1
2Who We Are–About Susan WeaverInnovation – Susan was a contributing member of the Global Innovation team responsible for e...
3Who We Are–About John ChanInnovation - Led the revitalization of innovationat Kellogg, resulting in consistent annualinno...
4Who We Are•  Pearl is a strategy and innovation company.•  Our mission is to help ambitious, consumer-centricorganization...
5Our Point of DifferenceBusinessInsightHumanInsight•  High potentialopportunities•  Meaningful consumerconnections•  Strai...
6What We DoStrategicPlanningInsightsInnovation
7What We DoStrategicPlanningInsightsInnovation•  360o SituationAssessments•  Consumer NeedsSegmentationApplication•  Compa...
8How We Do ItBias for action In the momentCollaboration AdaptablePurposeful EmpowermentAccountable Empathetic
9Who We Work With
10Women & Ethnic Target FocusMulticulturalWomenFocus GroupsEthnographiesEcosystem Panel
11Susan Weaver416 908 2446susanweaver@pearl-strategy.caHow Can We Help You Succeed?John Chan416 575 2246johnchan@pearl-str...
12Pearl Strategy and Innovation DesignBusinessInsightHuman Insight
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PEARL STRATEGY AND INNOVATION DESIGN

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PEARL STRATEGY AND INNOVATION DESIGN

  1. 1. 1
  2. 2. 2Who We Are–About Susan WeaverInnovation – Susan was a contributing member of the Global Innovation team responsible for evolvingthe innovation model to strengthen innovation sustainability. During her leadership of InnovationKellogg became and continues to be today share leader in all core categories. Susan has generatedand tested more than 500 ideas and launched 175 products generating over $800MM in revenue over hertenure.Fundamentals of ModeratingBrandsCredentials & AssociationsFacilitator in StrategicPlanningExperiencesSpecialtiesFacilitator inCreative IdeationExecutive Program
  3. 3. 3Who We Are–About John ChanInnovation - Led the revitalization of innovationat Kellogg, resulting in consistent annualinnovation share leadership in the Ready-to-EatCereal and Nutritious Portable Foodscategories.Insights & Planning - Led the transformationof the Research function at Kellogg to anInsights & Planning function. Guidedstrategic planning across several keycorporate initiatives and category portfolios.Fundamentals of ModeratingArt & Science of Ethnographic ResearchBrandsCredentials & AssociationsInsight GenerationExperiencesSpecialtiesMember
  4. 4. 4Who We Are•  Pearl is a strategy and innovation company.•  Our mission is to help ambitious, consumer-centricorganizations succeed by providing clear strategies andinnovation.•  We believe that success is best achieved by connectingbusiness insight to human insight.•  We deliver turnkey service via our network of strategicalliances.
  5. 5. 5Our Point of DifferenceBusinessInsightHumanInsight•  High potentialopportunities•  Meaningful consumerconnections•  Straightforward decisionmaking•  OrganizationalengagementBy connecting business insight to human insight, we engage the minds and hearts of yourorganization and consumer to help you succeed
  6. 6. 6What We DoStrategicPlanningInsightsInnovation
  7. 7. 7What We DoStrategicPlanningInsightsInnovation•  360o SituationAssessments•  Consumer NeedsSegmentationApplication•  Company, Portfolio &Brand Strategies•  Strategic PlanningFacilitation•  Innovation Strategies•  Opportunity SpaceDevelopment•  Idea Generation &Facilitation•  Idea Articulation &Visualization•  Qualitative Groups &In-depth Interviews•  Ethnography•  Online BulletinBoards•  Mobile Qualitative•  Insight Generation &Facilitation
  8. 8. 8How We Do ItBias for action In the momentCollaboration AdaptablePurposeful EmpowermentAccountable Empathetic
  9. 9. 9Who We Work With
  10. 10. 10Women & Ethnic Target FocusMulticulturalWomenFocus GroupsEthnographiesEcosystem Panel
  11. 11. 11Susan Weaver416 908 2446susanweaver@pearl-strategy.caHow Can We Help You Succeed?John Chan416 575 2246johnchan@pearl-strategy.caPearl Strategy and Innovation Design
  12. 12. 12Pearl Strategy and Innovation DesignBusinessInsightHuman Insight

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