How to Close on Webinars and Product Launches

1. The 3X VSL Close Formula
The Exact Formula I Used To Close
6-Figure Hangouts, Webinars,
And Product Launch Funnels
JON BENSON
Creator Of The Video Sales Letter
$1 Billion In Customer Sales
sellerator.com

2. 1. Get My Slides
Spend Your Time Listening To Me
Rather Than Scribbling Crap
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3. 2. Modality Marketing Handbook
Copywriting Tricks For Getting More Sales
And Creating Raving Fans At The Same Time
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424-238-0222
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4. 3. Up Sell Domination LIVE!
The 2-Hour Live Online Workshop With Jon
Benson Revealing The Most Psychologically
Powerful Up Sell Tactics EVER
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Before We Begin…

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Life Is Fragile.

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When Life Breaks,
Money Can Help Build
The Levees That Keep
You From Drowning.

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The Formulas I Teach Have
Earned Marketers Over $1 Billion
In Revenue… And:

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The Smart Ones Use It To
Build Levees Made Of Green.

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The Formula I’m Sharing With
You Today Can Help You
Do Just That:

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• More “Auto-Pilot” Sales
• Deeper Pockets
• Cash For When You Need It
• And To Weather The Storms

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Two Quick Mantras:

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Products Are Queens.
Systems And Formulas Are King.

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Ferraris Never Go On Sale.

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And Ferraris Don’t Come With
A Free Bowl Of Soup.

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Treat Your Business Seriously.
Invest In It Seriously.
Then, Expect Serious Results.

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Let’s Dive In.

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Step 1: Snap Suggestion
Part 1: Interrupt + Intrigue
2 Slides

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Watch This Short
Presentation And See
How You Can Get
Sellerator For Free

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Curious?
Here’s What I Mean:

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Step 1: Snap Suggestion
Part 2: Now That You…
(3 Presuppositional Anchors)
5-6 Slides

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Now you’ve seen the
Sellerator in action…

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And you’ve experienced
a small fraction of the
automated selling power

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that Sellerator delivers
to online business owners
around the globe.

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And now you know
beyond any doubt that

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the most vital component
in your marketing arsenal
is your sales copy.

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Step 1: Snap Suggestion
Part 3: Everybody Knows
(NLP Inclusion Command)
1-2 Slides

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Every marketing pro
will agree with that
statement.

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And frankly, only a
fool or a dreamer would
dare to dispute it.

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Step 1: Snap Suggestion
Part 4: However, Hook + Open Loop
3-5 Slides

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However, the most
shocking thing you’ll see
today isn’t the Sellerator:

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It’s the fact that The
Sellerator actually costs
you nothing at all.

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It’s 100% free, the
second time you use it.

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Here’s what I mean:

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Step 2: The Big Problem
Part 1: The Biggest Problem, Quick Hit
1 Slide

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A Video Sales Letter or a
sales page is a $30,000 to
$50,000 proposition

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Step 2: The Big Problem
Part 2: 5-Part Case For Big Problem
5-8 Slides

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and that’s assuming you
are lucky enough to find
a decent copywriter

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and have the time it will
take them to research
your product…

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get to know your
personal story…

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do the research that you
will have to pay for out
of your own pocket…

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and finally sit down and
write your VSL for you.

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Step 2: The Big Problem
Part 3: Not Only That, But This
2-5 Slides

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This process not only costs
you upwards of $50,000…

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It costs you time:

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And everyone knows that
time = money

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especially in the hyper-
evolving world of
Internet Marketing.

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Step 2: The Big Problem
Part 4: And Another Thing…
2-4 Slides

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And another thing:

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You won’t learn a damn
thing having some
hired gun

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spend months on your
sales letter.

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Step 2: The Big Problem
Part 5: So That Means
(The Problem Loops)
3-5 Slides

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So that means:

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You’ll just have to repeat
the process over and
over again… because:

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even the BEST sales
letters and VSLs have
a half-life.

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Step 2: The Big Problem
Part 6: Don’t Shoot The Messenger
(Listen To Me Because)
3 Slides

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As the world’s top-paid
VSL Copywriter…

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And the creator of the VSL

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I’m more than
qualified to tell you the
truth about what you’re
up against:

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Step 2: The Big Problem
Part 7: The Ultimatum
3-4 Slides

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You either nail your
sales message right
ASAP…

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Or you drive another nail
into your Internet coffin.

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Your situation really is
that dire, and sugar-
coating the problem isn’t
serving you at all.

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Step 2: The Big Problem
Part 8: Remember
(NLP Command; Can Be New Point)
2 Slides

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Remember:

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“Sales copy is the
oxygen of your
business.”

