Email Marketing Strategy Template

1. [Insert Company Name]
Email Marketing Strategy

2. Tools
What tools are we using to implement our email marketing strategy?
Email Marketing Strategy

3. Tool Selection
• Email Tool:
• Who has access:
• Email Tool:
• Who has access:
• Email Tool:
• Who has access:
• Email Tool:
• Who has access:
Email Marketing Strategy

4. Identifying Our Target
Audience
Who is hiring our product or service?
Email Marketing Strategy

5. What Is Our Target
Demographic?
• Age
• [Insert answer]
• Gender
• [Insert answer]
• Location
• [Insert answer]
• Industry
• [Insert answer]
• Job Title
• [Insert answer]
• Ethnicity
• [Insert answer]
[Insert Stock Photo]

6. How Do We Help Our Target Customer?
• What problem is our company trying to solve?
• [Insert answer]
• What are three key pain points we solve for customers?
• [Insert answer]
• [Insert answer]
• [Insert answer]
Email Marketing Strategy

7. Tactics To Build
Our Email List
How are we going to convince our target audience to join our email list?
Email Marketing Strategy

8. List-Building Tactics
• What tactics will your email marketing team be using to help build your email list?
Email Marketing Strategy

9. Email List Segments
SEGMENT NAME DEMOGRAPHIC DESCRIPTION
Email Marketing Strategy

10. Email Sending Schedule
What are the best times and days to send email?
Email Marketing Strategy

11. Email Sending Schedule
According to research, the best times to
send our emails to our list are:
• Time:
• Time:
• Time:
• Time:
• Time:
According to research, the best days to
send our emails to our list are:
• Day of the week:
• Day of the week:
• Day of the week:
Email Marketing Strategy

12. Setting Email
Marketing Goals
What do we want our email marketing plan to accomplish?
Email Marketing Strategy

13. Annual Email Marketing Goals
The following goals are what the email marketing team hopes to accomplish
in the next year:
1. Goal One
2. Goal Two
3. Goal Three
4. Goal Four
5. Goal Five
Email Marketing Strategy

14. Email Marketing Metrics
METRIC Q1 Q2 Q3 Q4
Open Rate
CTR
Bounce Rate
Unsubscribes
Conversion Rate
Delivery Rate
List Growth Rate
Email Marketing Strategy

15. Email Content Strategy
How are we going to format our emails?
Email Marketing Strategy

16. Email Content Type
Explain the types of content you will send to your list (newsletters, sales promos, etc.) ...
Email Marketing Strategy

17. Optimizing Your Email
What are the guidelines need to be met to
optimize our emails for a desktop?
What guidelines need to be met to optimize
our emails for mobile devices?
Email Marketing Strategy

18. Email A/B Test Elements
• A/B Test Element
• A/B Test Element
• A/B Test Element
• A/B Test Element
• A/B Test Element
• A/B Test Element
Email Marketing Strategy

19. Reporting
How we will prove email marketing is worth the investment.
Email Marketing Strategy

20. Reporting Schedule
[INSERT TEAM/COMPANY] will provide reports in [INSERT FORMAT] every [INSERT
FREQUENCY].
Our reports will include summaries on:
• [METRIC 1]
• [METRIC 2]
• [METRIC 3]
• [METRIC 4]
• [METRIC 5]
Email Marketing Strategy