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@TEK_akateemiset
Heini	Hult-Miekkavaara
Career Services
Academic Engineers and	Architects in	Finland	TEK	
21.4.2016
linked...
@TEK_akateemiset
…it’s	probably	your	most	important	one.
linkedin	- grab	the	
essential	@heinihm
2
@TEK_akateemiset
• Assess	and	grow	your	competence
• Find	out	the	needs of	employers
• Set	your	career	goals
• Network
• S...
@TEK_akateemiset
…but	really	your portable career
management	tool.
You can build your personal,	professional
portfolio	wit...
@TEK_akateemiset
…or	if	you	don’t	yet	have	much	work	
experience	or	are	stuck	in	the	wrong	job.
linkedin	- grab	the	
essen...
@TEK_akateemiset
It’s constantmarket	research.	Does your
profile resonate with the needs of	others?
linkedin	- grab	the	
e...
@TEK_akateemiset
linkedin	- grab	the	
essential	@heinihm
7
@TEK_akateemiset
It’s a	powerful tool for	you for	
1. Figuring out	what your professional
profile is
2. Making sure	others...
@TEK_akateemiset
1.	The job essentials
linkedin	- grab	the	
essential	@heinihm
9
@TEK_akateemiset
1. The job essentials
2. The networking essentials
linkedin	- grab	the	
essential	@heinihm
10
@TEK_akateemiset
1. The job essentials
2. The networking essentials
3. The news essentials
linkedin	- grab	the	
essential	...
@TEK_akateemiset
1. The job essentials
2. The networking essentials
3. The news essentials
4. The profile essentials
linke...
@TEK_akateemiset
linkedin	- grab	the	
essential	@heinihm
13
@TEK_akateemiset
The number of	jobs advertised on	
LinkedIn in	Finland	has grown over the
last 2,5	years more than 1600%.	...
@TEK_akateemiset
There are two kinds of	job adverts!	The
job adverts found through LinkedIn
search are not the same ones a...
@TEK_akateemiset
THE	HIDDEN	LABOUR	MARKET
linkedin	- grab	the	
essential	@heinihm
16
@TEK_akateemiset
linkedin	- grab	the	
essential	@heinihm
17
@TEK_akateemiset
THE	POWER	OF	WEAK	LINKS
linkedin	- grab	the	
essential	@heinihm
18
@TEK_akateemiset
BEWARE	FAKE	PROFILES
linkedin	- grab	the	
essential	@heinihm
19
@TEK_akateemiset
linkedin	- grab	the	
essential	@heinihm
20
@TEK_akateemiset
Find out	about trends,	competence
needs,	positions,	organisations
through
articles,	presentations,	conver...
@TEK_akateemiset
linkedin	- grab	the	
essential	@heinihm
22
@TEK_akateemiset
What’s the one thing you want people to	
remember you by?
linkedin	- grab	the	
essential	@heinihm
23
@TEK_akateemiset
Its focus can and	should change as	your
competence evolves and	interests
change.
linkedin	- grab	the	
ess...
@TEK_akateemiset
linkedin	- grab	the	
essential	@heinihm
25
J.T.	O’Donnell,	LinkedIn Influencer
@TEK_akateemiset
linkedin	- grab	the	
essential	@heinihm
26
@TEK_akateemiset
linkedin	- grab	the	
essential	@heinihm
27
• Header
• Summary
• Skills
• Experience
• Interests
THE MOST
...
@TEK_akateemiset
Your visibility on	LinkedIn is	based on
1.	A	good profile
2.	The size of	your network
3.	Your activity
li...
@TEK_akateemiset
linkedin	- grab	the	
essential	@heinihm
29
@TEK_akateemiset
linkedin	- grab	the	
essential	@heinihm
30
TEKrekry
LinkedIn group
Twitter:	@tekrekry
Teekkarin	työkirja
...
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Linkedin - Grab the Essentials @heinihm

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Your social media activity is digital proof of your professional existence.
Although LinkedIn is just one of many social media platforms you should make use of in building your professional profile, it's probably your most important one.

