Setting up a new store in India

1. ‘the most expensive store in the world’

2. BIJAN PAKZAD NICOLAS BIJAN
 Iranian Designer
 Pink Panther Boutique in Tehran
 Exclusive Boutique in 1976
 ‘the most expensive store in the
world’
Rodeo Drive in Beverly Hills
 Owner of House of Bijan
 Nickname- Nick
 Started career in 2007 (16 year old)
 Business Executive & Fashion
Designer
 Rodeo Drive in Beverly Hills
 Sales Turnover-

3. LOCATION
 ADDRESS:
Bandra, Nargis Dutt Road, Pali
Hill, Mumbai, 400050
Why this
location?

4. S
T
O
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E
I
N
T
E
R
I
O
R
&
L
A
Y
O
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T

5. L
A
Y
O
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T

6. DIFFERENTIATION
 Tourists often stop and pose
for photos in front of the
yellow Bugatti Veyron he
parked outside the store
 The showroom is a
masterpiece of retail
presentation.
 Customers come by
appointment only
 Their clothing is not fashion,
but “Wearable Art,” as the
famous tagline reads.
 Famous for it’s yellow
signature line that defines
the Bijan family and their
customers.
 Average consumer expenditure
Rs. 60 lakhs
 Own parking meter in the
Beverly Hills by the
Government
original Fernando Botero painting titled “The Rich”

7. DIFFERENTIATION
 Tourists often stop and pose
for photos in front of the
yellow Aston Martin he
parked outside the store.
 Customers come by
appointment only
 Average consumer expenditure
Rs.1Crore
 Photoshoots and
memorabilia
 Exclusive clothing line for
women

8. CLOTHING
 Made with fine materials
sourced from Italy or Spain,
garments are artisan
constructed, often by hand,
achieving quality comparable
to some of the world’s top
menswear labels (such as
Brioni or Charvet).

9. TAGLINE & ADVERTISEMENT
Clothing is not fashion, but “Wearable Art”
NEVER
NEVER
NEVER
NEVER
NEVER
COMPROMISE
QUALITY…
EVER!

10. TAGLINE & ADVERTISEMENT
Clothing is not fashion, but “Wearable Art”
NEVER
NEVER
NEVER
NEVER
NEVER
COMPROMISE
QUALITY…
EVER!