What is YouTube Advertising? Ad Formats Buying Models

1. By: Hassan Imtiazi

2. Agenda
What isYouTube advertising
True view formats
Buying models
Ad creative choices
How to build your firstYouTube campaign

3. • YouTube is the second-largest search engine after Google .
• Number one video content site.
• Bought by Google in 2006.
• It is a Google subsidiary, that means it is own and operated by
Google.
• Every month, more than 1 billion people visitYouTube
• They watch over 6 billion hours ofYouTube videos.
What is
YouTube
advertising

4. What is
YouTube
advertising
YouTube advertising, done through
GoogleAds, is a way of advertising your
video content.
This could be your video playing before a
user views another’s video or showing up
inYouTube search results for people to
watch in full.

6. Skippable
in-stream ads
Skippable in-stream ads run before,
during, or after other videos on
YouTube and across websites
and apps running on Google
video partners. After five
seconds, the viewer has an
option to skip the ad.

7. Non-skippable in-stream ads
Non-skippable in-
stream ads are 15
seconds (or shorter)
and play before, during,
or after other videos

8. Bumper ads
Bumper ads are six seconds long (or shorter) and play
before, during, or after another video.

9. Masthead ads
Masthead ads automatically play without
sound for up to 30 seconds at the top of the
YouTube Home feed and are only available
on a reservation basis through a Google sales
representative.

10. Buying models
Skippable true view ads are sold on
cost per view basis, whereas non-
skip formats like 6 sec bumper and
15 sec on CPM basis.
CPV vs CPM

11. Targeting Methods
1. Targeting by keywords
2. Targeting by placements
3. Targeting by topics
4. Re-marketing

12. Hassan is a Digital Marketing veteran who helped grow many brands in the last 16
years. After spending nearly a decade working in digital for multimillion
dollar brands in UK, USA & South Asia, Hassan knows what truly drives
conversions, activate brands online, and Interviewed by Google UK for his
exceptional campaigns. Hassan helped many clients to grow and generated
more than $70 million. Google UK has published two case studies on his
work.
Hassan holds an MA in International Business from the University of Northumbria
at Newcastle. Completed Certificate & Postgrad diploma in Digital from IDM-
UK and Certificate in Brand Building from Judge Business School at
Cambridge.
https://www.linkedin.com/in/hasimti/