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Evaluation Question 5
How did you attract/address your audience?
Costumes & Locations
 When we chose our idea for the film and decided to go with it. We were
  already thinking about locations, props, costumes and the title of the film.
 For costume the idea was to represent me the ‘average guy’ as a casual
  guy, This meant that I had to wear casual clothes but not a hoodie because
  it could give out the wrong impression and not a suit as it could not fit with
  the movie theme. But for the government worker we had to had a suit as
  he has to represent authority. I think that these clothes will attract the
  audience as it is out of the ordinary as in real movies you get most of the
  people wearing formal clothes instead of just casual.
 For locations it wasn’t that hard to find them as we used everyone's
  knowledge of the local area in our group and came up with suggestions.
  Then we visited them and then decided what would be the best locations.
  The first scene was shot in our college’s warehouse which was I think a
  perfect location as it had everything that we asked for and because it was
  raining that day, we got extra footage like the water dripping down which I
  think really sets the mood. For the second location we kindly asked a local
  building to use their door so that we can do a match cut of me opening a
  door then after I come out of the building we used a road near the college
  for the scene where I find the USB. Then we also filmed a shot from the
  college looking down at me to add the CCTV effect. I think that the location
  will the attract certainly local people but because London is such a big city
  people from all over the city will want to watch it as well as other major
  cities in the UK.
Props, Actors & Film name
 For props we used we used a gun which was used by the
  government worker, a rope which was used to tie me up to pillar
  and fake blood to put on my face. Thought the rope and the fake
  blood does not really attract/appeal to the audience in a lot of ways,
  the gun certainly does as it add to the movie that action feel to it
  which attracts a lot of people.
 For actors I think that we chose our roles right. The government
  official was played by Mehdi, we thought this would fit him as he is
  taller and more built than me so we thought this ticked the
  conventions for government officials. I played a more causal guy,
  we decided to go for a causal look as that casual look has biggest
  percentage of the population, so we attract more people.
 For the film name, I came up with 'Greydog' the grey is due to the
  colour of the USB itself (metallic) but also grey is considered a
  'shady', 'mysterious' colour which gives it interest. The word 'dog'
  defines the 'power' the USB contains, for e.g. when owning a dog
  (in this situation the USB) it will be loyal to the owner. The USB
  holds secret information about everyone, but if you don't have it, it
  will 'bite you' just like a dog would. The person with the USB is
  capable of leaking information about anyone.
Storyline & Genre
 I think that the storyline which is about an average citizen bumping
  into a USB containing secret information about the government and
  the struggles he goes through whether to tell the world about them
  or to just forget about them. I think that this storyline has the
  potential to attract the audience to the main character as we wanted
  to make the movie about his feelings and to show consequences of
  every move he does. Having the main character get shot in the first
  scene would get the audience to feel sorry for him which will keep
  the them attached to him, this will make the audience watch the
  movie so that they can see how his paths led him to getting shot.
 The genre for our film is a conspiracy thriller, this type of genre
  requires a deep story line which we have. The deep storyline is
  more likely to attract a more mature audience as they like deeper
  storylines. In our storyline we have secret agencies involved, so
  with this you have to have a bit of action, though we don’t really
  show any action in our film the gun and the gun shot are a hint
  towards this. Having a bit of action will attract a bigger audience as
  action is the one of the biggest genres in cinematography with over
  20% market share and it is growing every year.
Sound
 For sound we used Soundtrack Pro to add more sound effects
  like the water drops and the gun shot. We also used music from
  a copyright free website to add more emotion to the film. We
  found music for the distribution company, for the first scene and
  the second. The music for the first scene is more mature as it
  has elements of guitar to add that sense of loneliness and
  tragedy. This obviously attracts a more mature audience. But in
  the second scene we used music that is appealing to a younger
  audience.
How we reached our audience
 After our film was shown in the cinema, we got direct feedback
  from fellow students. We got feedback in a video camera from 2
  people and the rest we didn’t record but overall their opinions
  on our film were really positive. The cinema release was really
  good but for a small film like ours, not being able to fill up the
  seats will mean that we will make a loss. After we finished our
  movie we posted it on YouTube and Vimeo. Candi Productions
  will release 250 DVD’s for the audience to have our film as a
  hard copy which will make more revenue for our film

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Evaluation%20 question%205

  • 1. Evaluation Question 5 How did you attract/address your audience?
