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“The Future is already here
   - it’s not very evenly
        distributed.”
        -William Gibson




                 about the socializing of patents by @herrkrueger
THE SOCIAL DIVIDE




© salesforce.com



                             about socializing patents by @herrkrueger
SOCIAL OBJECTS
           Text

           Pictures

           Video

           Links

           Music

           Maps

           Places
© edenspiekermann



                               about socializing patents by @herrkrueger
AXES



Region

Topic

Time




                about socializing patents by @herrkrueger
SOCIAL ACTIONS


Like

Fav

Tweet

Check-In



                 about socializing patents by @herrkrueger
ACTIVITY STREAMS



actor + verb + object

the story of a person
performing an action
on or with an object



       http://activitystrea.ms/specs/json/1.0/


                                                 about socializing patents by @herrkrueger
SOCIALIZING GOES ON

Documents

Finances

Wine, Beer

Books

Routes

Patents?

             about socializing patents by @herrkrueger
THE PATENT DATA SILO


In 2009 around 110 offices filed

     1.700.052 patent applications

     759.287 patent grants

     2,4 TB of Patent Data


            http://www.wipo.int/ipstats/en/statistics/patents/
                  Rachel Gardner/flickr.com


                                                                 about socializing patents by @herrkrueger
THE PATENT DATA SILO


Between 1883 and 2009 got filed

    68.293.583 patent applications

    32.601.271 patent grants

    99, 27 TB of Patent Data


            http://www.wipo.int/ipstats/en/statistics/patents/
                  Rachel Gardner/flickr.com


                                                                 about socializing patents by @herrkrueger
A SOCIALIZED PATENT



actors: authority, inventor, assignee, user,...

actions: filing, listing, reading, infringing,...

objects: application, grants, query, hitlists,...




                                    about socializing patents by @herrkrueger
IMAGINE...

Based on:

     your network of people & companies

     your interests

     your technological fields you are working

     your current and former employees

all the patent-centric ‘activities’ are pushed to you...

                                     about socializing patents by @herrkrueger
IMAGINE...

Inventor D. Limacher at Schindler filed an invention about
a hydraulic elevator transmission system at DPMA and 36
other Authorities. http://wcsm.pa/Ob2Zl




DPMA issued 2 inventions from D. Limacher at Schindler
after 3 years and 2 months. http:/
                                 /wcsm.pa/Ob2Zl




                                about socializing patents by @herrkrueger
IMAGINE...


We had answers to questions like:

  Who else (in my company) found my patents?

  Who else considered my patents relevant?

  How many others accessed my hitlist/query?

  Which patents have I seen most in the last year?


                                about socializing patents by @herrkrueger
“There are two kind of
 companies, those that work
to try charge more and those
  that work to charge less.
   We will be the second.”
          -Jeff Bezos



                        about cloud computing by @herrkrueger
AMAZONISATION OF IT




© salesforce.com



                       about cloud computing by @herrkrueger
BIG SOCIAL DATA




© salesforce.com



                             about cloud computing by @herrkrueger
CHARACTERISTICS OF
 ENERGY INDUSTRY

Resource Abundance

Distributed Systems



Designed as a Platform

Designed for Failure


                         about cloud computing by @herrkrueger
CHARACTERISTICS OF
 CLOUD COMPUTING

Resource Abundance

Distributed Systems



Designed as a Platform

Designed for Failure


                         about cloud computing by @herrkrueger
SWARM ARCHITECTURE




© mtc, berlin



                  about cloud computing by @herrkrueger
SWARM ARCHITECTURE




© mtc, berlin



                  about cloud computing by @herrkrueger
“I want to be able to provide
 every book ever published,
       in any language,
      in sixty seconds.”
           -Jeff Bezos




                         about design by @herrkrueger
WORK PACKAGES




© salesforce.com



                           about cloud computing by @herrkrueger
SOCIAL DESIGN

do not just integrate social functions, instead

  think distributed

  we are on the outside, asking to come in

  be a platform, join a network

  bring elegant organisation

  get out of the way

                                  about social design by @herrkrueger
USER EXPERIENCE


ahead: display search terms & results while typing

realtime: display updates without reload

endless: scroll smoothly through longer hitlists

scale: adapt to user’s screen space



                                      about social design by @herrkrueger
type
ahead

instant




          about social design by @herrkrueger
realtime

activity
stream




           about social design by @herrkrueger
endless

like

share




          about social design by @herrkrueger
adaptiv




          about social design by @herrkrueger
adaptiv




          about social design by @herrkrueger
WE CAN‘T STOP MOVING




© edenspiekermann



                    about social design by @herrkrueger
about social design by @herrkrueger
about social design by @herrkrueger
about social design by @herrkrueger
about social design by @herrkrueger
about social design by @herrkrueger
about social design by @herrkrueger
about social design by @herrkrueger
about social design by @herrkrueger
THANK YOU
                CREDITS:

   MICHAEL RUSTED, ALI LEHMANN @MTC
      R. STULLE @EDENSPIEKERMANN

    R. FLAMMER, J. KIESBAUER @EPO VIENNA
D. LIMACHER, P. HIRSCHBERGER @INVENTIO AG


  „WHAT WOULD GOOGLE DO?” JEFF JARVIS

         „REWORK” JASON FRIED

  „HERE COMES EVERYBODY“ CLAY SHIRKY

 J. BEZOS & TIM O‘REILLY & MARC BENIOFF

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about socializing patents, cloud computing and social design

