How to market and sell your expertise to a company by heinihm

HEINI HULT-MIEKKAVAARA
CAREER SERVICES
ACADEMIC ARCHITECTS AND ENGINEERS IN FINLAND – TEK
HOW TO MARKET AND SELL YOUR
EXPERTISE TO A COMPANY
TAMPERE UNIVERSITY OF TECHNOLOGY
9.12.2014

ON THE AGENDA
ON THE AGENDA
LET’S GET PHILOSOPHICAL:
• REALISE YOUR COMPETENCE
• REALISE YOUR CAREER DREAMS
• REALISE WHAT EMPLOYERS NEED
LET’S GET PRACTICAL:
• HOW TO WRITE A CV AND COVER
LETTER
• HOW TO LEAVE DIGITAL FOOTPRINTS
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09

GETTING PHILOSOFICAL – YOU NEED TO
KNOW WHAT YOU’RE SELLING

FOCUS YOUR PROFESSIONAL
PROFILE!
1. REALISE YOUR
COMPETENCE
2. REALISE YOUR DREAMS
3. REALISE THE NEEDS OF
EMPLOYERS

REALISING YOUR COMPETENCE
• WHAT HAVE I DONE (WORK/STUDIES/
HOBBIES)?
• HOW HAVE I DONE THINGS?
• WHERE HAVE I DONE THINGS?
• WHAT HAVE I ACHIEVED?
à TAKE A CONCRETE TASK/PROJECT AND
GO THROUGH IT IN DETAIL
à REPEAT AS MANY TIMES AS NEEDED

REALISING YOUR COMPETENCE
• WHAT DO I THINK I’M GOOD AT?
• WHAT DO OTHERS THINK I’M GOOD AT?
• WHAT IS EASY FOR ME?
• ASK FOR FEEDBACK!

REALISING YOUR DREAMS

SIMPLE QUESTIONS
TO ASK YOURSELF 3

1. WHAT GIVES ME THE KICKS?

2. IS THERE SOMETHING IN COMMON WITH
THE THINGS THAT GIVE ME THE KICKS?

3. HOW DO I WANT TO CHANGE
THE WORLD?

REALISING THE NEEDS OF EMPLOYERS

REALISING THE NEEDS OF EMPLOYERS
1. WHAT IS THE COMPANY SAYING
ABOUT ITSELF?
2. WHAT ARE PEOPLE/MEDIA SAYING
ABOUT THE COMPANY?
3. WHAT IS HAPPENING IN THE
WORLD THAT WILL AFFECT THE
COMPANY?

INFORMATIONAL INTERVIEWS – USE YOUR
NETWORKS

THE POWER OF WEAK LINKS

HOW CAN SOMEONE ELSE BENEFIT
FROM MY COMPETENCE?

GETTING PRACTICAL – MY MARKETING
TOOLS

WHY DO I NEED A CV (AND A
LINKEDIN PROFILE)?
1. THE BACKBONE OF MY
PROFESSIONAL PROFILE
2. MARKETING LETTERS

LEONARDO DA
VINCI HAD THE
WORLD’S FIRST CV
IN 1448
LEONARDO’S CORE
COMPETENCE:
• THROWING ROCKS
• DESIGNING LIGHTWEIGHT
BRIDGES
• SCULPTURE (DURING
PEACE TIME)
HTTP://THEUNDERCOVERRECRUITER.COM/
HISTORY-OF-CV-INFO/

A CV AND COVER LETTER ARE MEANT TO
GET YOU TO JOB INTERVIEWS
• GIVE ENOUGH INFORMATION
• DON’T LEAVE OUT ANYTHING
ESSENTIAL
• BE FOCUSED AND TARGETED

FOCUS
• WHAT IS THE MOST
IMPORTANT THING I WANT
TO SAY IN MY CV AND
COVER LETTER?
• WHAT DO I WANT THE
READER TO REMEMBER
ABOUT MY CV AND COVER
LETTER?
FOCUS!

A GOOD JOB APPLICATION DOES THE
THINKING FOR THE READER
• NEVER ASSUME THE READER KNOWS
EXACTLY WHAT YOU MEAN
• TITLES AND POSITIONS MEAN DIFFERENT
THINGS IN DIFFERENT ORGANISATIONS
• SOMETHING MUNDANE TO YOU CAN BE
SOMETHING SPECIAL TO SOMEONE ELSE!

