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Unit 11- Assignment 1 Guide 
Contents 
Introduction ................................................................................................................................. 2 
Protocols...................................................................................................................................... 2 
URL .......................................................................................................................................... 2 
Domain Name........................................................................................................................... 2 
Domain Name Registrar ............................................................................................................ 2 
Top Level Domain Name............................................................................................................ 3 
Country Codes .......................................................................................................................... 3 
Organisation Codes ................................................................................................................... 3 
ISP ........................................................................................................................................... 3 
Hosting Companies ................................................................................................................... 3 
Web Page Naming Conventions ................................................................................................. 3 
Design Conventions ...................................................................................................................... 4 
Software ...................................................................................................................................... 6 
Web authoring ............................................................................................................................. 2
Introduction 
In this report I will be discussing what web authoring is and how it is used to make a website and 
what goes on behind the making of the website. Web authoring is made up of three different things 
which are protocols, software and design. 
Web authoring 
Web authoring is a category of software that enables the user to develop a Web site in a desktop 
publishing format. The software will generate the required HTML coding for the layout of the Web 
pages based on what the user designs. 
Protocols 
Protocols are another world for rules. When discussing web authoring protocols we talking about 
the rules which govern the exchange of data and information over the internet. 
Web authoring protocols: protocols are another world for rules. When discussing web authoring 
protocols we talking about the rules which govern the exchange of data and information over the 
internet. Example this protocol will direct you to the web site. 
Web authoring: protocols-Top level domain name: the last section of a URL. The indicate the type of 
website or its location. 
URL 
This is URL (uniform resource locator) the web address of a website. URL is a URI that, in addition to 
identifying a web resource, provides a means of locating the resource by describing its "primary 
access mechanism (e.g., its network location)". 
A uniform resource locator (abbreviated URL; also known as a web address, particularly when used 
with HTTP) is a specific character string that establishes a reference to a resource. Most web 
browsers display the URL of a web page above the page in an address bar. A typical URL might look 
like: 
http://en.example.org/wiki/Main_Page 
Domain Name 
A domain name is a unique name that identifies an internet resource such as a website. It is an 
identification string that defines a realm of administrative dependence, authority or control on the 
Internet. Domain names are formed by the rules of the Domain Name System (DNS). Any name 
registered in the DNS is a domain name. 
Domain Name Registrar 
A domain name registrar is an organization or commercial entity that manages the reservation of 
Internet domain names. A domain name registrar must be official by a generic top-level domain 
(gTLD) registry and/or a country code top-level domain (ccTLD) registry.
Top Level Domain Name 
A top-level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name 
System of the Internet. For example, in the domain name www.example.com, the top-level domain 
is com (the "dot" and the word that follows it). 
Country Codes 
Country codes are short alphabetic or numeric geographical codes (geocodes) developed to 
represent countries and dependent areas, for use in data processing and communications. 
• .uk 
• .jp 
 .ie 
Organisation Codes 
 .ac 
• .gov 
ISP 
ISP sends you a request to the imp address of the website you want look at. This is send thorough 
cables and satellites until your request reaches the right server (this is what the internet is).The 
server that hosts the website you want to view gets your request and sends all the data. 
Internet service providers (ISPs) this is the company that provides you with access to the internet. 
Examples: 
• BT 
• Virgin 
• PlusNet 
• Talk-talk 
Hosting Companies 
Hosting: companies will let you host you website on their servers. They store your website files on 
their serves which is accessible to their via the internet. There is often a monthly or yearly fee for 
this. 
Web Page Naming Conventions 
This are websites are made of lots of pages, all using the same URL. It is important that each web 
page has suitable name that reflects content on that page. 
An example of this is Home page= www.example.com/index.htm 
• Contact us= www.example.com/contact.htm 
• About us= www.example.com/aboutus.htm
Design Conventions 
The rule of thirds is applied by aligning a subject with the guide lines and their intersection points, 
placing the horizon on the top or bottom line, or allowing linear features in the image to flow from 
section to section. 
•Websites and images can be divided into thirds; three vertical lines and three horizontal lines: 
where those lines cross are `Points of focus’. The eye is naturally drawn to that position. 
A website that uses the rule of thirds is universally seen as visually appealing and keeps the des ign of 
the page neat. 
•There are three main colour schemes that a website can be designed with. Picking the right colour 
scheme for your website is very important in setting the tone. 
Sans serif and sans 
Finding the right font for a website is important visually and for usability. Fonts are divided into two 
categories: 
• Sans serif • Serif 
Sans serif means the letters are clear and have no serif (the flicks at the end of the letters). 
Font size and colours are also important in designing a webpage. Titles and sub-headings should be 
larger than the text below to show the importance and break the page and content up. Fonts should 
also be clearly coloured so they are easy to read. E.g. using white font (sans serif font) on a black 
background, this is because it is easier to read and clearer to see. 
Text on website can sometimes be grouped together poorly, making it harder for the user to read. 
Paragraphs are used in websites, same as they are in writing, to break up long bits of the text. 
Monochromatic means `one colour’. 
This means that if a website is monochromatic because it uses only one colour, but it can use all the 
tints, tones and shades of that colour.