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Step 2: The Big Problem
Part 9: Ultimate Pain Result
3-4 Slides

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and without a cash-cow
VSL working for you 24/7

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your business is starved
of the oxygen it requires
to survive.

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Death is inevitable.

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Step 3: The Bigger Solution
Part 1: The Good News Hook
3-4 Slides

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Now, there is good news
for those of you who want
to breathe new life into
your online sales:

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Sellerator has zombie-
like powers:

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Resurrecting the sales
of just about every product
or service it touches

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and giving you new life in
the form of oxygen-rich
cash windfalls.

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Step 3: The Bigger Solution
Part 2: There’s A “Formula” (Hook)
(Blueprint, Solution, System, etc.)
3-4 Slides

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My 5-Step VSL Formula
found within The Sellerator
continues to be the
911 Sales Savior

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for “dead-in-the-water”
marketers from
every part of the globe.

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Step 3: The Bigger Solution
Part 3: Social Proof
6-10 Slides
(TIP: Use Video Player Testimonials)

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And sure, while Sellerator
has also helped propel
the world’s top marketers

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to even greater levels
of success… such as:

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And dozens of other 8
and 9-figure marketers…

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Step 3: The Bigger Solution
Part 4: A Realistic Shot (Proof Narrows)
3-6 Slides

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That said, here’s what
really matters to you:

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Sellerator’s real success
is in its ability to give
everyday entrepreneurs
just like you

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a fair and realistic shot
at big time sales success

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by giving you the power of
words that get cash
in a proven, nearly
automatic platform

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that requires virtually no
writing skills whatsoever.

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Step 3: The Bigger Solution
Part 5: Close First Hook Loop
3-6 Slides

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That means the moment
you use The Sellerator,
it literally pays for itself…

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and THEN SOME.

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Often exponentially
generating far more profits
than your initial small
investment…

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while letting you keep
making profits for as long
as you own your business:

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No monthly fees, no
royalties, no long delays,
and no “hoping” some
copywriter gets it right.

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Step 3: The Bigger Solution
Part 6: Repeat First Hook (Remember)
2 Slides

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Remember:

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Any VSL or sales letter is
a $30,000-$50,000
proposition

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Step 3: The Bigger Solution
Part 7: So That Means (Conclude Loop)
3-6 Slides

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So even if you just scratch
the surface with Sellerator

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and get a mere 10% of
that proven selling power
for yourself…

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The Sellerator is FREE
the second time you
use it.

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It’s a tool that pays for
itself rapidly and
consistently

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Step 3: The Bigger Solution
Part 8: Open Pitch Loop
1 Slide

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as you’ll soon see.

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Step 4: The Grand Offer
Part 1: Since Facts
3-6 Slides

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Now, since The Sellerator
empowers anyone

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regardless of your
marketing or writing
experience

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to crank out money-
printing VSLs and sales
pages virtually on
auto-pilot…

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Step 4: The Grand Offer
Part 2: Here’s The Truth
(If That Was All Price Set-Up)
4 Slides

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Here’s The Truth:
If that was ALL The
Sellerator managed
to do for you

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it would be an absolute
sin to let you have it
for under $5,000.

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That’s a fraction of what
a VSL copywriter would
charge you…

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and that is before they
take a big old chunk
of your profits forever
on their royalty fees.

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Step 4: The Grand Offer
Part 3: However, I Have A Deal
2-4 Slides

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However, as you’ve seen
over the past few days…

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I have a habit of radically
over-delivering value

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And you could say
that when it comes to
giving you more than
you expect…

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I’m a wretched sinner
in the best possible way. : )

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Step 4: The Grand Offer
Part 4: It May Not Surprise You
(Presumptive Bargain)
1-2 Slides

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That’s why the complete
Sellerator System you’re
going to hear about now

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may not come as that
much of a shock to you.

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Step 4: The Grand Offer
Part 5: Features And Values
(As Many Slides As Needed)

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Let’s start with the $2100
investment I’m taking out
of MY pocket and putting
into your future success:

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As much as I’d like to
promise you that you’ll
follow through on your own

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and join the mile-long line
of testimonials from guys
and gals who range from

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total newbies now making
it online, all the way the
pros you just saw…

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I know for a fact that you
need a bit of hand-holding.

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That’s why, when you join
The Sellerator family today
and be sure to select the
VIP Package

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you’ll not only get all
the training videos…

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the pre-written copy, taken
from the top converting
VSL copy tactics I’ve
used for years

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AND the push-button
simplicity that the
Sellerator online
proprietary software
gives to you

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allowing you to click,
select, and save your way
to a VSL-ready Powerpoint
or Keynote file…

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You also receive an
unrealistic, “too fantastic
to believe”, yet 100%
FACTUAL VIP Add-On:

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FOUR (4) one-on-one
Sellerator Implementation
And Marketing Strategy
Coaching Calls!

