1. Vocational scenario:
Dear, Thesper
I am writing to thank you for asking me to conduct research in to the ways the film targets
different audience. Therefore I am going to investigate how the poster for the film Attack Block
targets its audience.
You’re faithfully,
Sharmin

2. Romcom Here is a lady who is holding a
proposal ring towards the man
who is standing in front of her.
Therefore this constructs and
shows that this can be related to
young woman like her who is
interested in love and romance.
However the way the man is
standing towards the lady is like if
he wants to escape from her this
constructs the symbolic
exasperation that he wants to keep
awanway from the lady. This also
shows that the target audience can
be related to men's who are
interested in relationship and love
films.
Both of the characters
are wearing smart
clothes such as black
suites and smart shoes
and heels in the poster.
This constructs that
they are smartly dress
and the dress code is
smarter enough for
them to look romantic
for each other. As
results this can be
appealing to audience
who are men and
women that are
interested in love and
romance.
The bold red title that says the word “proposal” constructs that it is romantic. the colour
represents the famine side of it because red is the symbolism of love and romance. Therefore
this shows that this is targeted at woman's that can relate to love and marriage.

3. Action
Here is a man who is the protagonist
character who is holding a woman who
has a gun. This contracts and shows that
the targets audience is for women and
men who are interested in watching
crime and actions and it also appeals to
woman who are interested in being
strong.
The clothes that the man is
wearing is smart and
elegant this appeals to
female audience who are
interested in men who
wears smart clothes this
also attracts woman to find
out more about the guy.
However the lady is
wearing something that
looks like a vest which
shows her arms this
targets males audience
because it is very attractive
and it appeals them to
watch the film.
The posture of the man who is
holding the woman contracts and
shows that it is romantic because of
the way they are gazing at each
other. Therefore this appeals to
both genders to men and women
that are interested in romance and
being in love so both genders can
relate to this.
The man on his arm has a long number
code written in green this constructs
how mystery it is and it appeals to men's
who are interested in mystery crime.
The gun in the poster where the women is holding it
towards the man looks very appealing and attractive.
Therefore the targets audience appeals to woman's
who likes watching films where it has a women that
are involved in crime.

4. The colours in the background
constructs that the film looks very
mystery and dark because of the
dark colours such as blue and grey.
This appeals to men's who likes to
watch films that looks dangerous
and mysterious.

5. War film the narrative on the poster
has depressing words such
as “hurt” and “locker” this
constructs that the film
contains negative and sad
aspect of the film.
Therefore this appeals to
men's who can relate to
depressing moments that
has happened in the their
life's.
The characters are
solders that has
weapons and guns this
constructs that the film
has dangerous things
involved in the film such
as fight and wars.
Therefore this appeals
to men's who can relate
to soldiers that fights
and do dangerous
things.
The setting is in a town where a building is burring down And it has
flames and smokes coming out from the building. This constructs that
the poster looks miserable and upsetting. As results this targets men's
who Can relate to the film who has been through something
dangerous in their life.
The synergy of this poster shows a modern building which means that
it can attract people who likes to watch films that are modern.
The violence in he poster looks
obvious that it has dangerous
things init such as guns and
weapons. This constructs that
the poster looks like the
solders look brave and strong.
Therefore men can relate to
them who are interested in
being brave and tough.

6. The characters in this poster
has fairy tale characters
such as the princes and the
witch. This constructs that it
is a fairy tale film where it
has fantasy elements.
Therefore this helps to
target children because it
looks very appealing and
that's the sort of things they
are interested knowing
about.
The poster also has animal
characters such as the frog
and the alligator. Therefore
this gives animal side kicks.
Which makes it more
appealing to children because
they like also watching animals
in films which makes it more
exciting and interesting.
The narrative which is “Princess and the Frog” sounds very
adventurous and interesting this constructs that its has a
combination of a human character and a animal character. Therefore
this attracts and appeals to children because the narrative sounds
fun and enjoyable. As result this encourages children to watch the
film.
The setting of the countryside and
the town with all the characters in
it looks very colourful and
adventurous. This constructs that
it has a combination of many
colours such as red, green, orange
which are all primary colours. As
result this will appeal to children
because they like seeing colourful
things that's what makes the
poster look exciting to them.
The text on the font looks very
catchy because it looks funky so
this appeals to children more.

7. Audience research

8. Audience research

9. Audience research

10. Rating of those films
• Drag me to hell: Ratings: 6.7/10 from 109,977 users Metascore: 83/100
• 28 weeks later:Ratings: 7.0/10 from 140,752 users Metascore: 78/100
• The cabin in the woods: Ratings: 7.1/10 from 155,825 users Metascore: 72/100
why are review are important in the film industry?
Review are important in film industry because people who might want to know about a
film might need some opinions and ideas from other people who has already watched the film.
Therefore this will help the person to decide if they really want to watch the film or not. when other people
talks about a film they have watched it also gives other people to think about how their experienced were
when they were watching the film. As result this helps them to think weather they would like to watch the
film.
It importantly also gives other film company to make their film better which gives them feed back from
reviews of a film they would like to improve on. Therefore this also allows them to make more money so
than they can improved and make a better film.

11. What are film screening, what are test screening,foucs group and critic screening?
Film screening: film screening is when there's pictures of a film that refers to how the film was
made. there are group of people watching the film on the projector where actors or
producers and writers comes in to talk about the film. They are mostly shown in a theatrical
showing hours.
Test screening: test screening is a early edit of a film which is shown in a small group where
people can comment or judge on the film. So they will think weather the film needs to
reshoot or improve on the editing who improve on any shots. However when the audience
are commenting on the film they get recorded so other people can go back if they want to
listen to something from the audience.
Focus group : focus group is a formal test screening of a film that has audience response. There
will also be target audience who will be answering a survey questionnaire and they will get
interviewed.
Critic screening: critic screening are for big market and it is held for national.