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INTRODUCTION
               eMAGE CONSULTING GROUP


OUR SERVICE

                • Two part business :
                   - Social Media Clean-up
 OPERATIONS
                   - Linked-in profile creation

 MARKETING




  FINANCE
INTRODUCTION
               eMAGE CONSULTING GROUP

OUR SERVICE




 OPERATIONS




 MARKETING




  FINANCE
INTRODUCTION   WEBSITE

OUR SERVICE




 OPERATIONS




 MARKETING




  FINANCE
INTRODUCTION   WEBSITE

OUR SERVICE




 OPERATIONS




 MARKETING




  FINANCE
INTRODUCTION   SIGN UP AND PAYMENT

OUR SERVICE




 OPERATIONS




 MARKETING




  FINANCE
INTRODUCTION          OUR SERVICES

               • Social Media Clean-up
OUR SERVICE




 OPERATIONS

               • Online Profile

 MARKETING




  FINANCE
INTRODUCTION    SOCIAL MEDIA CLEAN- UP

               • Client-partner relationship
OUR SERVICE
               • Simple and easy
               • Three step process:
 OPERATIONS      – Establishing contact by phone
                 – Providing a feedback report

 MARKETING




  FINANCE
INTRODUCTION   SAMPLE REPORT

OUR SERVICE




 OPERATIONS




 MARKETING




  FINANCE
INTRODUCTION    SOCIAL MEDIA CLEAN- UP

OUR SERVICE    • Client-partner relationship
               • Simple and easy
 OPERATIONS    • Three step process:
                 – Establishing contact by phone
 MARKETING       – Providing a feedback report
                 – Making the accepted changes
  FINANCE




CONCLUSION
INTRODUCTION
                 LINKEDIN ONLINE PROFILE

               • Customized resumes tailored to a
OUR SERVICE      specific industry
               • Client-partner relationships
               • Not “for our clients” but “with our
 OPERATIONS
                 clients”


 MARKETING




  FINANCE
INTRODUCTION
                 LINKEDIN ONLINE PROFILE

               • 1 hour sessions
OUR SERVICE
               • What will we do?
                 – Grammar and spelling
                 – Appropriate details and wording
 OPERATIONS
                 – Professional summary (buzzwords)


 MARKETING




  FINANCE
INTRODUCTION   SAMPLE PROFILE

OUR SERVICE




 OPERATIONS




 MARKETING




  FINANCE
INTRODUCTION
                LINKEDIN ONLINE PROFILE

               • 1 hour sessions
OUR SERVICE
               • What will we do?
                 – Grammar and spelling
                 – Appropriate details and wording
 OPERATIONS
                 – Professional summary (buzzwords)
                 – Tips on maximizing usage of
 MARKETING
                   Linkedin



  FINANCE
INTRODUCTION
                      OUR CREDENTIALS
               • Training workshop before
OUR SERVICE      operations
               • Stay on trend – biyearly
                 workshops
 OPERATIONS
               • Workshops conducted by:
                 – Social media expert
 MARKETING
                 – Linkedin expert
                 – HR expert
                 – Industry professional
  FINANCE
INTRODUCTION
                COMPETITIVE ADVANTAGE

               • First mover advantage
OUR SERVICE
               • At the forefront of industry trends
                 - Professional training
 OPERATIONS    • Flexible and adaptable


 MARKETING




  FINANCE
INTRODUCTION         TARGET MARKET

               • People aged 20-24
OUR SERVICE
                 - Juniors and Senior Students
                 - Recent Graduates
                 - Professionals
 OPERATIONS
                 - Other job seekers
               • On-going market
 MARKETING




  FINANCE
INTRODUCTION          PROMOTION

               • Establish professional brand
OUR SERVICE
                 image
               • Creating strong brand awareness
               • Push marketing strategy
 OPERATIONS
                 - With elements of pull
               • Mix of print and online
                 advertisements
 MARKETING
               • Sponsorships

  FINANCE
INTRODUCTION
                       PROMOTION
               Print : Metro (Toronto) Newspaper
OUR SERVICE




 OPERATIONS




 MARKETING




  FINANCE
INTRODUCTION         PROMOTION
               Web: Google Adwords
OUR SERVICE




 OPERATIONS




 MARKETING




  FINANCE
INTRODUCTION
                      PROMOTION
               Web: Facebook Page
OUR SERVICE