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Just you and one of my
trained Sellerator coaches

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helping you implement
your vision from the very
start and making SURE
you get it done RIGHT!

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Imagine It Now:
A professional marketing
coach helping you from the
very start…

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saving you months, even
years of trial and error and
frustration… PLUS:

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giving you their valuable
experience on how you
can best market and
position your product

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Step 4: The Grand Offer
Part 6: Package Recap
(Alter Wording; “Sounds Like More” Trick)
5-10 Slides

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and if you don’t yet have
a product, just picture
how much faster a coach
can help inspire you to
finally get it done!

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So here’s a recap of what
you’ll receive today:

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Your LIFETIME Sellerator
VIP User License

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No monthly Sellerator VSL
fees, and your access is
guaranteed for the
rest of time!

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While others have paid
up to $297/month for
Sellerator access

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YOU are LOCKED IN
for life without continual
monthly billing or any
royalty fees whatsoever!

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PLUS:
All 12 Hours of The
Sellerator Persuasion
System Video Training…

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The Sellerator Copy
Library written by me,
including multiple ready-to-
edit samples of

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every single slide
and paragraph of your
VSL or Sales Letter…

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AND:

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A Lifetime Membership into
my exclusive Copy Posse
Members Community

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where you can make
deals, find affiliate
partners, get answers to
your most pressing
questions

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AND SO MUCH MORE.

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Step 4: The Grand Offer
Part 7: Price Drop (Pre-Bonuses)
5-8 Slides

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Combined together, your
Sellerator VIP Membership
has a line-item value of
over $8,500.00

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And that’s before all the
bonuses you’re about to
have handed to you as
well…

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However, your lifetime
access to Sellerator VIP
isn’t going to cost you
$8,500…

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Or even $4,500…

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Not even $3,500!

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Step 4: The Grand Offer
Part 8: Call To Action
(Include /awesome URL)

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Click On The Button
That Says:

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“Click Here Now To
Get 3X Sellerator!”

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Or open a new browser
window right now and
go to this hidden page:

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https://sellerator.com/discount

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And It’s All Yours For
Just $2,997

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Or, you can use our
installment plan and do
8 easy payments of
just $397

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That’s an $5,600 savings
slashed off of our line
item prices!

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Step 4: The Grand Offer
Part 9: Testimonials
(Tip: Use Facebook/Email Grabs)

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Step 4: The Grand Offer
Part 10: What To Expect (Presume Sale)
2-6 Slides

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Within 48 hours after you
order VIP today, you’ll be
assigned a personal
Sellerator coach

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and within DAYS from now,
you’ll be well on your way
to having a high-converting
VSL working for you!

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Step 4: The Grand Offer
Part 11: Open Guarantee Loop
1 Slide

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Before I cover my etched-
in-iron Guarantee…

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Step 4: The Grand Offer
Part 12: Bonuses
As Many Slides As Needed
(Tip: Stick to 3-5 bonuses, and save
a Super-Bonus for last)

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Have a look at the insane
bonuses I have lined up
for the fast-action takers

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That means those who act
before we raise the price to
accommodate demand.

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These are 4 free gifts to
accelerate your online
business success…

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to accelerate your
trajectory toward the
freedom of lifestyle, income
and security you’re
rightfully owed

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BONUS 1:
The Sellerator Copy Posse
Facebook Group
(Value: $297/Month,
YOURS FREE)

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BONUS 2:
The 28-Day Product
Creation Formula
(Value: $497,
YOURS FREE)

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BONUS 3:
The $100 Million Dollar
Conversion Secrets
Video Vault Series
(Value: $997,
YOURS FREE)

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BONUS 4:
BEFORE (THE EVENT)
IS OVER ONLY!
Traffic Pros Crash Course
(Value: $997,
YOURS FREE)

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Step 4: The Grand Offer
Part 13: More Testimonials
3-5 Slides

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Step 4: The Grand Offer
Part 14: Guarantee (Close Loop)
1 Slide

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Comes With My Iron-Clad
30-Day “3X Your Sales Or Else”
Guarantee!

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Step 4: The Grand Offer
Part 15: Final CTA
4-6 Slides

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Click On The Button
That Says:

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“Click Here Now To
Get 3X Sellerator!”

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Or open a new browser
window right now and
go to this hidden page:

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https://sellerator.com/discount