An analogus colour scheme is one which uses similar colours. Analogus 
are located next to each there to colour wheel. 
Complimentary colours are ones which are opposite, but visually work very well together. They are 
always found opposite each other on the colour wheel. 
Finding the right font for a website is important visually and for usability. Fonts are divided into two 
categories: 
• Sans serif 
• Serif 
Sans serif means the letters are clear and have no serif (the flicks at the end of the letters) 
When designing text to be used on a website one important design 
decision of what kind of font to use. There are two kinds sans and sans serif; serif fonts do not have 
flicks at the end. 
Each paragraph should have its own focus, for example: 
•A paragraph welcoming you to the website 
•A paragraph introducing the website and then another explaining what it is about 
Backgrounds on websites are generally single colours, patterns or images.
•Single colours should follow your colour scheme for consistency, and should make it easier to read 
writing on your website. 
•Patterns can be used, but should not `distract’ from the foreground and content of your website. 
•Images are sometimes used, but finding the right image can be difficult and large images can make 
websites slower to load. 
Text on websites can sometimes be grouped together poorly, making it harder for the user to read. 
Paragraphs are used in websites, same as they are in writing, to break up long bits of text. 
Each paragraph should have its own focus. For example: 
A paragraph welcoming you to the website 
A paragraph introducing the website and then another explaining what it is about. 
Software 
There are lots of tools and software available to build websites. These are divided into two 
categories: text bases editors and visual based editors. 
HTML Text Editors 
These let you type the HTML code that builds websites. They are dependent on your knowing all the 
code you will need to build the website you want. 
HTML is written in the form of HTML elements consisting of tags enclosed in angle brackets (like 
<html>). HTML tags most commonly come in pairs like <h1> and </h1>, although some tags 
represent empty elements and so are unpaired, for example <img>. The first tag in a pair is the start 
tag, and the second tag is the end tag (they are also called opening tags and closing tags). 
Example: Notepad 
Visual Editors 
These let you build websites visually and do much of the programming for you. 
Visual editors or full screen editors are editing programs which display the text being edited on the 
screen as it is being edited, as opposed to line-oriented editors (such as ed, ex and edlin). 
The term is generally used in discussing character mode, as opposed to GUI applications. All GUI 
editors are visual editors, but not all character-mode editors are. 
Example: FrontPage, Dreamweaver
Text bases editors 
A text editor is a type of program used for editing plain text files. 
Text editors are often provided with operating systems and software development packages, and 
can be used to change, e.g., configuration files, documentation files, programming language source 
code. 
Example: 
In conclusion this report has looked at numerous different aspects of web authoring, including what 
the rule of thirds may be and what the protocols and software`s are. What I have knowledgeable 
from this assignment is I am starting to understand is more about the ICT side of media. I can then 
use this in my own work because it will give me a much clearer understanding more of what I have 
learnt so far in my own creative media production

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Web authoring a1

  • 1. Unit 11- Assignment 1 Guide Contents Introduction ................................................................................................................................. 2 Protocols...................................................................................................................................... 2 URL .......................................................................................................................................... 2 Domain Name........................................................................................................................... 2 Domain Name Registrar ............................................................................................................ 2 Top Level Domain Name............................................................................................................ 3 Country Codes .......................................................................................................................... 3 Organisation Codes ................................................................................................................... 3 ISP ........................................................................................................................................... 3 Hosting Companies ................................................................................................................... 3 Web Page Naming Conventions ................................................................................................. 3 Design Conventions ...................................................................................................................... 4 Software ...................................................................................................................................... 6 Web authoring ............................................................................................................................. 2
  • 2. Introduction In this report I will be discussing what web authoring is and how it is used to make a website and what goes on behind the making of the website. Web authoring is made up of three different things which are protocols, software and design. Web authoring Web authoring is a category of software that enables the user to develop a Web site in a desktop publishing format. The software will generate the required HTML coding for the layout of the Web pages based on what the user designs. Protocols Protocols are another world for rules. When discussing web authoring protocols we talking about the rules which govern the exchange of data and information over the internet. Web authoring protocols: protocols are another world for rules. When discussing web authoring protocols we talking about the rules which govern the exchange of data and information over the internet. Example this protocol will direct you to the web site. Web authoring: protocols-Top level domain name: the last section of a URL. The indicate the type of website or its location. URL This is URL (uniform resource locator) the web address of a website. URL is a URI that, in addition to identifying a web resource, provides a means of locating the resource by describing its "primary access mechanism (e.g., its network location)". A uniform resource locator (abbreviated URL; also known as a web address, particularly when used with HTTP) is a specific character string that establishes a reference to a resource. Most web browsers display the URL of a web page above the page in an address bar. A typical URL might look like: http://en.example.org/wiki/Main_Page Domain Name A domain name is a unique name that identifies an internet resource such as a website. It is an identification string that defines a realm of administrative dependence, authority or control on the Internet. Domain names are formed by the rules of the Domain Name System (DNS). Any name registered in the DNS is a domain name. Domain Name Registrar A domain name registrar is an organization or commercial entity that manages the reservation of Internet domain names. A domain name registrar must be official by a generic top-level domain (gTLD) registry and/or a country code top-level domain (ccTLD) registry.
