapers, TV, magazine and websites practically
everywhere.
Typography; this newspaper front page from the times,
uses bold writing to highlight headlines making them
eye-catching to their audience this use of bold font
makes it more likely that the readers will buy the sunday
times more over other use papers because they have
highlighted key headlines their audience will be
interested in.
The different fonts of a mixture of bold and italic text
ensures it easy to read and it can also change audiences
perception for example “british spies betrayed to
russians and chinese” and “isis digs in 400 miles from
italy” these two bold text have exactly the same font
this give connotations of danger.
The use of a black and white layout conforms to the
representations of a newspaper articles but it also gives
clarity as it’s incredibly easy to read and these colors are
eye-catching.
11. Communication is essential for when producing factual
journalism. Accuracy is important because you are informing
the public on important matters so referencing sources is
highly important to prove the facts are correct and truthful so
it avoids ambiguity however in journalism the truth can
sometimes become twisted to produce a story that intrigues
potential audiences to buy that article also bias reports are
common in journalism because when someone is writing an
article or report i can be hard not to let your own opinions
come into account.
For this factual journalism example the register of language
will be formal because the sunday times attracts a higher
class of readers whereas factual journalism in the sun for
example will use informal writing techniques because not
many of the readers are educated enough to understand
formal writing.
