Publishing

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Publishing

  1. 1. Publishing is The occupation or activity of preparing and issuing books, journals, and other material for sale.
  2. 2. Publishing is made up of many different sectors         Publishing is made of these different sectors: Books Journals (including electronic journals) Newspapers News agencies Magazines and business media Directories and mailing lists Other information services
  3. 3. Size, Shape and Structure       13% of publishing employers have current vacancies and of those employers, 36% report having hard-to-fill vacancies demonstrating a skills shortage Over a quarter (28%) of publishing companies report skills gaps in the existing workforce including: sales and marketing Technical, including programming, usage, web design and development and software Business and entrepreneurial Leadership and management
  4. 4. Examples of Publishing Industry     Examples of Publishing Industry: Heat - eat is a British entertainment magazine published by German company Bauer Media Group. It is one of the biggest selling magazines in the UK, with a regular circulation over half a million Vogue - Vogue is an American fashion and lifestyle magazine that is published monthly in 23 national and regional editions by Condé Nast. Vogue means "in style" in French. Men’s Health - The British edition of the American magazine Men's Health was launched in February 1995 with a separate editorial team, and is the best-selling monthly men's magazine in the United Kingdom. The magazine focuses on topics such as fitness, sex, relationships, health, weight loss, nutrition, fashion, technology and style
  5. 5. Ownership of these Companies Condé Nast, is a division of Advance Publications, is a mass media company headquartered in the Condè Nast Building in New York City. The company attracts more than 164 million consumers across its 20 print and digital media brands  Bauer Media Group is a multinational media company headquartered in Hamburg, Germany which operates in 16 countries worldwide. Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week  Rodale Inc. is an American publisher of health and wellness magazines, books, and digital properties. Rodale is headquartered in Emmaus, Pennsylvania and also maintains a satellite office in New York City. Rodale Inc. publishes some of the most well-known health and wellness lifestyle magazines, including Men's Health and Prevention. It is also one of the largest independent book publishers in the United States. The company has published a collection of bestsellers 
  6. 6. What other companies/media interests do these companies own      Bauer Media Group also own Q and Kerrang. Q started out as a music magazine published monthly in the United Kingdom. Bauer caused controversy with its attempt to unilaterally impose a new contract on all photographers and writers, which takes away their copyright and off-loads liability for libel or copyright infringement from the publisher onto the contributor Kerrang is a brand that specializes in Rock Music. It originally began as a magazine and in 2004 Kerrang Radio was launched. Condé Nast owns 9 Fashion and Lifestyle Companies. Examples are Glamour, Lucky and Details. Rodale Inc owns 8 Magazines and 9 selected books. Examples of these magazine in this company is Prevention, Runners World and Women's Health
  7. 7. Advantages of Magazines      Allows for better targeting of audience, as you can choose magazine publications that cater to your specific audience Those who editorial content specializes in topics of interest to your audience High reader involvement means that more attention will be paid to your advertisement Better quality paper permits will have better color reproduction and full-color ads The smaller the page (generally 8 ½ by 11 inches) permits even small ads to stand out
  8. 8. What other industries are liked to Publishing    Publishing is strongly linked with Photography and Photo Imaging and Advertising and Marketing. Publishing is linked with Photography and Photo imaging because when books or newspapers are publish there are photos which shows the reason why books and newspapers are published Publishing is linked with Advertising and Marketing because advertisement are published on TV and Display Bard so people can see it or watch it

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