An introduction to marketing, the content of the 1st session in Corporate Leaders workshop.

1. 1st Session
Microsoft Tech Club’15
Cairo University
Prepared and Presented by:
Heba T’Allah Waleed

3.  What is Marketing?
 Goals of Marketing.
 Marketing Mix.
 Marketing Process

5. Old Marketing

7. Old
Customers
New
Customers

8. Old Customers

9. New Customers

10. Marketing
Mix

11.  Tools that work together to :
1) satisfy customer needs.
2) build strong customer relationships.

13. The 4 Ps

14.  People
 Physical Evidence
 Process

15. People

17. Process

20. 1. Understand customers needs.
2. Create customer value.
3. Make marketing program.
4. Build strong customer relationship.
5. Capture value from customers.

28. Understand
Customer
needs
Create
customer
value
Make
Marketing
program
Build strong
customer
relationship
Capture
value from
customers

31. www.facebook.com/heba.t.waleed
eg.linkedin.com/in/hebatallahwaleed
www.twitter.com/HebaTallah94
Hebatallahwaleed@outlook.com
Our facebook group:
Corporate Leaders – MSTC’15 CU