Sunscreen for Philippines

1. COVER PAGE
Sunscreen
for
Philippines

2. SUNSCREEN
 It is also known as sunblock, product that absorbs or reflects some of
the sun's ultraviolet (UV) radiation.
 Diligent use of sunscreen can slow or temporarily prevent the development of
wrinkles, dark spots, sunburn, sagging skin and skin cancer.
 Types- Physical Sunscreens & Chemical Sunscreens
 SPF (Sun Protection Factor) rating tells you what fraction of the sun’s UV rays will
reach the skin. For example, "SPF 30"

3. INTER- MARKET
RESEARCH & INSIGHTS

4. MARKET CONDITIONS
 IN-SCOPE
• Adult sunscreen
• Sun sprays
• After sun
 Revenue in the Sun
Protection segment
amounts to US$95.2m in
2020.
 The market is expected
to grow annually by 3.4%
(CAGR 2020-2023).
 OUT-OF-SCOPE
• Baby & child sunscreen
• Body lotions
Revenue Growth

5. TRANSPORTATION
 The Philippines has some of the world’s most peculiar and most exciting rides.
 Jeepneys and multicabs.
 The colourful, iconic jeepney is the hallmark of Filipino transportation.
 Buses.
 Taxis.
 MRT / LRT
 Vans for hire or V-hires.
 Motorcycles with passenger compartment.
 Motorcycle taxis (Habal-habal)
 Bicycles with sidecars (Pedicab or Trisikad)
 Ferry Boats (Ro-Ro) / Pumpboats (Bancas)
 Airplanes

6. CLIMATIC CONDITION
 The Philippines is known for its tropical, humid climate
with substantial rainfall.
 Sunscreen is imperative for people throughout the
year to deal with the strong UV exposure.
 According to the Skin Cancer Foundation, short bursts
of UV exposure in tropical settings can exacerbate the
risk of skin cancer.
 It thus increases the importance of constant wearing
and reapplication of sunscreen.

7. TRADE
AGREEMENT
 Free Trade Agreements and Bilateral Trade between the countries.
 The Philippines is a member of six regional free trade agreements (FTAs) as well as one bilateral
FTA with Japan.
 As a member of the Association of Southeast Asian Nations (ASEAN), the Philippines is naturally a
participant in the ASEAN Trade in Goods Agreement (ATIGA). The country enjoys significantly
reduced tariff rates within ASEAN though some tariff lines on sensitive food products still remain.
The Philippines, by virtue of its membership in ASEAN, is also a party to the five FTAs that ASEAN
has signed with the following countries or group of countries, including INDIA.
• The Philippines government offers a breakdown of each FTA and the applicable preferential tariff
rates on their websites for transparency.
• The Philippines eliminated tariffs on goods that account for 75% of the total value exported by
India to the Philippines.

8. COMPETITORS
 Anessa
 Clinique
 Kiehl
 Biore
 LA Prairie
 Supergoop
 Aromatica
 Clarinus
 VMV Hypoallergenics
 Cosrx

9. ADAPTABILITY OF
PRODUCT:
Consumer Buying Behavior
 Filipinos like to look good
 Filipino women care about their looks. 72% of them like to
change their complexion.
 Being fair is a Filipino consumer’s definition of beauty.
 The purchase of whitening body lotion grew 8% compared to
non-whitening lotion's 5%.
 Germ protection need rises
 We buy healthy
 Lifestyle on the go

10. CHANNELS OF DISTRIBUTION
Types of Outlet Examples
Supermarkets, hypermarkets Foodstuffs, household products, etc.
Supervalue, Robinsons Supermarket, Rustan Supermarkets, Gaisano (Chain)
SM-Shoemart (Supervalue), Robinsons, Rustans , South Supermarkets, Tropical
Food Hut Mart , Ever Supermarkets, Waltermart, Lopues,Shopwise, SM Super
Shopping Market
Shopping Centers A wide range of products: foodstuffs, hygiene, household appliances, etc. SM,
Robinsons, Ever Gotesco, Isetann
Local shops Grocery products, foodstuffs, hygiene
7-Eleven, Caltex Star Mart, Mini Stop, Shell Select, Petron Treats
Drugstores Pharmaceutical products, paramedical
Mercury Drug, Save More Drug, Rose Pharmacy, HBC Your Personal Store,
Watsons
Cash and Carry Foodstuffs
Makro

11. CHANNELS OF DISTRIBUTION
 Distance Selling: 2017 WFDSA report divides retail sales as follows: wellness
(77%); cosmetics and personal care (11%).
 Underdeveloped retail markets and female interest in health and beauty drive
direct sales.
 Brand awareness suffers due to lack of a physical presence and sales
representatives need a strong market presence to identify potential customers.
 Why not e-commerce?
 44.3% of the Philippine population uses the internet.
 Challenges to growth: Slow internet speed (only 4.5 MBPS, the slowest in the
Asia Pacific), low PC penetration (which is estimated at 31.2%), low broadband
penetration (broadband access from home accounts for only 3.7% of
households) and low digital payment penetration (70% of Filipinos do not use
banks and less than 3% use credit cards).

12. ADVERTISEMENT & PROMOTION
 Filipino consumers can be skeptical but they can also be loyal to your business once
they become happy with your products.
 Thus, an effective online marketing should include building friendships, trust and
loyalty with the target market.
 Seeking the help of a Filipino online marketer who’s very familiar with the Philippine
market or a more local target market.
Online Marketing

13. ADVESTISEMENT & PROMOTION
 Building a secure and user friendly website displaying the information of the
product.
 Showing that the business and our product is verified by showing licenses and
quality certifications to gain the trust of the target customers
 Publishing useful and interesting blog posts about the products and target market
to enrich the content of the website
 Promoting the product on social media since Filipinos are among the most active
people on social media, such as Facebook, Twitter, YouTube and Instagram. Seeking
help from Filipino social media marketers, who are more familiar with the target
market .
 Use the power of influencer marketing. Prioritising those who have both a solid
social following and a strong and influential website. Regularly posting fresh and
well-tailored pieces of content on the website.

14. REFERENCES
 https://www.statista.com/outlook/70020300/123/sun-protection/philippines#market-
revenue
 https://santandertrade.com/en/portal/analyse-markets/philippines/distributing-a-product
 https://santandertrade.com/en/portal/analyse-markets/philippines/reaching-the-
consumers?&actualiser_id_banque=oui&id_banque=0&memoriser_choix=memoriser
 https://simplysunsafe.com/best-sunscreen-for-the-philippines/
 https://www.sephora.ph/beautyfeed/article/best-sunscreen
 https://www.aseanbriefing.com/news/import-and-export-procedures-in-the-philippines-
best-practices/
 https://www.rappler.com/business/38219-4-factors-explain-filipino-buying-behavior
 Google images