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What is our Product?

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The first step for large enterprises transitioning toward a product-aligned operating model is to get shared agreement on this simple yet challenging question: "What is our product?"

This session will share techniques we have - and are - using to scale lean/agile product development in a large organization.

Detailed Description:
One of the biggest strengths—and concurrent challenges—for scaling product development with LeSS is defining what the “product” is. LeSS encourages product development teams to take as wide a view as possible and to use a customer-focused definition.

Great.

So, how do you define what your product is? And, how do you define your product in a manner that is collaborative, engaging, and sticky? Based on ongoing work inside a very large global technology infrastructure organization, we share techniques we have and are using to answer this essential question: “What is our Product?”

In this session, Andy and Ellen share techniques for enabling product development leaders and communities to define their product using an “outside-in”, customer-focused perspective - and do so with a product management mindset. They also share “meta” learning points about using these techniques in facilitated sessions in ways that optimize mutual learning.

Presented at the LeSs Conference 2018 by Andy Repton and Ellen Gottesdiener, September 2018

Published in: Technology
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What is our Product?

  1. 1. What is our Product? LeSS NYC 14 September 2018 Ellen Gottesdiener | Andy Repton © 2018 by EBG Consulting, Inc. and Andy Repton @ellengott @reptonandy @less_works
  2. 2. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy “When starting a LeSS Adoption, one of the first things to clarify is what your product actually is.” -  less.works
  3. 3. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy Ellen Gottesdiener Founder, CLP, CSM, CSPO, CPF Ellen is an Product Coach and CEO of EBG, focused on helping product and development communities create valuable outcomes through product agility. She is known in the agile community as an instigator and innovator for collaborative practices for agile product discovery and using skilled facilitation to enable healthy teamwork and strong organizations. twitter: @ellengott blog: ebgconsulting.com/blog linkedIn: ellengottesdiener tips newsletter: www.ebgconsulting.com EBG is a global leader in agile product requirements, backlog management, agile business analysis, and collaborative practices for technology products. EBG helps organizations amplify discovery to accelerate delivery. 3
  4. 4. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy 4 Andy Repton Organizational Improvement Coach at JP Morgan Chase AKA: Culture Hacker Coaching technology executives to adopt authentic leadership Background: engineering and operating large scale technology infrastructure platforms Mission: create work places that inspire Motto: “Inspire Pull” Favorite App: Untappd twitter: @reptonandy linkedIn: andyrepton untappd: repton3 JUST AN IDEA IN PROGRESS NOT EVEN THOUGHT OF YET Books
  5. 5. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy 5 Disclaimer: All opinions are my own and not those of JPMorgan Chase
  6. 6. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy Discuss: What is your biggest challenge in defining your product? 4
  7. 7. Experiments from inside a ‘Product thinking’ workshop IMAGE: big workshop photo DAY 1 What is Product Initial definition DAY 2 Product deep dives Naming and refinement Org implications DAY 3+ Product deep dives Naming and refinement Product Discovery Experiments from within a Product Thinking workshop o  Size: 15-20 o  Makeup: execs running org of 500 to 1K people o  3 days recommended o  Facilitators design agenda o  Participants have accountability for outcomes
  8. 8. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy 8 Our context technology infrastructure 7000 people pivoting from component & specialist teams to product teams coaching exec teams Coaching ‘Product Thinking’
  9. 9. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy Product Thinking - meta pattern WTF? kahoot glossary is/is not/?? feature vs component unconscious incompetence conscious incompetence conscious competence customer interviews role maps product canvas context diagrams name the product umm! got it! sh*t now gets real ! std template DtD exercise team structure oh ok <shrug> whatever ! 9
  10. 10. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy Product Thinking - meta pattern WTF? kahoot glossary is/is not/?? feature vs component unconscious incompetence conscious incompetence conscious competence customer interviews role maps product canvas context diagrams name the product umm! got it! sh*t now gets real ! std template DtD exercise team structure oh ok <shrug> whatever ! 10
  11. 11. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy 1. Open a web browser 2. go to: kahoot.it 3. Enter the game pin 4. Sign in !
  12. 12. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy user/customer-centric as practical. over time, the Broader ” -  Larman and Vodde, Large-Scale Scrum: More with LeSS, 2017
