2Who We Are–About Susan WeaverInnovation – Susan was a contributing member of the Global Innovation team responsible for evolvingthe innovation model to strengthen innovation sustainability. During her leadership of InnovationKellogg became and continues to be today share leader in all core categories. Susan has generatedand tested more than 500 ideas and launched 175 products generating over $800MM in revenue over hertenure.Fundamentals of ModeratingBrandsCredentials & AssociationsFacilitator in StrategicPlanningExperiencesSpecialtiesFacilitator inCreative IdeationExecutive Program
3Who We Are–About John ChanInnovation - Led the revitalization of innovationat Kellogg, resulting in consistent annualinnovation share leadership in the Ready-to-EatCereal and Nutritious Portable Foodscategories.Insights & Planning - Led the transformationof the Research function at Kellogg to anInsights & Planning function. Guidedstrategic planning across several keycorporate initiatives and category portfolios.Fundamentals of ModeratingArt & Science of Ethnographic ResearchBrandsCredentials & AssociationsInsight GenerationExperiencesSpecialtiesMember
4Who We Are• Pearl is a strategy and innovation company.• Our mission is to help ambitious, consumer-centricorganizations succeed by providing clear strategies andinnovation.• We believe that success is best achieved by connectingbusiness insight to human insight.• We deliver turnkey service via our network of strategicalliances.
5Our Point of DifferenceBusinessInsightHumanInsight• High potentialopportunities• Meaningful consumerconnections• Straightforward decisionmaking• OrganizationalengagementBy connecting business insight to human insight, we engage the minds and hearts of yourorganization and consumer to help you succeed