Pricing has always been the focal point of any discussion, we all love to discuss what a product should be priced at and make judgments based on pricing.

1. THE
PRIMER
WAY TO STRENGTHEN
YOUR RETAIL PRICING
STRATEGY

2. Pricing has always been the focal point of any discussion, we
all love to discuss what a product should be priced at and
make judgments based on pricing. With so much thought
being put in on Pricing by companies, customers and
competitors, it is a given that price optimization is essential
for profitability and customer experience.
Pricing and Merchandising are core capabilities in the retail
sector that are essential tools of strategy. Pricing is one of the
most powerful levers for improving profitability. Research
shows that price management initiatives can increase a
company’s margins by 2 – 7% in 12 months - yielding an ROI
between 200 and 350% 1. For every product, retailers work to
create pricing strategies and tactics, and work with various
tools to ensure key value differentiators are optimized. With
the advent of big data, analytics, omni-channel retailing and
mobile commerce, retailers are now required to forgo
traditional ways to keep pace with the evolving customer.

3. To read the complete whitepaper visit
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