Published in: Career
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Linkedin - Grab the Essentials @heinihm

  1. 1. @TEK_akateemiset Heini Hult-Miekkavaara Career Services Academic Engineers and Architects in Finland TEK 21.4.2016 linkedin - grab the essential @heinihm 1
  2. 2. @TEK_akateemiset …it’s probably your most important one. linkedin - grab the essential @heinihm 2
  3. 3. @TEK_akateemiset • Assess and grow your competence • Find out the needs of employers • Set your career goals • Network • Search for jobs linkedin - grab the essential @heinihm 3
  4. 4. @TEK_akateemiset …but really your portable career management tool. You can build your personal, professional portfolio with your social media profiles and activity. linkedin - grab the essential @heinihm 4
  5. 5. @TEK_akateemiset …or if you don’t yet have much work experience or are stuck in the wrong job. linkedin - grab the essential @heinihm 5 You can be professionally active on social media already when studying or during periods of unemployment…
  6. 6. @TEK_akateemiset It’s constantmarket research. Does your profile resonate with the needs of others? linkedin - grab the essential @heinihm 6
  7. 7. @TEK_akateemiset linkedin - grab the essential @heinihm 7
  8. 8. @TEK_akateemiset It’s a powerful tool for you for 1. Figuring out what your professional profile is 2. Making sure others also know what your professional profile is linkedin - grab the essential @heinihm 8
  9. 9. @TEK_akateemiset 1. The job essentials linkedin - grab the essential @heinihm 9
  10. 10. @TEK_akateemiset 1. The job essentials 2. The networking essentials linkedin - grab the essential @heinihm 10
  11. 11. @TEK_akateemiset 1. The job essentials 2. The networking essentials 3. The news essentials linkedin - grab the essential @heinihm 11
  12. 12. @TEK_akateemiset 1. The job essentials 2. The networking essentials 3. The news essentials 4. The profile essentials linkedin - grab the essential @heinihm 12
  13. 13. @TEK_akateemiset linkedin - grab the essential @heinihm 13
  14. 14. @TEK_akateemiset The number of jobs advertised on LinkedIn in Finland has grown over the last 2,5 years more than 1600%. November 2013 c. 200 jobs/day à March 2016 c. 3300 jobs/day http://projant.fi/blogi/2016/04/19/suomen-tyomarkkinan-tila-haasteita-ja- mahdollisuuksia-osa-1/ linkedin - grab the essential @heinihm 14
  15. 15. @TEK_akateemiset There are two kinds of job adverts! The job adverts found through LinkedIn search are not the same ones as the postings in groups. linkedin - grab the essential @heinihm 15
  16. 16. @TEK_akateemiset THE HIDDEN LABOUR MARKET linkedin - grab the essential @heinihm 16
  17. 17. @TEK_akateemiset linkedin - grab the essential @heinihm 17
  18. 18. @TEK_akateemiset THE POWER OF WEAK LINKS linkedin - grab the essential @heinihm 18
  19. 19. @TEK_akateemiset BEWARE FAKE PROFILES linkedin - grab the essential @heinihm 19
  20. 20. @TEK_akateemiset linkedin - grab the essential @heinihm 20
  21. 21. @TEK_akateemiset Find out about trends, competence needs, positions, organisations through articles, presentations, conversations, groups, Pulse linkedin - grab the essential @heinihm 21
  22. 22. @TEK_akateemiset linkedin - grab the essential @heinihm 22
  23. 23. @TEK_akateemiset What’s the one thing you want people to remember you by? linkedin - grab the essential @heinihm 23
  24. 24. @TEK_akateemiset Its focus can and should change as your competence evolves and interests change. linkedin - grab the essential @heinihm 24
  25. 25. @TEK_akateemiset linkedin - grab the essential @heinihm 25 J.T. O’Donnell, LinkedIn Influencer
  26. 26. @TEK_akateemiset linkedin - grab the essential @heinihm 26
  27. 27. @TEK_akateemiset linkedin - grab the essential @heinihm 27 • Header • Summary • Skills • Experience • Interests THE MOST ESSENTIAL PARTS OF YOUR PROFILE
  28. 28. @TEK_akateemiset Your visibility on LinkedIn is based on 1. A good profile 2. The size of your network 3. Your activity linkedin - grab the essential @heinihm 28
  29. 29. @TEK_akateemiset linkedin - grab the essential @heinihm 29
  30. 30. @TEK_akateemiset linkedin - grab the essential @heinihm 30 TEKrekry LinkedIn group Twitter: @tekrekry Teekkarin työkirja www.teekkarintyokirja.fi Group on LinkedIn Page on Facebook Twitter and Instagram: @ttkirja TEK CAREER SERVICES www.tek.fi/urapalvelut Twitter: @urapalvelut

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