The presentation contains three major points: 1. How to plan a podcast. 2. How to record a podcast. 3. How to post and advertise your podcast. Presented by Heather Marie Wells at SEMC 2007 and AMA 2008.

1. Podcasting 101:
A Crash Course
Heather Marie Wells
Collections Assistant and Podcast Producer
Shiloh Museum of Ozark History
Springdale, Arkansas

3. Why Considering Podcasting?
P Why are you thinking of podcasting?
P What do you hope to achieve?

4. Benefits to Museums
P Age demographics
P Global audience
P Accessibility outside of business hours
P Alternative learning method
P Means of supplemental information
P Inexpensive publicity
P Free from maintenance of audio players

5. Worldwide Personal Music Player Sales
2005: 128 million
2006: 182 million
2011: 275 million (projected)
http://www.marketresearch.com/map/prod/1545550.html

6. MP3 player ownership
Teens: 54% Males: 24%
18-34: 30% Females: 16%
35-54: 13% (over 12 yrs)
Average player usage among MP3 player owners: 12
hr/wk
Average player usage among teen MP3 player owners: 16
hr/wk
http://www.ipsos-na.com/news/pressrelease.cfm?id=3124

7. Apple Stats
110 million iPods sold so far (source: Apple,
8/5/07)
600 million copies of iTunes Music Store
downloaded (source: Apple, 8/5/07)
125,000 podcasts in iTunes (source: Apple 8/5/07)
1 million podcast subscribers in first 2 days in
iTunes (source: Apple 6/20/2005)

8. Demographics
Podcast Listener Demographics (Oct 2006):
18-24: 29%
25-34: 14%
35-44: 27%
45-54: 23%
55-64: 5%
65+: 2%
http://www.emarketer.com/Article.aspx?id=1004938

9. Types of Podcasts
P Audio
P Video
P Enhanced

10. Before You Start
P Make a plan
P Decide the type of podcasts
P Decide what kinds of podcasts
P Think about if you want more than one feed
P Decide how many episodes you'll do in your first
year

11. Possible Kinds of Podcasts
P Tours
P Lectures
P Newsletters
P Highlight collections with limited access
P Oral Histories

12. Content Concerns
P Think before you record
P Release forms
P Language
P Subject matter
P Copyrights

13. Copyright - Theirs
P Types of material
P Performance rights organizations
< ASCAP licenses
< BMI licenses
< SESAC licenses
P Podsafe music
P Sound effects

14. Copyright - Yours
Shiloh Museum's Terms of Use:
You are free to share (copy and/or distribute) these podcasts
under the following conditions:
1. You must attribute the work to the Shiloh Museum of
Ozark History and provide the podcast name and web page
address.
2. You may not use the podcast for commercial purposes.
All other rights are reserved by the Shiloh Museum, unless
specifically stated otherwise in the episode description.

15. Copyright - Yours
P Terms of use
P Creative Commons
P Control vs. accessiblity

16. How to podcast in four easy steps:
1. Record something
2. Edit your recording
3. Upload your recording to your server
4. Get the word out

17. Record Something
P Hardware
P Software

18. Recording Methods
P Directly on computer
P Portable digital recorders

19. Directly to Computer
P Laptop
P Audacity
P External soundcard
P Or Get a Mac

20. Audacity and Garageband
P Both have time limits
P Audacity has recovery tool
P Audacity is cross-platform, free, and open source
P Garageband does have some built in podcast
features.

21. Telephone Recording
P Skype
P Recording add-on
P Skype to Skype is free
P Skype to phones are relatively cheap
P Don't use cell phones

22. Digital Recorders
P You get what you pay for
P Don't look at anything less than $100.00
P Nice ones start in the range of $400.00 - $600.00
P Pro recorders start at $1,000.00 and go up

23. Considerations
P Battery life & type
P Physical size
P Inputs
P Audio quality
P Memory type
P Recording format
P Accessories

24. Recording Format
P WAV
P MP3
P WMA
P Some weird proprietary thing

25. Recorder Accessories
P Memory cards
P Card readers
P Batteries
P Carrying case
P And the most important accessory of all . . .

26. Microphones
P Audio-Technica
< ATR 20
< $20.00
P Shure
< PG58
– $40 - $60
< PG185
– $365.00

27. Microphone Considerations
P Type of plug
P Condenser
P Phantom Power
P Direction

29. Misc. Equipment
P Cables
P Adapters
P Cooling mat
P Headphones
P Mixer

30. Mixers
P Combine multiple sources
P Control input volume independently

34. On to Editing, the fun part!

35. Learn from My Mistakes:
1. Make a back up of your raw audio and make
edits in another copy.
2. Save and save often.
3. Do not delete any related files until you have
downloaded a copy of your episode from your feed.

36. As Easy as Editing a Word Document
P Selecting audio is the same as selecting text
P A lot of the same keyboard short cuts
< Use of delete key
< To copy - Control C
< To cut - Control X
< To paste - Control V
P Or you can use the edit menu

39. Common Editing Effects
P Amplify
P Fade
P Noise Removal

45. Uploading and Serving
P Storage capacity
P Bandwidth

46. Bandwidth
P The amount of data that can be transferred in a
given amount of time.
P Gigabytes per month (or billing cycle)
P Bandwidth needs = size of episode x number of
subscribers x episodes per month

47. Calculate Bandwidth
Average episode size: 30 MB
Episodes per month: 4
Subscribers: 50
Bandwidth: 30 MB x 4 x 50 = 6000 MB = 6 GB

48. Service Providers
P Internet Archive - free
P Our Media - free
P Museumpods - free
P Liberated Syndication - reasonable

49. Get the Word Out
P RSS Feed
P Directories

52. Creating and Managing Feeds
P Blogging tools
P Feedburner

56. Directories
P iTunes
P Podcast Alley
P Podcast Pickle
P Museumpods
P Educational Podcast Network

59. Now what?
P Public expectations
P Technical issues
P Get help

60. Thank You for Coming!
Heather Marie Wells
Collections Assistant and Podcast Producer
Hmwells@springdalear.gov
http://www.springdalear.gov/shiloh/
479-750-8165
Shiloh Museum of Ozark History
Springdale, Arkansas