The king Edward school promotional video uses a variety of shot types and camera movements to effectively showcase what the school has to offer. It features mid-shots of the headmaster and students, as well as close-ups and clips creating a montage of boys involved in different activities. Throughout the video, titles and interviews provide information about the school, with some shots using mise-en-scene to highlight particular settings like an art classroom.
1. king Edward school promotional video shows
a verity of different things that have to offer
at the school.
Throughout the video it show a verity of
different shot types and camera movements
this is used to make the promotional video
more effective.
For example the opening shot is the mid-shot
of the chief master John Claughton also
showing the logo repenting the school which
allows the audience to identify who and what
is in the shot, I know this because it is shown
on the bottom right of this shot.
king Edward school promotional video
2. This next screen shot show a close up of
students studying followed but a verity
of clips showing clips of boys from the
school involved in activates showing a
verity of clips creating a montage.
mean while this is being shown the
audience can hear an L-cut of the head
master talking explaining what the
school has to offer to these teenage
boys.
3. Use of text and titles is used
throughout the promotional video
shown during an interview quick
way of conveying information about
the person providing the audience
with information about king Edward
School.
In both clips the camera person uses
mid close of up of the characters on
one side also showing the
background.
In the both shots the Mise-en-scene
is effective because it shows the
Visual coding for example the head
of art department the setting shows
a art classroom
4. These screens shots that you can see is
affective shots and camera movement to
allow the audience to identify the
school, at the same time the audience
can hear an explanation from one of the
students this is called an L-cut.
The L-cut is used in number of shots to
allow the audience to understand what
the character speaking is talking about
and also the uses of the students is so
the target audience can gather first hand
information about the students
experience at the school.
For example the establishing tracking
shot used to set the setting of the school
from the outside and also they get a shot
of the school flag (logo).