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Brand metamorphoses

                        Name



    Logo +
Brand Message+                          Name +
 Personality+                            Logo
   Person




              Logo +
              Brand            Logo + Brand
             Message+            Message
         Personality
I have a Name
Then a Logo too
I started to talk
I have a personality
Now I am just like “You”
I display multiple emotions-
        just like “You”
I have my needs-
  just like “You”
I have friends-
just like “You”
And I need to be cared, loved and nourished
               just like “You”
From: Me
To: Mr. Brand Manager

You have to take care of me.

Teach me to be good to others.

I love my friends , I want to talk and play with them often.

I want to play games , I want to listen to songs.

I want to share my life with them like they do with me.

If someone is angry with me, help me to befriend him .

Make me funny, make me sad, make me laugh, make me cry … for like you I need to express.

The only way you can do this … is if you love me !

Thank You for bringing me to life 
From: Hardik Khanna
On LinkedIn: http://in.linkedin.com/in/hardikkhanna

On Facebook: http://therodinhoods.com/profile/HardikKhanna

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Brand Metamorphosis: How Logos and Messages Evolve Personalities

  • 1. Brand metamorphoses Name Logo + Brand Message+ Name + Personality+ Logo Person Logo + Brand Logo + Brand Message+ Message Personality
  • 2. I have a Name
  • 5. I have a personality
  • 6. Now I am just like “You”
  • 7. I display multiple emotions- just like “You”
  • 8. I have my needs- just like “You”
  • 9. I have friends- just like “You”
  • 10. And I need to be cared, loved and nourished just like “You”
  • 11. From: Me To: Mr. Brand Manager You have to take care of me. Teach me to be good to others. I love my friends , I want to talk and play with them often. I want to play games , I want to listen to songs. I want to share my life with them like they do with me. If someone is angry with me, help me to befriend him . Make me funny, make me sad, make me laugh, make me cry … for like you I need to express. The only way you can do this … is if you love me ! Thank You for bringing me to life 
  • 12. From: Hardik Khanna On LinkedIn: http://in.linkedin.com/in/hardikkhanna On Facebook: http://therodinhoods.com/profile/HardikKhanna