  • 2. Costumes & Locations  When we chose our idea for the film and decided to go with it. We were already thinking about locations, props, costumes and the title of the film.  For costume the idea was to represent me the ‘average guy’ as a casual guy, This meant that I had to wear casual clothes but not a hoodie because it could give out the wrong impression and not a suit as it could not fit with the movie theme. But for the government worker we had to had a suit as he has to represent authority. I think that these clothes will attract the audience as it is out of the ordinary as in real movies you get most of the people wearing formal clothes instead of just casual.  For locations it wasn’t that hard to find them as we used everyone's knowledge of the local area in our group and came up with suggestions. Then we visited them and then decided what would be the best locations. The first scene was shot in our college’s warehouse which was I think a perfect location as it had everything that we asked for and because it was raining that day, we got extra footage like the water dripping down which I think really sets the mood. For the second location we kindly asked a local building to use their door so that we can do a match cut of me opening a door then after I come out of the building we used a road near the college for the scene where I find the USB. Then we also filmed a shot from the college looking down at me to add the CCTV effect. I think that the location will the attract certainly local people but because London is such a big city people from all over the city will want to watch it as well as other major cities in the UK.
  • 3. Props, Actors & Film name  For props we used we used a gun which was used by the government worker, a rope which was used to tie me up to pillar and fake blood to put on my face. Thought the rope and the fake blood does not really attract/appeal to the audience in a lot of ways, the gun certainly does as it add to the movie that action feel to it which attracts a lot of people.  For actors I think that we chose our roles right. The government official was played by Mehdi, we thought this would fit him as he is taller and more built than me so we thought this ticked the conventions for government officials. I played a more causal guy, we decided to go for a causal look as that casual look has biggest percentage of the population, so we attract more people.  For the film name, I came up with 'Greydog' the grey is due to the colour of the USB itself (metallic) but also grey is considered a 'shady', 'mysterious' colour which gives it interest. The word 'dog' defines the 'power' the USB contains, for e.g. when owning a dog (in this situation the USB) it will be loyal to the owner. The USB holds secret information about everyone, but if you don't have it, it will 'bite you' just like a dog would. The person with the USB is capable of leaking information about anyone.
  • 4. Storyline & Genre  I think that the storyline which is about an average citizen bumping into a USB containing secret information about the government and the struggles he goes through whether to tell the world about them or to just forget about them. I think that this storyline has the potential to attract the audience to the main character as we wanted to make the movie about his feelings and to show consequences of every move he does. Having the main character get shot in the first scene would get the audience to feel sorry for him which will keep the them attached to him, this will make the audience watch the movie so that they can see how his paths led him to getting shot.  The genre for our film is a conspiracy thriller, this type of genre requires a deep story line which we have. The deep storyline is more likely to attract a more mature audience as they like deeper storylines. In our storyline we have secret agencies involved, so with this you have to have a bit of action, though we don’t really show any action in our film the gun and the gun shot are a hint towards this. Having a bit of action will attract a bigger audience as action is the one of the biggest genres in cinematography with over 20% market share and it is growing every year.
  • 5. Sound  For sound we used Soundtrack Pro to add more sound effects like the water drops and the gun shot. We also used music from a copyright free website to add more emotion to the film. We found music for the distribution company, for the first scene and the second. The music for the first scene is more mature as it has elements of guitar to add that sense of loneliness and tragedy. This obviously attracts a more mature audience. But in the second scene we used music that is appealing to a younger audience.
  • 6. How we reached our audience  After our film was shown in the cinema, we got direct feedback from fellow students. We got feedback in a video camera from 2 people and the rest we didn’t record but overall their opinions on our film were really positive. The cinema release was really good but for a small film like ours, not being able to fill up the seats will mean that we will make a loss. After we finished our movie we posted it on YouTube and Vimeo. Candi Productions will release 250 DVD’s for the audience to have our film as a hard copy which will make more revenue for our film