2. The purpose of this presentation is to give your everyday
coffee drinker an alternative way to save money and have
quick coffee at their hands.
About us- The Bean is a company that manufactures different
types of coffee makers and products. The Bean sell both
coffee machines and coffee beans. People are always running
late and with The Bean new product, Java Go will make
drinking coffee easier.
Mission statement: To provide a convenient & quick warm
feeling into your heart
OVERVIEW/BACKGROUND
3. The customer segment that this people that would be ages
18-45 years old, middle class, working force. This is the group
of people who work the nine-five jobs. The problem that this
customer face are not having enough time in the day.
Three competitors:
1)Starbucks- Offer more variety of drinks,sizes,flovors,etc
2)Keurig- Makes at home/Not portable.
3) Dunkin Donuts- Offers food/waiting time to get coffee.
PROBLEM SPACE
4. Name of the product is Java Go.
Java Go, the portable coffee machine will wake you up with a
press of a button. Enjoy the delicious aromas from your fresh
brewed coffee in minutes. You can now enjoy your favorite
drinks on the go. Java Go can brew a maximum of two cups of
coffee and keeping it warm up to 8 hours.
Consumers are able to purchase the Java Go at any retail
store such as Wal-Mart and Walgreens. It can also be
purchase at the company website.
PRODUCT
5. We would promote commercials and show the consumer how
Java Go is better than it competitors. How the product can
benefit them by having something that will help getting to
work on time and not be rushing .
Java Go comes at a retail price of $24.99.
Java Go will offer holiday sales, and have reward points each
time you buy packs of the coffee capsules.
PRICE
6. A few ways that we want to promote Java Go is word of mouth,
commercials, and magazine advertising. Word of mouth
usually takes a while to get out, but with social media people
would be able to tag the Java Go and spread it faster. With
commercials/TV would be the morning people that watch the
news. Magazines would be the slowest to reach people since
people are more now on there phones and social media.
PROMOTION
7. In conclusion by investing with Java Go you will make the
people of the working force be more productive by having
there coffee with them the second they leave there house,
thus making a happy person on the way to work.
CONCLUSION