  13. 13. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy make the implications clear ० Customer-centric ० Product vision more encompassing ० Backlog & priorities are clearer ० Decisions easier ० Teams are more aligned
  14. 14. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy A Glossary is gold dust write it use it
  15. 15. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy Introduce decision making
  16. 16. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy Product Thinking - meta pattern WTF? kahoot glossary is/is not/?? feature vs component customer interviews role maps product canvas context diagrams name the product umm! got it! sh*t now gets real ! std template DtD exercise team structure oh ok <shrug> whatever ! 16 unconscious incompetence conscious incompetence conscious competence
  17. 17. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy is | is not | ? 17 simple sorting exercise use existing components, features and solutions
  18. 18. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy Is / Is Not / ? 4
  19. 19. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy Is / Is Not / ? macbook
  20. 20. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy Is / Is Not / ? keyboard
  21. 21. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy Is / Is Not / ? earphones
  22. 22. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy context is everything
  23. 23. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy so what is our product?
  24. 24. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy ०  outside in (customer’s view) ०  short lived ०  spans customer journey ०  includes services and components ०  ०  can have multiple product backlogs TRUE or FALSE?
  25. 25. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy
  26. 26. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy Pick one, go deep - product canvas
  27. 27. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy Look out for new innovations for existing capability
  28. 28.   Quality Attribute Measurable properties of the product that qualify its operation and development (e.g., 99.99% uptime during business hours). Environment   Software and hardware components that comprise the product's architecture and the environment of use. PRODUCT CANVAS (2/2) PRODUCT ORGANIZATION DATE VERSION User People, systems, devices that interact with the product. Interface  The product connects to and from users, systems, and devices Action  The product provides capabilities for users (e.g., register, login, request help, send notification). Data  The data the product stores and uses (e.g., user id, timestamp, errors). Control  The product enforces constraints­ policies, regulations, and business rules (e.g., all Traders must be voice recorded).
  29. 29. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy Product Canvas - walkthrough
  30. 30. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy Canvas in action
  31. 31. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy Deep dive - context diagram
  32. 32. External Entity: person (role), system or devise Interface (giving or getting) The area of study or the product 32
  33. 33. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy 33
  34. 34. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy 34 The fun bit - naming the product
  35. 35. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy 35
  36. 36. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy Product Thinking - meta pattern WTF? kahoot glossary is/is not/?? feature vs component customer interviews role maps product canvas context diagrams name the product umm! got it! sh*t now gets real ! std template DtD exercise team structure oh ok <shrug> whatever ! 36 unconscious incompetence conscious incompetence conscious competence
  37. 37. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy structure follows product
  38. 38. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy 38 Introducing discovery vs delivery
  39. 39. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy 39
  40. 40. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy 40 Introducing discovery vs delivery
  41. 41. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy 5 Product Manager Product Owner Development Team
  42. 42. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy Product Manager Product Owner Development Team 5 Conduct demos D Prioritize backlog items D Conduct competitive analysis & industry trends
  43. 43. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy after the workshop… ०  improvement backlog ०  organizational realignment ०  training ०  liftoffs ०  coaching ०  discovery sessions
  44. 44. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy System Modeling other experiments Wardley Maps Role Map Value Prop Canvas Empathy Maps
  45. 45. © 2018 by EBG Consulting and Andy Repton @ellengott | @reptonandy Recall your biggest challenge. How might you tackle now? ?
  46. 46. Twitter @ellengott | @reptonandy LinkedIn ellengottesdiener | andyrepton untappd repton3 www.ebgconsulting.com/blog | www.DiscoverToDeliver.com stay connected! 46

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