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Playing the Long Game: Making Mobile Last


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This is my portion of the panel for Museums and Mobile Online Conference 7. The topic was sustaining mobile programs and I specifically spoke on sustaining mobile checkout devices.

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Playing the Long Game: Making Mobile Last

  1. 1. PLAYINGTHE LONG GAME Making Mobile Last
  2. 2. AGENDA • Field Museum - Mobile Website • Nelson-Atkins - Managing a change in devices • Crystal Bridges - Sustaining check-out devices
  3. 3. MAINTAINING CHECKOUT DEVICES Heather Marie Wells – Digital Media Specialist, Crystal Bridges Museum of American Art ! @hmwells;
  4. 4. • Small bites are more sustainable. • You don’t have to go the whole length of the field in one play. Just get a few yards each play, and get some first downs. • Lots of small steps give more opportunities for adjustment. • It doesn’t mean you don’t have a long term plan, it just means you aren’t going to execute it all at once. INCREMENTAL APPROACHES
  5. 5. • Training and preparation are on-going • Information and expectations • Be specific and explicit • Patience COMMUNICATION
  6. 6. • To different numbers of staff • To different audiences (sizes and knowledge level) • Across resource levels (funding and materials) • Across available time • Prepare to cope when things don’t scale. SCALABILITY
  7. 7. • Back-up devices • Front-line staff and back of house staff • Management software/ hardware REDUNDANCY
  8. 8. • Staff • Devices • Software • Funding • Everything changes PLAN FOR CHANGE
  9. 9. • Respond to change. • Mechanism to evaluate and collect feedback. • You should have a plan; your plan should not have you. EVALUATION AND ADJUSTMENT
  10. 10. Recap • Incremental Approaches • Communication • Scalability • Redundancy • Plan for change • Evaluation and Adjustment
  11. 11. Top Five 1. Use good communication (verbal & non-verbal). 2. Have a wildcard. 3. Avoid the curse of knowledge. 4. Employ incremental approaches. 5. Continually evaluate and test.
  12. 12. IMAGE CREDITS • First Down Marker By DoubleBlue (Own work) [CC-BY-SA-3.0 ( or GFDL (], via Wikimedia Commons • Steve Bernier vs. Brad Ference Fight By Elliot (Flickr) [CC-BY-2.0 (], via Wikimedia Commons • Oksana Masters Rob Jones mixed sculls final 2012 by Steve Selwood fromYate, U.K. via Wikimedia Commons • Toronto female rowing team, 2007 by Joshua Sherurcij via Wikimedia Commons • Torino 2006 OlympicTorch on Canoe2 by Betto via Wikimedia Commons • NBA Referees By Keith Allison from Owings Mills, USA (NBA Referees) [CC-BY-SA-2.0 (], via Wikimedia Commons • Wimbledon trophies, 2006 by BenjamíVilloslada i Gil from Mediterranean Sea > Majorca Island > Sineu via Wikimedia Commons • Super Bowl 29Vince LombardiTrophy at 49ers Family Day 2009 © BrokenSphere / Wikimedia Commons. • 2004 World SeriesTrophy By User M@ on en.wikipedia (From en.wikipedia; description page is (was) here) [GFDL ( or CC-BY-SA-3.0 ( licenses/by-sa/3.0/)], via Wikimedia Commons • Stanley Cup No Background By derivative work: J.delanoygabsadds Stanly_Cup_in_Hockey_Hall_of_Fame_(may_2008)_edit2.jpg: *derivative work: NuclearWarfare (talk) Stanly_Cup_in_Hockey_Hall_of_Fame_(may_2008).jpg:Alexey Chernyadyev [CC-BY-3.0 (, CC-BY-3.0 ( or GFDL (], via Wikimedia Commons