comparing different font possibilities

1. Wix draft font sheet

2. • This font wouldn’t work at all for the
genre, it’s a quite sophisticated serif
font, that signifies an older (30+ ABC1
audience)
• It would also appeal more to a female
target audience, and though they are
part of the primary audience, so is a
queer audience
• AEM’s primary audience is more 14-24
• Also the sophisticated element isn’t
generally what’s seen in electropop

3. • This font is more likely to work
as it almost looks like spray-paint
• BUT I feel like part of the
electropop aesthetic is to make
things look more digital and less
hand-made, as electropop music
is digital
• E.g. Halsey’s logo

4. • This font also wouldn’t work as it’s a
distinctly masculine serif font, looking like an
army/dog tag font
• Males aren’t her primary audience, its
predominantly female, and queer audience
is quite prominent too
• I see how it couln be interesting to have
counter-typical elements involved, as gender
identity and sexuality is something which is
going to be highlighted in the music video
(gender-bending characters)
• BUT - a main logo needs to really clearly
signify the genre, so it wouldn’t work here

5. • This font works a lot better, taking a
lot of influence from Halsey’s logo
• Sans serif, it doesn’t attract a tween
target audience (which is good) – it
looks really modern
• It’s not extremely masculine or
feminine, there’s some ambiguity
there

6. • These 3 are all quite similar serif fonts
that I think would work quite well too
• They fit the general aesthetic and
don’t isolate too many demographics
• They aren’t aimed at a tween
audience either (which is good)