  • 3. Top Level Domain Name A top-level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name System of the Internet. For example, in the domain name www.example.com, the top-level domain is com (the "dot" and the word that follows it). Country Codes Country codes are short alphabetic or numeric geographical codes (geocodes) developed to represent countries and dependent areas, for use in data processing and communications. • .uk • .jp  .ie Organisation Codes  .ac • .gov ISP ISP sends you a request to the imp address of the website you want look at. This is send thorough cables and satellites until your request reaches the right server (this is what the internet is).The server that hosts the website you want to view gets your request and sends all the data. Internet service providers (ISPs) this is the company that provides you with access to the internet. Examples: • BT • Virgin • PlusNet • Talk-talk Hosting Companies Hosting: companies will let you host you website on their servers. They store your website files on their serves which is accessible to their via the internet. There is often a monthly or yearly fee for this. Web Page Naming Conventions This are websites are made of lots of pages, all using the same URL. It is important that each web page has suitable name that reflects content on that page. An example of this is Home page= www.example.com/index.htm • Contact us= www.example.com/contact.htm • About us= www.example.com/aboutus.htm
  • 4. Design Conventions The rule of thirds is applied by aligning a subject with the guide lines and their intersection points, placing the horizon on the top or bottom line, or allowing linear features in the image to flow from section to section. •Websites and images can be divided into thirds; three vertical lines and three horizontal lines: where those lines cross are `Points of focus’. The eye is naturally drawn to that position. A website that uses the rule of thirds is universally seen as visually appealing and keeps the des ign of the page neat. •There are three main colour schemes that a website can be designed with. Picking the right colour scheme for your website is very important in setting the tone. Sans serif and sans Finding the right font for a website is important visually and for usability. Fonts are divided into two categories: • Sans serif • Serif Sans serif means the letters are clear and have no serif (the flicks at the end of the letters). Font size and colours are also important in designing a webpage. Titles and sub-headings should be larger than the text below to show the importance and break the page and content up. Fonts should also be clearly coloured so they are easy to read. E.g. using white font (sans serif font) on a black background, this is because it is easier to read and clearer to see. Text on website can sometimes be grouped together poorly, making it harder for the user to read. Paragraphs are used in websites, same as they are in writing, to break up long bits of the text. Monochromatic means `one colour’. This means that if a website is monochromatic because it uses only one colour, but it can use all the tints, tones and shades of that colour.
  • 5. An analogus colour scheme is one which uses similar colours. Analogus are located next to each there to colour wheel. Complimentary colours are ones which are opposite, but visually work very well together. They are always found opposite each other on the colour wheel. Finding the right font for a website is important visually and for usability. Fonts are divided into two categories: • Sans serif • Serif Sans serif means the letters are clear and have no serif (the flicks at the end of the letters) When designing text to be used on a website one important design decision of what kind of font to use. There are two kinds sans and sans serif; serif fonts do not have flicks at the end. Each paragraph should have its own focus, for example: •A paragraph welcoming you to the website •A paragraph introducing the website and then another explaining what it is about Backgrounds on websites are generally single colours, patterns or images.
  • 6. •Single colours should follow your colour scheme for consistency, and should make it easier to read writing on your website. •Patterns can be used, but should not `distract’ from the foreground and content of your website. •Images are sometimes used, but finding the right image can be difficult and large images can make websites slower to load. Text on websites can sometimes be grouped together poorly, making it harder for the user to read. Paragraphs are used in websites, same as they are in writing, to break up long bits of text. Each paragraph should have its own focus. For example: A paragraph welcoming you to the website A paragraph introducing the website and then another explaining what it is about. Software There are lots of tools and software available to build websites. These are divided into two categories: text bases editors and visual based editors. HTML Text Editors These let you type the HTML code that builds websites. They are dependent on your knowing all the code you will need to build the website you want. HTML is written in the form of HTML elements consisting of tags enclosed in angle brackets (like <html>). HTML tags most commonly come in pairs like <h1> and </h1>, although some tags represent empty elements and so are unpaired, for example <img>. The first tag in a pair is the start tag, and the second tag is the end tag (they are also called opening tags and closing tags). Example: Notepad Visual Editors These let you build websites visually and do much of the programming for you. Visual editors or full screen editors are editing programs which display the text being edited on the screen as it is being edited, as opposed to line-oriented editors (such as ed, ex and edlin). The term is generally used in discussing character mode, as opposed to GUI applications. All GUI editors are visual editors, but not all character-mode editors are. Example: FrontPage, Dreamweaver
  • 7. Text bases editors A text editor is a type of program used for editing plain text files. Text editors are often provided with operating systems and software development packages, and can be used to change, e.g., configuration files, documentation files, programming language source code. Example: In conclusion this report has looked at numerous different aspects of web authoring, including what the rule of thirds may be and what the protocols and software`s are. What I have knowledgeable from this assignment is I am starting to understand is more about the ICT side of media. I can then use this in my own work because it will give me a much clearer understanding more of what I have learnt so far in my own creative media production