2. Sales
1) Include information into Proposals
2) Explain it clearly during the
meeting: that AIESEC aims to
enable leadership development, 3
elements and how we do it, role of
internship in it
3) Do NOT sell ‘leaders’! But focus on
explanation of the elements we aim
to develop and how we do it.
- AIESEC mission and our way to achieve it –
‘Leadership is a fundamental solution’
- 3 elements that we aim to develop in
every young person: Self-awareness,
Responsibility for the World and Effective
Communication
- The way we do it: by providing inner and
outer journey in ELD programmes
- Showcase alumni report – what our alumni
achieve and how fast they grew in their
careers (see alumni report for more data)
Using ‘Leadership Development
Model’ in Sales allows us to make
AIESEC a strategic partner and not
just an organization who covers
talents gaps for companies.
Moreover, the Model explains clearly
what we mean under ‘leadership’
and how we develop it, which most of
companies ask for.

3. Promotion
1) Information about AIESEC and its programmes
on your web-site and social media channels:
explain AIESEC through this model, explain how
exchange develops leadership and what
exactly it means.
2) Set right expectations with candidates for ELD
programmes (GCDP, GIP or TMP/TLP): message
of your promotion should be about ‘leadership
development’ and not about ‘travelling
abroad/skills development or CV
enhancement’, etc.
3) Showcase stories that strengthen the message
of ‘AIESEC is a leadership development
organization’: post stories that talk about
personal development one gained from the
experience and not about cultural
experiences only.
- AIESEC mission and our way to
achieve it – ‘Leadership is a
fundamental solution’
- 3 elements that we aim to develop in
every young person: Self-awareness,
Responsibility for the World and
Effective Communication
- The way we do it: by providing inner
and outer journey in ELD
programmes
- Showcasing of stories, showing that
we have developed those 3
elements and what it meant for
young people
Since 2012 we are talking about AIESEC as
‘Youth Leadership Provider to the World’, we
are saying that AIESEC is not an exchange
organization, it is a leadership development
organization. Mainly we say it internally, but if
we want to be perceived this way, we should
say it out loud.
As a result of using the model for promotion,
you can expect:
- ELD participants with right and clear
expectations regarding their experience
- Brand of ‘leadership development’
organization
- AIESEC having a competitive advantage
on the market: because it is not about
exchange opportunity, it is about
leadership development

4. Education
Include information into Induction
conferences/seminars, Outgoing
preparation seminars, Reintegration
seminars, etc.
- AIESEC mission and our way to achieve it –
‘Leadership is a fundamental solution’
- 3 elements that we aim to develop in every
young person: Self-awareness, Responsibility
for the World and Effective Communication
- The way we do it: by providing inner and
outer journey in ELD programmes ; and
connect it to the experience these people
are going to get
- Showcasing of stories, showing that we have
developed those 3 elements and what it
meant for young people
It not only gives members clear understanding of WHY
AIESEC does what it does but also how it works and
what you can learn being in this organization.
• It makes AIESEC clear and easy to understand, it
makes ‘leadership development’ tangible and
grounded, therefore increases belief in it.
• It shows opportunities of development to ELD
participants encouraging them to take more
experiences with AIESEC, as well as motivates to
give their maximum to the current experience.
• It enables members to explain AIESEC to externals
as ‘leadership development organization’ and not
as ‘exchange organization’.

5. Build LEAD based on 3 elements –
enable young people notice their
development and realize their
connection to those 3 elements of
the model.
- LEAD aims to provide inner journey to ELD
participants, therefore make sure that LEAD has
following elements of reflection: self-reflection on
the experience gained, understanding personal
values, understanding your ‘new self’ and what this
experience means for future life
- Use different tests and tools to reflect on
development of the 3 elements – connect
operations they have been doing with leadership
development they gained in AIESEC
AIESEC model is based on ‘experiential learning’,
but it is proved that learning comes only if there is
structured reflection provided to capture those
learnings.
Therefore, any Leadership Development
Programme we run in AIESEC (mainly LEAD) should
enable young people to capture their learnings
about the experience.
Therefore, LDP should aim to provide inner
journey to participants. By using the model we
can make sure we provide right inner journey; as
well as connect operations they have been doing
with leadership development they got due to the
experience.

6. We have updated NPS surveys for TMP, TLP and GCDP,
GIP (completed stage only) to be able to see if our
customers recommend us for leadership development or
not.
With these Level 1,2 issues added you can assess how
your customers promote leadership development you
provide through the experience.
Based on this assessment you can also learn:
a) What you should explain better during ‘education
about AIESEC’
b) Which elements should be stronger present in inner
or outer journey you are delivering for them: for
example if they don’t recommend experience
because they got good ‘communication skills’ –
maybe you should include more ‘interaction with
multiple stakeholders’, etc.
Personal Development due to this experience
- Understanding better my personal values
- Understanding better my personal purpose in life
- Understanding my strengths and weaknesses
- Belief in myself
- Becoming proactive in my learning
- Communication skills
- Adapting fast to new environment
- Open mindness
- Persistence to achieve results
Professional Development through this experience
- Knowledge gained about specific issue of your
internship
- Language knowledge
- Practical skills and hard knowledge gained
- Increased personal network
Using NPS

7. purposeful
collaborative
DRIVEN