El estratega de medios sociales Carlos Gil nos mostrará cómo empezar a trabajar en Snapchat para negocios, incluyendo estrategias para aumentar el número de seguidores, ejemplos de importantes marcas que utilizan la plataforma, el por qué utilizar contenidos de Snapchat en otras plataformas es importante y pasos para la creación de microcontenido para formar una historia. Presentación en el Puerto Rico BloggerCon 2016.

1. SNAPCHAT FOR BUSINESS BY CARLOS GIL

2. ABOUT CARLOS GIL
HEAD OF SOCIAL MEDIA, BMC SOFTWARE
PREVIOUSLY WORKED FOR LINKEDIN
KEYNOTE SPEAKER AND STRATEGIST
MASHABLE TOP 50 SNAPCHAT INFLUENCER

3. AT THE END OF THIS SESSION, YOU WILL BE ABLE TO:
USE ADVANCED STRATEGIES TO GROW FOLLOWERS
CREATE CONTENT THAT ENGAGES YOUR AUDIENCE
UNDERSTAND HOW SNAPCHAT IS USED BY BRANDS

4. COMMON OBJECTIONS
IT’S ONLY FOR TEENS AND COLLEGE STUDENTS
IT DOESN’T SCALE AND THE U/I IS DIFFICULT
THERE’S NO WAY TO MEASURE ROI

5. REAL TALK
“IT’S NO LONGER ABOUT SEXTING, SNAPCHAT IS A LEGIT CHANNEL FOR BUSINESS”
@CarlosGil83

6. EXAMPLE: GATORADE

7. EXAMPLE: MGM RESORTS

8. EXAMPLE: BMC SOFTWARE

9. SPOILER ALERT
“SNAPCHAT IS NO DIFFERENT FROM WHAT YOU’RE ALREADY DOING ON SOCIAL”
@CarlosGil83

10. UNDERSTANDING THE BASICS
MOBILE APP USED FOR MICRO-CONTENT STORYTELLING
PHOTO & VIDEO CONTENT IS 1 TO 10 SECONDS LONG
CONTENT POSTED DISAPPEARS WITHIN 24 HOURS

11. “SNAPCHAT IS TWITTER MEETS YOUTUBE BUT BETTER”
@CarlosGil83
REAL TALK

12. WHY SNAPCHAT MATTERS
200 MILLION USERS AND 10 BILLION VIDEO VIEWS DAILY
MOST ACTIVE SOCIAL NETWORK BEHIND FACEBOOK
BRAND ADOPTION EXCEEDING TWITTER AND LINKEDIN

13. BRANDS ARE FLOCKING TO SNAPCHAT

14. MILLENNIALS WILL OUTSPEND BABY BOOMERS BY 2017

15. SNAPCHAT IS FUN WHEREAS FACEBOOK IS BORING

16. GETTING STARTED ON SNAPCHAT
WHO AM I TRYING TO REACH?
HOW AM I GOING TO REACH THEM?
WHAT’S MY VALUE PROPOSITION TO THEM?

17. EXAMPLE: MEGSLV

18. REAL TALK
“IT’S 2016, PEOPLE WANT TO ENGAGE WITH PEOPLE AND NOT BRAND LOGO’S”
@CarlosGil83

19. EXAMPLE: EVERLANE

20. EXAMPLE: WARBY PARKER

21. KEYS FOR GROWING FOLLOWERS
LEVERAGE EXISTING SOCIAL MEDIA CHANNELS
HIRE SOCIAL MEDIA INFLUENCERS
TARGETED INSTAGRAM AND FACEBOOK ADS

22. LEVERAGE EXISTING SOCIAL CHANNELS

23. INFLUENCERS BRING REACH AND STORYTELLING SKILLS

24. TARGETED ADS ON INSTAGRAM AND FACEBOOK

25. KEYS FOR CREATING CONTENT
FUN, ENGAGING, INFORMATIVE, OR EDUCATIONAL
ACCOUNT TAKEOVERS WITH INFLUENCERS
GO ”BEHIND THE SCENES” WITH YOUR CONTENT

26. EXAMPLE: WOW AIRLINES

27. EXAMPLE: SEPHORA AND POLYVORE

28. EXAMPLE: W HOTELS

29. EXAMPLE: POKEMON GO

30. KEYS FOR CONVERTING AND MEASUREMENT
RUN FLASH SALES EXCLUSIVE TO SNAPCHAT
OFFER FOLLOWERS COUPON CODES TO MEASURE SALES
USE CREATIVE TOOLS TO OVERLAY BIT.LY URL’S

31. BUILD A LOYAL AUDIENCE & COMMUNITY

32. RUN FLASH SALES AND OFFERS

33. RECAP AND NEXT STEPS
SNAPCHAT IS “IT” AND IT’S HERE TO STAY
THE KEY IS TO TELL ENGAGING, CREATIVE STORIES
DEVELOP A 12 TO 18 MONTH SNAPCHAT STRATEGY

34. REAL TALK
“THERE’S NO INSTANT ROI IN SOCIAL MEDIA, YOU HAVE TO GROW, ENGAGE, AND THEN CONVERT”
@CarlosGil83

35. Carlos Gil
carlos@carlosgil.biz
www.snapchatforbusiness.com