Case study of Nespresso

3. Why is Nespresso so
successful?

4. Enhanced

6. Choosing
Competitive
Frame of
Reference

9. SWOT Model of its competitors

10. Identifying optimal
POPs and PODs

12. Points of Parity
Practically designed coffee machines
High quality coffee
Excellent service

13. P.O.D
Nespresso
Clubcard

14. Brand Ambassadors – Good social image

15. Using POP and POD to create competitive
advantages

16. Perceptual Map of the coffee market
To analyse areas for better growth and social image

17. Role of brand mantra-
Bull’s eye positioning
of Nespresso

18. Brand Mantra

19. Brand Mantra

20. Brand Mantra

21. This presentation is created by Shantnu Patil, IIT Roorkee during a marketing
internship under the guidance of Prof Sameer Mathur, IIM Lucknow