 OPERATIONS




 MARKETING




  FINANCE
INTRODUCTION          PROMOTION
               Web: Twitter
OUR SERVICE




 OPERATIONS




 MARKETING




  FINANCE
INTRODUCTION
                      PROMOTION
               Web: Company Website & Blog
OUR SERVICE




 OPERATIONS




 MARKETING




  FINANCE
INTRODUCTION
                         PROMOTION
               Sponsorships : 4 Universities
OUR SERVICE




 OPERATIONS




 MARKETING




  FINANCE
INTRODUCTION
                       PROMOTION
               Sponsorships : 2 Colleges
OUR SERVICE




 OPERATIONS




 MARKETING




  FINANCE
INTRODUCTION
                KEY GOALS AND OBJECTIVES

OUR SERVICE    • Increasing Sales
               • Break Even within first year
               • Sustainable Growth
 OPERATIONS




 MARKETING




  FINANCE
INTRODUCTION
                      SALES PROJECTIONS

               Year 1
OUR SERVICE    • Low - $83,145
               • High - $114,764.20
               • Low to High - 1446 more clients per yr
 OPERATIONS    Year 3
               • High - $205,597.10
                 • Hire extra employee
 MARKETING
                 • Less time on start-up development



  FINANCE
INTRODUCTION
               BREAK EVEN


OUR SERVICE




 OPERATIONS




 MARKETING




  FINANCE
INTRODUCTION        LONG TERM GROWTH

OUR SERVICE    • Projections based on 2% of market
                 – Very conservative
                 – Decreased fixed costs yr by yr
 OPERATIONS      – Based on our OWN capabilities


 MARKETING




  FINANCE
More Information
INTRODUCTION     FIRST YEAR
                 CAPABILITIESday:
               • Each partner, per
OUR SERVICE
                 – One new social media client
                 – One scheduled online profile
                   appointment
 OPERATIONS
                 – One client who wants both services
               • Time allotted to establishing eCG
 MARKETING




