Local Production for Local production. It is Key to Self reliant. Farmers are our strength/

1. Vocal About
Local: Developing
Through Villages
Dr Heera Lal, IAS
@heeralalias
Heeralalias@gmail.com
LinkedIn.com/in/heeralalias
http://makingyouhappy.org/

3. Vocal About Local...
We have to
implement the
formula of Local
Consumption by
Local
Production.
The
globalization
circle is
completing
Globalization is
first half &
Vocal for local
is second half
the circle

4. ...Through Villages
Th e smallest u n it
of govern an c e in
In d ia is
“ V I L L AGE ”.
It is said th at
In d ia lives in
villages. V illages
tr y to fu lfil th eir
demands by local
p rod u c tion in
village itself.
A d eman d an d
su p p ly listin g of
each village will
h elp u s in
man ag in g su p p ly
locally. Plan an d
make a S trateg y
treating village as
cou ntr y for
p lan n in g
p u rp oses.
Most of th e th in g s can b e d on e locally to
meet th e d eman d of th e village by
p rod u c in g locally. Leftover d eman d , we
tr y to su p p ly from with in th e d istric t.
Likewise n ext su p p ly area wou ld b e
commission ar y area an d th en state.

5. ...Implementation
With above approach and strategy, we can implement the idea of Vocal for Local.
While implementing it,
We have to take three elements into account in order to make it a success
In my personal opinion, 75% demand be met by Local production within district
and 25% Global(out of district)
Participation
of
Stakeholders
Convergence
of Funds/
Inputs of All
Types
Formula of
Low Cost or
no Cost

6. Banda District ...
In Banda district, we did some work on it. The aim of our initiative was to implement
the scheme of doubling farmers income by 2020. It is also evident that the PM
referred doubling farmers' income by year 2022, which is seven years away from the
base year 2015-16. And, if anything is to be doubled by the year 2022-23, it will
require an annual growth rate of 10.4 per cent.

7. ... Banda District
Our efforts were to convert agriculture mindset of Farmers
and Producers into Agri - Bussiness
We sent them on knowledge tour to visit of the places of the best practice to learn
and apply in their won business. We sent them for skill enhancement training.
1. Organised Visit to Excellence center of Kannauj.
2. Organised visit to IIVR Varansi.
3. Organised visit of a best practice in PUNE.
1- First of all we selected Agri Entrepreneurs -

8. ... Banda District
1. In horticulture mission an excellence center is approved under National
Horticulture Mission of Rs. 1.08 Crs with our initiation. It will be developed on
the horticulture land in Banda City.
2. Attra farm house of agriculture department is initiated to convert into
excellence center under RKVY( Rashtriya Kirshi Vikas Yojna) with two crores.
2- Creation of Growth Center -
All three mandies are calling everyday 10 farmers from villages to visit mandi.
First of all they are detailed about all schemes. After this they visit whole
mandi to see and learn working of the mandi. They spread this knowledge in
their villages and act Knowledge agent of Mandi in villages.
3A- Farmers Mandi Visit -

9. ... Banda District
3B- Farmers Vikas Bhawan Visit -
Arhar Event on World pulses day ( Feb 10, 2020). Pulses of Bundelkhand are
famous for its nutrient value, organic quality and being tasty. We organised it at
foothill of Famous Kalinger Fort with added advantage of Agri tourism. After
event, visitors visited Fort and the aim of agri-tourism is achieved. Agri Start up
+ Agri Innovator, Expert, Scientist+ 5 Padamshree.
4- Branding of Local Products -
Each day 10 progressive farmers are invited to Vikas Bhawan visit. All are taken
to 6 departments to detail them all schemes of the departments. They become
knowledge extender in villages.

10. ... Banda District
5- Cluster Development -
Lucknow is situated on Gomti River. Kanpur is on situated on Ganga River.
Prayagra is on Ganga-Yamuna River. If these three cities are developed due to their
situational advantages,
Why we cannot develop 110 villages situated on Bage, Yamuna and Cane river in
Banda..
6- Village Development Program -
We took data from all Mandi (3 APMC- Agricultural Produce Market Committee-
Mandi we say in UP).
We found the consumption of all produced.
We analyzed how much we are producing Locally in district and how we are taking
from out of district.
Through Cluster approach we tried to increase production to reduce supply from
outside district. Potato cluster, Tomato cluster, Chilli cluster etc.

11. ... Banda District
We started finding answers to this question?
We started with Alao Pey Charcha. Due to remote location, officials seldom visit
such village.
We organized meetings in all 110 villages to start with and to formulate Plan and
strategy to develop these villages in a systematic way.
Above acts brought outcomes
1. Farmers Started thinking to increase their income.
2. Farmers are Empowered by gaining knowledge- as knowledge is power.
3. Farmers Started tying to do same thing differently.
4. Mindset changed form Government’s dependence to Self reliant.
5. Agri mindset of farmers converted into agribusiness mode.
6. The gap between farmers and district administration is reduced which helps in
improving governance.

12. ... References
https://www.amritapuri.org/activity/social/serve
https://www.thebetterindia.com/124608/engineer-self-sustainingvillage/
https://www.governancenow.com/views/columns/how-make-a-model-village-
https://www.xlri.ac.in/social-initiatives/model-village project.aspx
https://niti.gov.in/writereaddata/files/document_publication/DOUBLING%20FARME
RS%20INCOME.pdf
https://www.youtube.com/watch?v=bSkDD9Plt30
https://www.iivr.org.in/
https://pulses.org/world-pulses-day-guidelines-2020