Do Androids Dream Of Algorithmic Playlists

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  • Scrobbling as the “Music Check-in”If Facebook and Twitter tells your friends what you are doing and thinking about and Foursquare shares your location, Last.fm is what you are listening to.
  • Better music recommendation—via our radio, via email newsletters, via revised charts, Expand Live Events & Festivals presence and coverage
  • Twitter, Facebook, Google+
  • Curated
  • It’s creative. It’s as hard to write a great algorithm as it is to write a great song or write a great sonnet.
  • via a hybrid of computer power and human skills.An replicant, if you will…
  • Joney’s Jukebox, Dylan’s Old Time Radio Hour, Joe Strummer’s
  • Last.fm Hype Charts measure velocity and fast movers. Take advantage of themLast.fm Tags:
  • Do Androids Dream Of Algorithmic Playlists

    1. 1. Do Androids Dream Of Algorithmic Playlists?<br />Matthew Hawn - VP Product, Last.fm<br />Next Rad.io Conference - London, 15 Sept 2011<br />
    2. 2. hello<br />
    3. 3. 3<br />Last.fm<br />First Principles<br />LISTEN EVERYWHERE<br />Track your music playback history, on any device, on any platform and on any music service<br />
    4. 4. 4<br />Last.fm<br />First Principles<br />DISCOVER MORE MUSIC & EVENTS<br />Using your listening data, we make great music recommendations in the form of personalized radio and live gigs we think you will love<br />
    5. 5. 5<br />Last.fm<br />First Principles<br />SHARE DISCOVERIES WITH FRIENDS<br />Using social networks, recommend music to your friends<br />Publish your personal charts and Top 10 lists<br />Check in to concerts, festivals and music events<br />
    6. 6. Our Audience<br />35M Registered listeners<br />140M People via API<br />72M Visits/month<br />36M Unique Visitors/month<br />360MPageviews/month<br />600+ devices/software clients collect personal listening histories <br />800 scrobbles per second<br />57B scrobbles since 2003 <br />
    7. 7. Q: What is a Playlist?<br />
    8. 8. What is a Playlist?<br />For Radio DJs and Program Directors<br />
    9. 9. What is a Playlist?<br />For anyone with a iPhone or a computer<br />
    10. 10. What is a Playlist?<br />For my 19 year-old self in 1987<br />
    11. 11. Q: What is a Playlist?<br />A:An algorithm for a great music experience<br />
    12. 12. What’s a Algorithm?<br />An algorithm is: <br />A step-by-step set of instructions for calculating something. <br /> A recipe can be an algorithm<br />In the case of Last.fm’s personalized radio stations, <br />our algorithms are designed to create a string of song recommendations based on a listener’s musical history<br />
    13. 13. Making a great algorithm is hard work<br />
    14. 14. How we feed the algorithm: <br />Information about who is <br />listening & what they love<br />
    15. 15. Last.fm Personalized <br />Radio Playlist<br />Context + Meaning<br />
    16. 16. why I’m here today<br />In the world of personalized internet radio, Last.fm has the best playlists<br />…But I think we can make<br /> them better using a hybrid of computer power and human skills.<br />
    17. 17. WHAT WOULD JOHN PEEL DO?<br />
    18. 18. The best DJs provide <br />context & meaning to what they play<br />They bring certain elements that computers can’t match<br /><ul><li> An compassionate understanding of their audience
    19. 19. Deep love and esoteric knowledge of the genres they play
    20. 20. A lyric sense of the syntax of a great playlist</li></li></ul><li>Recipe for a hybrid playlist<br />HUMAN<br />COMPUTER<br />Tools for tagging music<br />(Last.fm tags)<br />Tools for recognizing the velocity of fast rising bands<br />(Last.fmHypeCharts)<br />Interaction with Listeners via their Personal data<br />(Last.fmScrobbling)<br />A curated, lyrical skill for combining songs in a particular order to create meaning and context.<br />A human love for the music and the stories behind it.<br />Compassionate interaction with their audience<br />
    21. 21. Tips for surviving a hybrid world<br />Algorithmic playlists and personal listening data from smart phones and computers are here to stay….but they don’t replace individual voices and personality in radio. <br /> Put both elements in the mix.<br />2. Traditional radio’s limited playlists are not the full set of songs that your audience listens to or have access to anymore. <br /> Admit this and make suggestions for artists and things off your line, particularly online. Give them directions to explore new artists, off-list.<br />3. Your audience expects their playlists to be interactive and they are looking for ways to add personal context to on-air playlists. <br /> Use the space in radioplayer.co.uk, your forums, social media channels to encourage their contributions…. and they will amplify your playlists with their data and desires.<br />.<br />
    22. 22. Have some science with your art. <br />It will make your art better.<br />
    23. 23. Last.fm profile:<br />last.fm/user/jukevox<br />Twitter:<br />@jukevox<br />Email:<br />Matthew@last.fm<br />

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