In a world where 50% of emails are opened on a mobile device and 80% of consumers delete emails that look bad on smartphones, it’s crucial to account for fat fingers and small screens. While responsive email can close the gap, it’s not a silver bullet.
This presentation covers:
-How to find out who is opening your emails on mobile
-Implications of various screen sizes and operating systems
-Common pitfalls, easy wins and the secret to getting responsive email working in email clients such as Outlook
Presented on Thursday, January 30th, 2014