1. Web Authoring: Protocols, Design Conventions and
Software
In this report I will be discussing web authoring with reference to protocols,
design conventions and software. This report will include a definition and
explanation of each topic in specific detail with supporting illustrative
examples.
Web authoring is the design and development of a website. Web authoring
comprises of three aspects; Protocols, rules on how data is exchanged/a
procedure. Design Conventions, The different conventions that are included to
create a valid and attractive design for a website and lastly software,
software’s available to build websites.
Protocols are rules on how data is exchanged. There are many different
protocols that are needed in web authoring such as:
URL – A URL stands for Uniform Resource Locator. It is a web address that
leads you to a website. It is a long string of text that is used by web browsers to
direct people to different websites. A URL is one of the things that separates
website from each other. An example of this is:
http://www.bankfashion.co.uk/search/puma+suede?cm_mmc=Google-_-NonBrand-_-Exact-_-
Pumas%20suede&aid=1100&gclid={gclid}&mkwid=sayP9ztfK_dc&pcrid=37420605897&pkw=pumas
%20suede&pmt=e&gclid=CPO76rzGq70CFYRf2wodUngAMg
A Doman name is the name given to a website. For example the Domain name
of www.facebook.com is “Facebook”. This is registered through a Doman
Name Registrar.
A Top level domain name is the last section of the main URL. An example of
this is:
- .co.uk
- .gov.uk
- .net
- .org
- .com

2. Internet service providers are companies that provide you with internet.
Examples of some of these companies are:
- BT
- Virgin
- Talk Talk
- Sky
Web page conventions: Websites are made out of a lot of pages, all using the
same URL. It is important that each webpage has a suitable name that reflects
the content that page. An example of this is Facebook.com. The URL will
always say www.facebook.com if you are using the website or on any page
under the Facebook domain.
Design Conventions - Designing a website takes a great deal of planning and a
lot of factors need to be considered. There are many things to take into
account when designing a website and a few conventions that are used to
design a website.
Rule of Thirds
Rule of thirds are Rules that are applied to the layout and composition of
images and websites. It’s an image within a square which is moved around to
fit different parts of the image in the square or to zoom in and see the bigger
version of the picture in that square.

3. Colour schemes
There are three main colour schemes that a website can be designed with.
Picking the right colour scheme for your website is very important in setting
the tone and feel of a website. Colour schemes reflect the nature of your
website.
Monochromatic
It means one colour but in different shades. This means the website only uses
one colour although tints and different tones are accepted.
Complimentary
Complete opposite colours, E.g: yellow and purple.
Fonts
There are two types of font. Sans serif and serif.
Fonts and Texts
 A paragraph welcoming you to the website.
 A paragraph introducing the website and then another explaining what it
is about

4. Software: There are lots of tools and software’s available to build websites.
These are divided into two categories.
HTML Text Editors: These let you type the HTML. Coding used to build
websites.
Visual Editing: These let you build websites visually and do much of the
programming for you.
To conclude on this report, I have explained the key elements and features, as
well as conventions, which revolve around web authoring. I have learnt many
things such as the different conventions that are used when creating a website
such as the colour schemes and the protocols that are taken on board to
create a successful website. I can apply this knowledge to my superhero
website due to the fact that I know what will be the most appropriate look
using the colour scheme and also will have an idea on how to create a
successful website due to all the conventions.