REMEMBER – YOU ARE NOT THERE YET
TO ANSWER QUESTIONS OR GIVE MORE
INFORMATION

NO PAIN
NO GAIN
- WRITE A PAIN LETTER

WHAT DO I HAVE TO OFFER? WHICH ASSETS DO
ACADEMIC RESEARCHERS HAVE?

GOING FROM UNIVERSITY TO A COMPANY
• Find elements in your research work and university/
academic surroundings that resonate with business
companies
– project work
– results orientation
– seeking funding/applying for grants
– virtual teams
– global teams and customers

• Ensure the reader that you can do more than
”just” research; teaching, supervising,
managing, leading, product development,
projects done in collaboration with
companies…
• How do you interact/communicate with
others? Do you eg. negotiate with funders, are
you leading a research project or do you
supervise others’ work? What sort of ”outside”
contacts do you have?

• Be specific with your achievements so that the
employer understands that you get things
done and would be a good investment for the
company.
• Help the reader understand what impact your
work has on a larger scale, and how it relates
to the big picture in your field.
• Be concrete!

• Write in a language that even others than
fellow researchers understand.

WORK EXPERIENCE IN A NUTSHELL
MY TASKS AND RESPONSIBILITIES CONCRETELY:
• WHAT I DID
• WHAT I ACHIEVED
• THE BIG PICTURE
How to mar ket and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09

THE SCALE OF THINGS!
I WROTE FIVE ARTICLES
I ORGANISED 50 WORKSHOPS
THERE WERE 500 PARTICIPANTS
I WAS IN CHARGE OF A BUDGET OF 50 000
THERE ARE 5 M END USERS

WHAT ABOUT PUBLICATIONS?
HAVE THEM ON A
SEPARATE APPENDIX,
DON’T CRAM YOUR CV
WITH THEM.

THIS WILL IMPRESS ANY EMPLOYER:
1. I KNOW WHAT I CAN DO
2. I KNOW WHAT I WANT TO DO
3. I KNOW HOW TO HELP YOU

THIS WILL BLOW THE ROOF OFF:
I KNOW WHY I’M APPLYING
FOR THIS JOB

AND MOST OF ALL – I KNOW WHAT I
WANT TO ACHIEVE

TARGET YOUR JOB SEARCH!
1. APPLY TO POSITIONS AND
COMPANIES THAT REALLY
INTEREST YOU
2. TAILOR YOUR CV AND APPLICATION
FOR THE POSITION AND COMPANY

WHAT IS IT ABOUT THE EMPLOYER
THAT INTERESTS ME?
1. THE SPECIFIC POSITION
AND TASKS
2. THE ORGANISATION: PRODUCTS, SERVICES,
PROCESSES
3. THE BRANCH, ECOSYSTEM
à HOW AND WHERE DO I WANT TO MAKE A CHANGE?

AT THIS POINT IN TIME
- AND IN THE
FUTURE

MAKE SURE YOUR PROFESSIONAL
PROFILE IS FOCUSED AND SHOWS
à IN YOUR CV AND COVER LETTER
à ON YOUR DIGITAL FOOTPRINT (IN
SOCIAL MEDIA)

LEAVE
DIGITAL
FOOTPRINTS

330 000 000 FLIES CAN’T BE
WRONG

MINGLE WITH THE RIGHT CROWD
WHO DO YOU WANT TO BE ASSOCIATED WITH?
WHERE WILL YOU BE FOUND AND YOU WILL
FIND OTHERS?
• TWITTER
• SLIDESHARE
• STACKOVERFLOW
• RESEARCHGATE
• GITHUB
• SUPERCELL PLAYER COMMUNITY…

RECRUITING IN SOCIAL MEDIA

I KNOW WHAT TO SELL AND
HOW TO SELL IT WHEN I KNOW:
1. WHAT I CAN DO
2. WHAT I WANT TO DO
3. WHAT THERE IS A NEED FOR

WWW.TEK.FI/EN/CAREERSERVICES
WWW.TEK.FI/URAPALVELUT
WWW.TEEKKARINTYOKIRJA.FI
THANK YOU!
@heinihm

How to market and sell your expertise to a company by heinihm

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