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1 of 6
The Signal
Trailer 
• Is it a teaser trailer or a theatrical trailer - how do we know? 
- We know that it is a theatrical trailer as it is longer than a 
minuet an consists of significant scenes from the film as well 
as important information such as when it is released. 
• How does the editing create a narrative 
- The editing creates a narrative as it uses music and sound to 
create flash backs of the protagonists past. The visual images 
used are also significant as they show the flashbacks and the 
turn to the current situation the protagonist is in. 
- What I find is really well done is the use of slow-mo effect as it 
works well to creating enigma codes to what will be 
happening next in the film. I think that it gives away a little 
too much on the trailer in which I have taken into 
consideration for my own trailer.
• How are intertitles utilised - what do they say and what is the effect? 
- The intertitles used such as ‘this is the signal’ has an effect to the 
audience in terms of getting them to think and engage into the film 
more. The intertitles also is a way to show a bit more to the audience 
as it is in text they feel as if the trailer is talking to them. 
• Genre signifiers that are used are elements such as the music and 
the visual images. For example the montages of the past life and the 
current life shows that it is a film consisting of the aftermath of what 
had happened in the past. It could connote that it is a sci-fi/thriller 
genre due to the way the montages are put together to show the 
audience what should be expected.
Poster
• What is the central image - how does it link with the trailer? 
- The central image of the poster is the secondary characters in 
the trailer. This links well to the trailer as there is a clear use 
of the same colours and visual images but I believe it would 
have me clear sense if they used the protagonist characters 
instead as it will be more iconic to the audience in terms of 
identifying what film it is.
• Is there a tagline that is used in the poster that is used in the 
trailer? 
- There is a clear tagline that is used in the poster and said in 
the film trailer. “Are you agitated” is said several of times in 
the trailer which relates well to the poster as the audience will 
recognise the link between the both. 
• What is the colour palette of the poster does it match the 
visual style of the trailer? 
- The colour palette of the poster synergises with the trailer as 
we see a lot of white, empty spaced scenes which links well 
with the poster. The colour mix of white and grey is also a 
good way to set genre signifiers to the audience as they can 
tell it is a sci-fi/thriller film.

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The Signal film campaign

  • 2. Trailer • Is it a teaser trailer or a theatrical trailer - how do we know? - We know that it is a theatrical trailer as it is longer than a minuet an consists of significant scenes from the film as well as important information such as when it is released. • How does the editing create a narrative - The editing creates a narrative as it uses music and sound to create flash backs of the protagonists past. The visual images used are also significant as they show the flashbacks and the turn to the current situation the protagonist is in. - What I find is really well done is the use of slow-mo effect as it works well to creating enigma codes to what will be happening next in the film. I think that it gives away a little too much on the trailer in which I have taken into consideration for my own trailer.
  • 3. • How are intertitles utilised - what do they say and what is the effect? - The intertitles used such as ‘this is the signal’ has an effect to the audience in terms of getting them to think and engage into the film more. The intertitles also is a way to show a bit more to the audience as it is in text they feel as if the trailer is talking to them. • Genre signifiers that are used are elements such as the music and the visual images. For example the montages of the past life and the current life shows that it is a film consisting of the aftermath of what had happened in the past. It could connote that it is a sci-fi/thriller genre due to the way the montages are put together to show the audience what should be expected.
  • 5. • What is the central image - how does it link with the trailer? - The central image of the poster is the secondary characters in the trailer. This links well to the trailer as there is a clear use of the same colours and visual images but I believe it would have me clear sense if they used the protagonist characters instead as it will be more iconic to the audience in terms of identifying what film it is.
  • 6. • Is there a tagline that is used in the poster that is used in the trailer? - There is a clear tagline that is used in the poster and said in the film trailer. “Are you agitated” is said several of times in the trailer which relates well to the poster as the audience will recognise the link between the both. • What is the colour palette of the poster does it match the visual style of the trailer? - The colour palette of the poster synergises with the trailer as we see a lot of white, empty spaced scenes which links well with the poster. The colour mix of white and grey is also a good way to set genre signifiers to the audience as they can tell it is a sci-fi/thriller film.