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Infographic: Mastering Digital Marketing Structure


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Infographic: Mastering Digital Marketing Structure

  1. 1. Mastering Digital Marketing Structure Boost Outsourcing Growing Budget Reduce costs by outsourcing some of the more rote functions of Digital Marketing -- for example, Search Engine Optimization (SEO). 72% of Healthcare companies and 84% of elite performers plan to increase their DM budgets by more than 10% in the next two years. Better Metrics Tracking Hybrid Structure Most Healthcare companies lag behind other industries in formally tracking Digital Marketing analytics. 55% of companies use a Hybrid Digital Marketing structure in the US. New Paths Forward Toward DM Structural Success DM Structures are heading towards greater centralization across all industries. In the last 24 months, 60% of all respondents, and 88% of innovative companies, have become more centralized.