2. Personalisation of the news e.g: the femail section on the mail online –aimed at female readers.

3. Different newspapers target market-e.g the telegraph is aimed at rich upper class people.

4. How online papers are aimed at everyone.

5. The political sides of different newspapers.

6. Different newspapers features-e.g the sun available on the ipad-technological convergence.

7. Within online news, target audiences are attracted towards specific newspapers through various features of personalisation. These include tabs, suggested articles, advertisement etc. On The Mail online, this is clearly seen in the ‘Femail’ section, which is specifically targeted at women. This helps to personalise news because it focuses on one specific social group and the news, which is typically read by that specific group. In order to further do this, articles that have been read by women can be developed and hence personalised more to meet the needs of the target audiences.

8. Terminology: Good uses of terminology with clear references to ‘personalisation’

9. Case Study: Well selected case study regarding The Mail Online with detail about its features and how it is used. Could have also maybe spoken about other tabs more specifically such as ‘science and technology’. Could increase use of facts and statistics.

10. EAA: A little bit repetitive but overall sentences are clearly identified and the point has been put across accordingly. Good use of key term within the topic sentence.

11. Newspaper companies target different audiences in order to make the most mone out of them they possibly can. Their target audiences can be directly evident through looking at their adverts. The Sun and The Telegraph have two completely different audiences, with “The Sun’s” being the typical member of the working class, and “The Telegraph’s” being the typical member of the middle class. In reflection of this, Halifax bank advertised opening an account in The Sun from as little as £1. However Barclays advertised opening an account with them from £500,000. This clearly shows the stereotypical differences in finance between the working class and the middle class. This mutually benefits the newspaper company and the banks, because a large amount of the newspaper’s income is through advertising, and the bank is able to reach their desired target audience.

12. Something I have learnt today: Plan my points before I make them, a plan always helps, and then put the strongest point first.

13. Something I am going to focus on in my revision:

14. - Keep in mind EAA, evidence analyse and argument, structure, topical sentences beginning and end,

15. - Overall essay structure.

16. - Work on timing.

17. - Learn more statistics and don’t just state them say how they’re relevant to the question

18. - Revise all case studies, update all case studies, regional press, citizen journalism