market basket analysis

1. SHOPPING BASKET ANALYSIS

2. DAILY
&
WEEKLY
PURCHASES
Frequency of
purchase
Products Brand Quantity
Price of one
pack
Overall
Price
Daily
Purchases
Milk Omfed 1.5L 22 66
Weekly
Purchases
Suji Rajdhani 1kg 50 50
Bread Local 1 25 25
Bhujia Bharat 1kg 50 50
Vegetables 750
Apple 1kg 140 140
Orange 1kg 100 100
Sweet Lime 1kg 80 80
Pomegranate 1kg 200 200
Egg 6 Pcs 30 30
Frequency of
purchase
Products Brand Quantity
Price of one
pack
Overall
Price

3. MONTHLY
PURCHASES Monthly
Purchases
Biscuits
Top Herbs,
Googly
5Packets 28 140
Maida 1kg 40 40
Flour Aashrivad 5kg 59 295
Flattened
Rice/Poha
Tata Sampan 1kg 48 48
Noodles Maggi 3Packets 78 234
Rice Kashmir 20kg 60 1200
Rahad Dal Tata Sampan 1kg 124 124
Moong Dal Tata Sampan 1kg 134 134
Sugar Madhur 4kg 42 168
Salt Tata Salt 2kg 20 40
Tea Tata tea Gold 750gm 120 90
Cashew 1packet 190 190
Papad Local 2Packets 50 100
Soap
Mysore sandal
soap
5 pcs 38 190
Detergents Surf excel 1.5kg 135 202
Ghee Amul 1kg 400 400
Oil Sundrop 3L 193 579
House Cleaning
liquids
Lizol 1L 188 188
Frequency
of purchase
Products Brand Quantity
Price of one
pack
Overall
Price

4. OTHERS
Quarterly
Purchases
Broom 1 Piece 40
Half-yearly
purchases
Bedsheets &
pillow Covers
Bombay
dyeing
2sets 1699 3398
Sofa Covers Cloth fusion 2sets 1479 2958
Yearly
Door Mats Local 3 Pcs 50 150
LED Lights Havells 3 Pcs 700 2100
Seasonal
Purchases
Rain Coats Decathlon 3Pair 899 2697
Umbrella Local 2 Pcs 380 760
Blankets Montek Carlo 1 Pcs 4200 4200
Frequency of
purchase
Products Brand Quantity
Price of one
pack
Overall
Price

5. FINDINGS
Differences in buying
behaviour in small
towns and cities.
Difference in choice
of product due to
health consciousness.
Quantity of purchase
depends on the size
of the family.
Quantity of purchase
depends on the size of
the house.
Most of us purchase all the items from a local Kirana.