1. Publishing is The occupation or activity of preparing and issuing books,
journals, and other material for sale.

2. Publishing is made up of many different sectors
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Publishing is made of these different sectors:
Books
Journals (including electronic journals)
Newspapers
News agencies
Magazines and business media
Directories and mailing lists
Other information services

3. Size, Shape and Structure
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13% of publishing employers have current vacancies and of those
employers, 36% report having hard-to-fill vacancies demonstrating
a skills shortage
Over a quarter (28%) of publishing companies report skills gaps in
the existing workforce including:
sales and marketing
Technical, including programming, usage, web design and
development and software
Business and entrepreneurial
Leadership and management

4. Examples of Publishing Industry
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Examples of Publishing Industry:
Heat - eat is a British entertainment magazine published by
German company Bauer Media Group. It is one of the biggest
selling magazines in the UK, with a regular circulation over half a
million
Vogue - Vogue is an American fashion and lifestyle magazine that
is published monthly in 23 national and regional editions by Condé
Nast. Vogue means "in style" in French.
Men’s Health - The British edition of the American
magazine Men's Health was launched in February 1995 with a
separate editorial team, and is the best-selling monthly men's
magazine in the United Kingdom. The magazine focuses on
topics such as fitness, sex, relationships, health, weight
loss, nutrition, fashion, technology and style

5. Ownership of these Companies
Condé Nast, is a division of Advance Publications, is a mass
media company headquartered in the Condè Nast Building in New
York City. The company attracts more than 164 million consumers
across its 20 print and digital media brands
 Bauer Media Group is a multinational media company headquartered
in Hamburg, Germany which operates in 16 countries worldwide.
Worldwide circulation of Bauer Media Group's magazine titles
amounts to 38 million magazines a week
 Rodale Inc. is an American publisher of health and wellness
magazines, books, and digital properties. Rodale is headquartered in
Emmaus, Pennsylvania and also maintains a satellite office in New
York City. Rodale Inc. publishes some of the most well-known health
and wellness lifestyle magazines, including Men's
Health and Prevention. It is also one of the largest independent book
publishers in the United States. The company has published a
collection of bestsellers
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6. What other companies/media interests do these
companies own
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Bauer Media Group also own Q and Kerrang.
Q started out as a music magazine published monthly in the
United Kingdom. Bauer caused controversy with its attempt to
unilaterally impose a new contract on all photographers and
writers, which takes away their copyright and off-loads liability for
libel or copyright infringement from the publisher onto the
contributor
Kerrang is a brand that specializes in Rock Music. It originally
began as a magazine and in 2004 Kerrang Radio was launched.
Condé Nast owns 9 Fashion and Lifestyle Companies. Examples
are Glamour, Lucky and Details.
Rodale Inc owns 8 Magazines and 9 selected books. Examples of
these magazine in this company is Prevention, Runners World and
Women's Health

7. Advantages of Magazines
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Allows for better targeting of audience, as you can choose
magazine publications that cater to your specific audience
Those who editorial content specializes in topics of interest to
your audience
High reader involvement means that more attention will be
paid to your advertisement
Better quality paper permits will have better color reproduction
and full-color ads
The smaller the page (generally 8 ½ by 11 inches) permits
even small ads to stand out