Andreas Ostendorf, VP for Sustainability, Environment, and Safety Engineering, Ford of Europe, delivered this presentation From Positioning to Purpose at SB'15 Barcelona

1. ANDREAS OSTENDORF
VICE PRESIDENT FOR
SUSTAINABILITY, ENVIRONMENT AND SAFETY ENGINEERING,
FORD OF EUROPE

2. “A business that
makes nothing
but money is a
poor business.”
Henry Ford

4. “History is more or less bunk. It’s
tradition. We want to live in the
present, and the only history that
is worth a tinker’s damn is the
history that we make today.”
Henry Ford

5. 3.5 billion live in cities.
It is estimated this will
double by 2050.

6. 8 million (2014)
10 million (2020)

7. Global Middle
Class Growth

8. Global Middle
Class Growth

9. 800 million
2 to 4 billion in 2050

10. Workers say their
commute is
more stressful than
work itself

11. People of Barcelona
add up to 3 days each
year onto their commute to
ensure they get to work
on time

13. Car in Network Slide

17. Data Driven
Healthcare
The Gambia
Parking
Spotter
Atlanta
Painless
Parking
London
Info
Cycle
Palo Alto
L.A. Parking
Lot
Los Angeles
Future of
Mobility
Argentina
Accessory
Challenge
Johannesburg
City Mobility
Lisbon
Traffic
Tamer
London
Monsoon
App
Downpour
Mumbai
Sumurr
Golden Hour
Delhi
Mobility
Integration
Chongqing
Urban
Commun-
ter
Shanghai
Sumurr
mHealth
Tamil Nadu
Proposed
Australia
Accessory
Challenge
Australia
Big Data
Drive
Dearborn
Fleet
Insights
Dearborn
Data Driven
InsuranceLo
ndon
Remote
Reposi-
tioning
Atlanta
City
Driving
On-Demand
London
Dynamic
Social
Shuttle
London
Car
Swap
Dearborn
Ford
Carsharing
Germany
Share
Car
Bangladore
Rapid Re-
Charge &
Share
Dearborn
UK
Government
Research
London
Handle on
Mobility
(E-Bike)
London/
Global
Personal
Mobility
Experience
RWTH
Aachen

25. • collaborative
• open
• more humble