Application, Benefits and Demerits of Business Analytics in Marketing

1. USE OF BUSINESS ANALYTICS IN MARKETING

2. INTRODUCTION
 Data analytics – the use of data to understand various
components of an organization’s effectiveness – is a
tremendous part of any company’s engagement in advertising
and sales.
 Businesses use data analytics to inform better decision making,
whether such decisions lead directly to additional revenue,
more efficient customer-service responses, targeted marketing
campaigns or niche product ideas.
 Whether your interest is primarily in marketing, sales or e-
commerce, data analytics can be used to provide highly useful
insights.

3. DATA ANALYTICS AND MARKETING
 To figure out which marketing strategies are most
effective
 To understand how various demographics respond to
different forms of advertising
 To chart how product desirability depends on
context and environment
 Big data grants marketing professionals the
information they need to create the most efficient
campaigns possible.

4. BENEFITS OF BUSINESS ANALYTICS IN
MARKETING
 Gain a full view of customers across channels.
 Become more proactive and effective
 Personalize your marketing and customer engagements
 Sharpen social media strategies
 Engage your customers in real-time
 Visualize success across the enterprise
 Treat data as a strategic asset

5. DEMERITS OF BUSINESS ANALYTICS IN
MARKETING
 Unguaranteed Success
 Data Misinterpretation
 Inappropriate Data Collection Methods
 Huge Expenses