  FINANCE

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eMage Consulting Group

  • 1.
  • 2.
  • 3. INTRODUCTION eMAGE CONSULTING GROUP OUR SERVICE • Two part business : - Social Media Clean-up OPERATIONS - Linked-in profile creation MARKETING FINANCE
  • 4. INTRODUCTION eMAGE CONSULTING GROUP OUR SERVICE OPERATIONS MARKETING FINANCE
  • 5. INTRODUCTION WEBSITE OUR SERVICE OPERATIONS MARKETING FINANCE
  • 6. INTRODUCTION WEBSITE OUR SERVICE OPERATIONS MARKETING FINANCE
  • 7. INTRODUCTION SIGN UP AND PAYMENT OUR SERVICE OPERATIONS MARKETING FINANCE
  • 8. INTRODUCTION OUR SERVICES • Social Media Clean-up OUR SERVICE OPERATIONS • Online Profile MARKETING FINANCE
  • 9. INTRODUCTION SOCIAL MEDIA CLEAN- UP • Client-partner relationship OUR SERVICE • Simple and easy • Three step process: OPERATIONS – Establishing contact by phone – Providing a feedback report MARKETING FINANCE
  • 10. INTRODUCTION SAMPLE REPORT OUR SERVICE OPERATIONS MARKETING FINANCE
  • 11. INTRODUCTION SOCIAL MEDIA CLEAN- UP OUR SERVICE • Client-partner relationship • Simple and easy OPERATIONS • Three step process: – Establishing contact by phone MARKETING – Providing a feedback report – Making the accepted changes FINANCE CONCLUSION
  • 12. INTRODUCTION LINKEDIN ONLINE PROFILE • Customized resumes tailored to a OUR SERVICE specific industry • Client-partner relationships • Not “for our clients” but “with our OPERATIONS clients” MARKETING FINANCE
  • 13. INTRODUCTION LINKEDIN ONLINE PROFILE • 1 hour sessions OUR SERVICE • What will we do? – Grammar and spelling – Appropriate details and wording OPERATIONS – Professional summary (buzzwords) MARKETING FINANCE
  • 14. INTRODUCTION SAMPLE PROFILE OUR SERVICE OPERATIONS MARKETING FINANCE
  • 15. INTRODUCTION LINKEDIN ONLINE PROFILE • 1 hour sessions OUR SERVICE • What will we do? – Grammar and spelling – Appropriate details and wording OPERATIONS – Professional summary (buzzwords) – Tips on maximizing usage of MARKETING Linkedin FINANCE
  • 16. INTRODUCTION OUR CREDENTIALS • Training workshop before OUR SERVICE operations • Stay on trend – biyearly workshops OPERATIONS • Workshops conducted by: – Social media expert MARKETING – Linkedin expert – HR expert – Industry professional FINANCE
  • 17. INTRODUCTION COMPETITIVE ADVANTAGE • First mover advantage OUR SERVICE • At the forefront of industry trends - Professional training OPERATIONS • Flexible and adaptable MARKETING FINANCE
  • 18. INTRODUCTION TARGET MARKET • People aged 20-24 OUR SERVICE - Juniors and Senior Students - Recent Graduates - Professionals OPERATIONS - Other job seekers • On-going market MARKETING FINANCE
  • 19. INTRODUCTION PROMOTION • Establish professional brand OUR SERVICE image • Creating strong brand awareness • Push marketing strategy OPERATIONS - With elements of pull • Mix of print and online advertisements MARKETING • Sponsorships FINANCE
  • 20. INTRODUCTION PROMOTION Print : Metro (Toronto) Newspaper OUR SERVICE OPERATIONS MARKETING FINANCE
  • 21. INTRODUCTION PROMOTION Web: Google Adwords OUR SERVICE OPERATIONS MARKETING FINANCE
  • 22. INTRODUCTION PROMOTION Web: Facebook Page OUR SERVICE OPERATIONS MARKETING FINANCE
  • 23. INTRODUCTION PROMOTION Web: Twitter OUR SERVICE OPERATIONS MARKETING FINANCE
  • 24. INTRODUCTION PROMOTION Web: Company Website & Blog OUR SERVICE OPERATIONS MARKETING FINANCE
  • 25. INTRODUCTION PROMOTION Sponsorships : 4 Universities OUR SERVICE OPERATIONS MARKETING FINANCE
  • 26. INTRODUCTION PROMOTION Sponsorships : 2 Colleges OUR SERVICE OPERATIONS MARKETING FINANCE
  • 27. INTRODUCTION KEY GOALS AND OBJECTIVES OUR SERVICE • Increasing Sales • Break Even within first year • Sustainable Growth OPERATIONS MARKETING FINANCE
  • 28. INTRODUCTION SALES PROJECTIONS Year 1 OUR SERVICE • Low - $83,145 • High - $114,764.20 • Low to High - 1446 more clients per yr OPERATIONS Year 3 • High - $205,597.10 • Hire extra employee MARKETING • Less time on start-up development FINANCE
  • 29. INTRODUCTION BREAK EVEN OUR SERVICE OPERATIONS MARKETING FINANCE
  • 30. INTRODUCTION LONG TERM GROWTH OUR SERVICE • Projections based on 2% of market – Very conservative – Decreased fixed costs yr by yr OPERATIONS – Based on our OWN capabilities MARKETING FINANCE
  • 31.
  • 33.
  • 34.
  • 35.
  • 36. INTRODUCTION FIRST YEAR CAPABILITIESday: • Each partner, per OUR SERVICE – One new social media client – One scheduled online profile appointment OPERATIONS – One client who wants both services • Time allotted to establishing eCG MARKETING FINANCE

Editor's Notes

  1. Increasing trends in social media toolsUsersEmployers/Recruiters eCg wants to enter this untapped market of an online image consultancy business
  2. Ecg we’re to provide….
  3. operations
  4. Are non-gender specific and will actively use social media tools
  5. - Talk about the initial advertising efforts before our operations as well as when we first start running
  6. Firstly - Sales Projection (Diff between 1st year to 2nd year to 3rd year sales projections. 1: getting used to operations. 2 used to operations now, less startup development. 3: new employee hired)Second - Breakeven (Using number of break even clients, then comparing it to our market, showing that it’s a small portion of potential market)Third - Long Term Goals (Net Income - Decreasing fixed costs, taking out initial investments, increasing sales revenue,
  7. Increasing trends in social media toolsUsersEmployers/Recruiters eCg wants to enter this untapped market of an online image consultancy business