Blogging 2.0<br />Going Beyond the Typepad<br />Harrison Kratz<br />@KratzPR<br />
A Little about Me<br />Founder of Kratz PR & Tweet Drive<br />Host of Engage TV & the #PRStudCast<br />Contributor to The ...
Ditch the keyboard. Well, not totally <br />The Good<br />Words are still key<br />Your community still reads<br />SEO <br...
The New Voice<br />Videos<br />Podcasting<br />Micro-Blogging<br />4 C’s of Blogging 2.0<br />
Smile, You’re on Camera!<br />Video = Transparency<br />Define your brand – separate yourself<br />Creativity<br />Share y...
Podcasting<br />Provide fresh content<br />Be genuine, content trumps quality<br />Your chance to be the DJ<br />Get other...
Micro-Blogging<br />Express yourself<br />Tumblr is all about personality<br />Keep the content/conversation going<br />Wh...
The 4 C’s of Blogging 2.0<br />Community<br />Conversation<br />Communication<br />Content<br />
Community<br />Know who your community is<br />Your Community is always right<br />Serve them, not yourself <br />Immerse ...
Conversation<br />Get your finger nails dirty!<br />Create conversation among the community<br />Go to the conversation <b...
Communication<br />LISTEN!<br />What is your community saying? Craving?<br />Create consistent two-way conversation<br />
Content … and repeat<br />Community is Queen –  Content is King<br />The ultimate factor of blogging<br />Is your content ...
Its not about the tools…<br />Its not about having social, its about being social. - Jay Baer<br />The tools will change, ...
Thank You<br />Harrison Kratz<br />@KratzPR<br />Harrison.kratz@kratzpr.com<br />267.393.1990<br />
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Blogging 2.0 - SoMeBizLife

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My presentation on Blogging through new media and platforms from the SoMeBizLife Conference in Doylestown, PA.

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Blogging 2.0 - SoMeBizLife

  1. 1. Blogging 2.0<br />Going Beyond the Typepad<br />Harrison Kratz<br />@KratzPR<br />
  2. 2. A Little about Me<br />Founder of Kratz PR & Tweet Drive<br />Host of Engage TV & the #PRStudCast<br />Contributor to The Community Manager & Under 30 CEO<br />Student at Temple University<br />
  3. 3. Ditch the keyboard. Well, not totally <br />The Good<br />Words are still key<br />Your community still reads<br />SEO <br />The Bad<br />Age of information overload<br />You have a voice, are you being heard?<br />
  4. 4. The New Voice<br />Videos<br />Podcasting<br />Micro-Blogging<br />4 C’s of Blogging 2.0<br />
  5. 5. Smile, You’re on Camera!<br />Video = Transparency<br />Define your brand – separate yourself<br />Creativity<br />Share your passion (Gary Vaynerchuk style!)<br />
  6. 6. Podcasting<br />Provide fresh content<br />Be genuine, content trumps quality<br />Your chance to be the DJ<br />Get others involved<br />
  7. 7. Micro-Blogging<br />Express yourself<br />Tumblr is all about personality<br />Keep the content/conversation going<br />What’s on your mind? <br />Return to the blogging 1.0<br />
  8. 8. The 4 C’s of Blogging 2.0<br />Community<br />Conversation<br />Communication<br />Content<br />
  9. 9. Community<br />Know who your community is<br />Your Community is always right<br />Serve them, not yourself <br />Immerse yourself in the community<br />Never stand above it<br />
  10. 10. Conversation<br />Get your finger nails dirty!<br />Create conversation among the community<br />Go to the conversation <br />Don’t let it come to you<br />
  11. 11. Communication<br />LISTEN!<br />What is your community saying? Craving?<br />Create consistent two-way conversation<br />
  12. 12. Content … and repeat<br />Community is Queen – Content is King<br />The ultimate factor of blogging<br />Is your content serving your community?<br />Build community through content<br />
  13. 13. Its not about the tools…<br />Its not about having social, its about being social. - Jay Baer<br />The tools will change, social communication will not.<br />Decide WHY you’re blogging<br />Define your voice!<br />
  14. 14. Thank You<br />Harrison Kratz<br />@KratzPR<br />Harrison.kratz@kratzpr.com<br />267.393.1990<br />

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