  • 1. “The Future is already here - it’s not very evenly distributed.” -William Gibson about the socializing of patents by @herrkrueger
  • 2. THE SOCIAL DIVIDE © salesforce.com about socializing patents by @herrkrueger
  • 3. SOCIAL OBJECTS Text Pictures Video Links Music Maps Places © edenspiekermann about socializing patents by @herrkrueger
  • 4. AXES Region Topic Time about socializing patents by @herrkrueger
  • 5. SOCIAL ACTIONS Like Fav Tweet Check-In about socializing patents by @herrkrueger
  • 6. ACTIVITY STREAMS actor + verb + object the story of a person performing an action on or with an object http://activitystrea.ms/specs/json/1.0/ about socializing patents by @herrkrueger
  • 7. SOCIALIZING GOES ON Documents Finances Wine, Beer Books Routes Patents? about socializing patents by @herrkrueger
  • 8. THE PATENT DATA SILO In 2009 around 110 offices filed 1.700.052 patent applications 759.287 patent grants 2,4 TB of Patent Data http://www.wipo.int/ipstats/en/statistics/patents/ Rachel Gardner/flickr.com about socializing patents by @herrkrueger
  • 9. THE PATENT DATA SILO Between 1883 and 2009 got filed 68.293.583 patent applications 32.601.271 patent grants 99, 27 TB of Patent Data http://www.wipo.int/ipstats/en/statistics/patents/ Rachel Gardner/flickr.com about socializing patents by @herrkrueger
  • 10. A SOCIALIZED PATENT actors: authority, inventor, assignee, user,... actions: filing, listing, reading, infringing,... objects: application, grants, query, hitlists,... about socializing patents by @herrkrueger
  • 11. IMAGINE... Based on: your network of people & companies your interests your technological fields you are working your current and former employees all the patent-centric ‘activities’ are pushed to you... about socializing patents by @herrkrueger
  • 12. IMAGINE... Inventor D. Limacher at Schindler filed an invention about a hydraulic elevator transmission system at DPMA and 36 other Authorities. http://wcsm.pa/Ob2Zl DPMA issued 2 inventions from D. Limacher at Schindler after 3 years and 2 months. http:/ /wcsm.pa/Ob2Zl about socializing patents by @herrkrueger
  • 13. IMAGINE... We had answers to questions like: Who else (in my company) found my patents? Who else considered my patents relevant? How many others accessed my hitlist/query? Which patents have I seen most in the last year? about socializing patents by @herrkrueger
  • 14. “There are two kind of companies, those that work to try charge more and those that work to charge less. We will be the second.” -Jeff Bezos about cloud computing by @herrkrueger
  • 15. AMAZONISATION OF IT © salesforce.com about cloud computing by @herrkrueger
  • 16. BIG SOCIAL DATA © salesforce.com about cloud computing by @herrkrueger
  • 17. CHARACTERISTICS OF ENERGY INDUSTRY Resource Abundance Distributed Systems Designed as a Platform Designed for Failure about cloud computing by @herrkrueger
  • 18. CHARACTERISTICS OF CLOUD COMPUTING Resource Abundance Distributed Systems Designed as a Platform Designed for Failure about cloud computing by @herrkrueger
  • 19. SWARM ARCHITECTURE © mtc, berlin about cloud computing by @herrkrueger
  • 20. SWARM ARCHITECTURE © mtc, berlin about cloud computing by @herrkrueger
  • 21. “I want to be able to provide every book ever published, in any language, in sixty seconds.” -Jeff Bezos about design by @herrkrueger
  • 22. WORK PACKAGES © salesforce.com about cloud computing by @herrkrueger
  • 23. SOCIAL DESIGN do not just integrate social functions, instead think distributed we are on the outside, asking to come in be a platform, join a network bring elegant organisation get out of the way about social design by @herrkrueger
  • 24. USER EXPERIENCE ahead: display search terms & results while typing realtime: display updates without reload endless: scroll smoothly through longer hitlists scale: adapt to user’s screen space about social design by @herrkrueger
  • 25. type ahead instant about social design by @herrkrueger
  • 26. realtime activity stream about social design by @herrkrueger
  • 27. endless like share about social design by @herrkrueger
  • 28. adaptiv about social design by @herrkrueger
  • 29. adaptiv about social design by @herrkrueger
  • 30. WE CAN‘T STOP MOVING © edenspiekermann about social design by @herrkrueger
  • 31. about social design by @herrkrueger
  • 32. about social design by @herrkrueger
  • 33. about social design by @herrkrueger
  • 34. about social design by @herrkrueger
  • 35. about social design by @herrkrueger
  • 36. about social design by @herrkrueger
  • 37. about social design by @herrkrueger
  • 38. about social design by @herrkrueger
  • 39. THANK YOU CREDITS: MICHAEL RUSTED, ALI LEHMANN @MTC R. STULLE @EDENSPIEKERMANN R. FLAMMER, J. KIESBAUER @EPO VIENNA D. LIMACHER, P. HIRSCHBERGER @INVENTIO AG „WHAT WOULD GOOGLE DO?” JEFF JARVIS „REWORK” JASON FRIED „HERE COMES EVERYBODY“ CLAY SHIRKY J. BEZOS & TIM O‘REILLY & MARC BENIOFF